Chart
| Sep 13, 2022
Source: US Census Bureau
Super Bowl ads revealed DEI challenges: major brands lack depth in diversity representation.
Article
| Feb 12, 2024
The best D2C opportunities are for high-margin nonperishables that may be difficult to find in the typical supermarket, such as premium coffee, specialty sauces and spices, and ethnic and international goods. Increased digital ad spending by CPGs will help drive their D2C ecommerce sales.
Report
| Jun 5, 2023
Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.
Report
| Dec 13, 2023
This year, North America holds the title for most podcast listeners at 149.4 million, per our August 2023 forecast. By 2027, China will take over with 178.7 million listeners.
Article
| Jan 16, 2024
Our latest forecast for 14 countries and three regions shows sustained healthy growth for podcast listenership in most markets, even as the boom years are winding down.
Report
| Nov 2, 2023
Value is top of mind for grocery-shopping consumers: Aldi, Dollar General, Grocery Outlet, and Walmart will open more stores to attract cost-conscious shoppers.
Article
| Mar 8, 2024
The ecommerce search experience is ripe for reinvention: Pinterest, Walmart, Etsy, and others are relying on AI to deliver more relevant results and drive sales.
Article
| Feb 22, 2024
Some 71% of US retail decision-makers have invested in data and AI-enabled content for personalization, according to an August 2023 survey by Coresight Research. As more brands adopt AI to scale tailored content, they’re also confronted with the challenge of protecting—and respecting—their audience’s privacy. Here are three ways—and real-world examples—retailers can implement AI without overstepping customer boundaries.
Article
| Feb 22, 2024
It can include any information on one’s race or ethnicity, religion, health, sexual orientation, precise geolocation, and genetic or biometric data. In some jurisdictions, all children’s data is considered sensitive. What are some of the ways that personal data is protected? Notice and choice.
Report
| Jul 10, 2023
It’s an election year in the US, one where we’ll see record-breaking political ad spend. While political advertising is often viewed as a separate game from other industries, the trends set by campaigns ripple into the rest of the marketing atmosphere. What will 2024’s version of Nixon and Kennedy navigating live TV or Obama embracing social media be, and what will be the impact on the ad industry at large? Here are five trends all advertisers should be watching.
Article
| Feb 20, 2024
Although every app category will gain users in 2023, the average smartphone owner will install and open fewer individual apps as consumers settle on their favorites.
Report
| Sep 28, 2023
The company is trying to cut costs as it focuses on profitability ahead of going public
Article
| Dec 11, 2023
A looming recession and economic turmoil will hinder neobanks’ ability to get in the black. They’ll have to fight to create profitable and sustainable growth—and put investors’ and customers’ minds at ease.
Report
| Jul 26, 2022
More than a third (34%) of Black or African American adults said they were “very willing” to pay more for the products, significantly higher than the response rate in any other racial or ethnic group. Likewise, 21% of Black or African American adults said they always shop with these businesses, far greater than the rate in any other racial or ethnic cohort.
Report
| Apr 27, 2022
As Cyber Monday rages on, let’s take a look at what’s already happened over the course of the Cyber Five weekend and what it means for both retail media networks and advertisers alike.
Article
| Nov 27, 2023
Disparities in which groups receive these deals led the Consumer Financial Protection Bureau (CFPB) to ask questions about fair lending practices.
Article
| Dec 15, 2023
Attention metrics are moving beyond consumer research into programmatic bidding strategies. But a lack of measurement standards is preventing mainstream adoption, even as AI-generated content threatens to upend engagement rates.
Report
| Aug 22, 2023
Brand loyalty vs. brand backlash: Consumers want companies to support social causes despite the corporate dilemmas that could result.
Article
| Nov 22, 2023
Banks face growing pressure from shareholders and customers to take more action on sustainability. While transitioning to a greener business model will be challenging, banks have a plethora of strategies to choose from.
Report
| Feb 10, 2022
31% of US internet users will shop this Black Friday. The same amount will also shop Cyber Monday, according to Deloitte.
Article
| Nov 16, 2023
Hispanic buying power in the US has skyrocketed since 2010, rising from $1 trillion to a projected $2.8 trillion by 2026. Retailers and brands need to understand the cohort’s economic profile and shopping habits—particularly as they aim to capture younger generations of digital natives.
Article
| May 19, 2023
The VC’s $100M fund for early-stage startups in the Latino community is the latest in a growing number of niche-focused funding rounds.
Article
| Aug 11, 2022
Across ethnic groups, at least 90% of adults had used the internet in the past three months, per March 2019 data from the Office for National Statistics. This allows almost anyone to pay online. But lower-income and disabled consumers are disproportionately shut out. The former group is less likely to have the foundational digital skills needed to succeed online.
Report
| Feb 17, 2023
Retirement account balances are up from 2018, though many still fall behind on their goals and could use help from their banks.
Article
| Nov 6, 2023