The end of third-party cookies is nigh: Despite advertisers’ hopes for another delay, Google is beginning its pivot to the Privacy Sandbox.
Article
| Jul 24, 2023
On today's episode, we discuss what the current patchwork of privacy legislation looks like in the US, what the most protective state privacy laws include, and whether a federal privacy law is on the horizon. "In Other News," we talk about the countdown to comply with the West's toughest content law and the significance of Gannett suing Google. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
Audio
| Jul 13, 2023
Article
| Jul 7, 2023
User trust in the major social platforms is down this year, according to our sixth annual benchmark survey, especially in the areas of privacy, safety, and ad relevance. Trust affects ad engagement, and in a year when ad revenue growth is slowing for many platforms, it’s imperative that they stem the declines.
Report
| Sep 16, 2022
It’s not the fastest-growing channel, but paid search is still a vital component of the digital advertising ecosystem, especially as privacy changes and a potential recession put ad budgets in jeopardy.
Report
| Sep 12, 2022
Article
| Jul 5, 2023
Cyberattacks have far-reaching effects on how a consumer perceives and interacts with a brand. That means cybersecurity is no longer just IT's problem: A company's strategy requires a concerted effort across all departments.
Report
| Aug 11, 2022
As social media grows more “lean-back” than “lean-in,” it’s settling into an era of more modest growth defined by short-form video consumption, stabilizing time spent, and ongoing challenges with Apple’s AppTrackingTransparency.
Report
| Feb 10, 2023
The Privacy Sandbox, Google’s post-cookie solution, has been criticized by advertisers for lacking the robust tracking capabilities of third-party cookies. Google has conceded that Privacy Sandbox will not offer the same capabilities because those capabilities do not align with changing privacy standards. The dissatisfaction with Privacy Sandbox is opening up space for competitors to get in the mix.
Article
| Mar 22, 2024
Google’s response to these complaints is that Privacy Sandbox is intended to be a base for developers to build more robust capabilities on top of; it also contends that cookies’ precise targeting doesn’t hold up to changing privacy standards worldwide. But still, the negative response to Privacy Sandbox indicated there’s room for a competitor.
Article
| Feb 29, 2024
Unified ID 2.0’s rising popularity: Warner Bros. Discovery and Walmart Connect have adopted UID2, heralding a shift in advertising toward privacy-conscious personalization.
Article
| Jun 22, 2023
Retailers must balance hyper-personalization with privacy. Implement robust data privacy policies. Retailers must keep customer data safe and comply with privacy laws and regulations. Data clean rooms can be used to share data securely with third parties without revealing any personally identifiable information. Give customers a voice.
Article
| Mar 8, 2024
Looking forward, privacy laws will likely contribute to further signal loss. The deprecation of third-party cookies has been driven by browsers—not by any currently enacted privacy law. But privacy laws classify certain information as personal data or sensitive personal data, thus subjecting it to protections that limit advertisers’ access to or use of it.
Article
| Jan 23, 2024
Report
| Jul 22, 2022
Since then, the US privacy landscape has evolved as states enacted laws and Congress introduced a federal data privacy bill. There are now 12 US states that have privacy laws, including the two most populous ones: California and Texas.
Report
| Oct 16, 2023
Over half (53%) rated data security and privacy as one of the top barriers to AI adoption in their company, followed by lack of awareness, understanding, and/or expertise (43%), and the cost in time, money, and skills (34%). The big takeaway: It’s clear that AI—and genAI in particular—is at the top of retailers’ to-do lists in 2024.
Article
| Mar 5, 2024
As privacy regulations ramp up, brands across verticals are increasing their focus on premium environments that don’t rely on cookies. In this video, Arity’s Jennifer Gold, director of product marketing, shares why private marketplaces (PMPs) fit the bill by offering access to high quality inventory, programmatic efficiency, brand safety, and transparency.
Video
| Jun 13, 2023
We’ll likely see innovation that will make it easier to harvest data in a manner that simultaneously ensures user privacy. With the phaseout of third-party cookies, marketers are seeking new methods to connect with consumers through data while protecting privacy. One area to watch on this front is the use of data clean rooms offered by companies like Snowflake.
Report
| Jan 24, 2024
There will be 3.86 billion monthly social network users this year, equal to almost half (48.3%) of the world’s population. Despite concerns about content moderation and data privacy that have plagued Facebook, Twitter, and TikTok—to name just a few—the social audience is still on the rise.
Article
| Jun 29, 2023
Banks must build a strategy that adheres to a complex patchwork of collection and privacy regulation. In the meantime, they’ll narrow their focus to solving a short-term pressing need: improving employee efficiency.
Article
| Jan 10, 2024
Personalized content creation must navigate privacy regulations carefully, ensuring compliance and respect for user data. Mainstreaming genAI video: Currently, generative AI is predominantly used for writing and content creation rather than image and video generation, according to Econsultancy.
Article
| Feb 15, 2024
Customers seeking protection against these increased costs helped take this specialized cybersecurity insurance into the mainstream. And AI’s involved there, too, helping insurers accurately score and assess cyber risks, understand their customer’s cybersecurity abilities, and process applications.
Article
| Jan 29, 2024
Retailers must balance hyper-personalization with privacy. Implement robust data privacy policies. Retailers must keep customer data safe and comply with privacy laws and regulations. Data clean rooms can be used to share data securely with third parties without revealing any personally identifiable information. Give customers a voice.
Report
| Mar 4, 2024
The need for supply path optimization (SPO) arises from concurrent trends—among them cost reduction, sustainability, privacy compliance, and inventory quality assurance. The deprecation of third-party identifiers is also fueling SPO initiatives, and supply-side platforms (SSPs) are particularly at risk of being disintermediated by more intimate first-party data partnerships between publishers and buyers. SPO is behind a few recent developments:
Article
| Jun 20, 2023
Report
| Feb 22, 2022