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| Oct 27, 2021
Source: Altimeter
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| Oct 27, 2021
Source: Altimeter
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| Oct 26, 2021
Source: Altimeter; Autodesk
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| Jun 14, 2022
Source: Navisite
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| Apr 28, 2022
Source: IBM; Celonis
The B2B social media landscape is rapidly evolving thanks to younger buyers and AI. To adapt, marketers need to lean into influencer marketing, have a multichannel approach, and embrace generative AI.
Report
| Jun 27, 2023
Patients want faster and more frequent communications, but health providers haven’t kept up with digital transformation in the same way other industries have. Nearly two-thirds of patients want to receive billing statements through digital channels, such as email or text.
Report
| Mar 13, 2023
This was in stark contrast to the rapid digital transformation many countries’ retail industries had experienced since 2019. But physical retail’s incremental gains over ecommerce will be temporary. Ecommerce will make further inroads over the coming years. Nearly every Latin American country will have achieved double-digit ecommerce penetration by 2027.
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| Jul 26, 2023
That makes its digital transformation efforts vital to boosting sales and creating value for consumers. Walmex increased its role as a major retailer in the region.
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| Nov 1, 2023
Marketers have a wealth of opportunities throughout the buyer’s journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.
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| Jun 5, 2023
As a result, there’s an opportunity for a massive digital transformation and a huge shift in ad spending patterns. The region will be middle of the pack in terms of digital ad spending growth. However, it will still outperform Europe and the rest of Asia-Pacific. Within Southeast Asia, Indonesia and Thailand will lead the way.
Report
| Jan 19, 2023
This industry leading daily newsletter is essential for decision makers who need to keep up with the latest news and analysis on the digital transformation of marketing. Packed with charts, facts and actionable insights, e-Marketer daily delivers unparalleled intelligence to give strategic leaders an edge. Visit insiderintelligence.com/eDaily and sign up today. Intro:.
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| Nov 16, 2023
As economic uncertainty lingers, the dust has yet to settle on the TV currency battlefield. We review what’s changed since last year and which networks support which Nielsen alternatives.
Report
| Apr 11, 2023
This industry leading daily newsletter is essential for decision makers who need to keep up with the latest news and analysis on the digital transformation of marketing. Packed with charts, facts and actionable insights, eMarketer Daily delivers unparalleled intelligence to give strategic leaders an edge. Visit insiderintelligence.com/edaily and sign up today. Tiffani Montez:.
Audio
| Nov 28, 2023
B2B marketers must be aligned with sales to drive revenue and business growth. This might seem a herculean task, but there are ways leaders can surmount relationship, communication, and data challenges and successfully align on shifts in B2B buying.
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| Apr 5, 2023
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| Nov 28, 2023
Source: Thomson Reuters; Morning Consult
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| Nov 28, 2023
Source: Thomson Reuters; Morning Consult
In 2023, expect changing search habits, rapid adoption of livestreaming ecommerce, and new ad-supported streaming options to accelerate the region’s digital transformation. Ecommerce and Digital Advertising Are Bright Spots Amid Economic Slowdown.
Report
| Jan 11, 2023
The nation’s many SMBs have struggled to keep up with digital transformation. Livestreaming capabilities on widely viewed platforms like TikTok will give them the chance to increase sales and brand awareness. China’s Metaverse Is Getting Real. China’s government endorses the metaverse. At least 10 provinces and cities have introduced measures supporting metaverse development.
Report
| Jan 11, 2023
What is truly promising with generative AI, and when should content marketers stay human? Here’s how content marketers might use ChatGPT and other AI tools and where they should invest time and resources.
Report
| Mar 23, 2023
The South by Southwest festival returned to Austin, Texas, in full force this year, with discussions on the future of technology, brands, and marketing. Here, we lay out the top trends and takeaways.
Report
| Mar 22, 2023
Digital transformation. Customers want some human interaction, even within a digital journey. A consultancy can work with CX leaders, marketing, and technology teams to determine the right resources and modes of digital experiences and communications. When outsourced, this is at minimum a six-month commitment. Design thinking. Design thinking reworks internal functions and processes.
Report
| Oct 31, 2022
B2B marketers will increase spending on third-party data through 2024, but at a much slower pace than during the pandemic due to privacy regulations and economic conditions.
Report
| Jan 20, 2023
Heads of digital are no longer outsiders looking in; they’re increasingly finding themselves supported by CEOs who prioritize technological and digital transformation. This often happens when new leadership takes over at a company.
Report
| Sep 16, 2022
Digital transformation is at very different stages across the region. The center of gravity for both total ad spending and digital ad spending remains North America, with Asia-Pacific taking second but falling further behind. Digital ad spending in North America will reach $290.78 billion in 2023 and account for 46.4% of the world’s total. Asia-Pacific will account for 32.6%, at $204.23 billion.
Report
| Jan 9, 2023