We identify how Gen Zers’ habits differ from those of other generations at the awareness-building and consideration stages of the customer journey and look at what factors ultimately drive Gen Zers to enroll in a financial service. Mobile and web take the lead in building Gen Zers’ awareness—but email is holding its own. Banks’ mobile apps are the biggest awareness drivers for products and services.
Report
| Jan 25, 2024
Article
| Feb 5, 2024
Just 39.6% of US Gen Z mobile banking users feel comfortable saving for the long term given their financial situation, per our September 2023 survey.
Article
| Mar 14, 2024
Misleading high-engagement content on “TaxTok” is worrying financial professionals and confusing their clients. Here’s how banks can help.
Article
| Mar 18, 2024
Following “voluminous” feedback from banks, regulators will reconsider their controversial proposal.
Article
| Mar 11, 2024
On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI’s usefulness for advertisers will be similar to the calculator’s effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.
Audio
| Apr 11, 2024
Traffic is up at Aldi and Lidl: With the cost of rent, car insurance, and electricity continuing to rise, consumers are looking to save on groceries.
Article
| Apr 10, 2024
On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.
Audio
| Mar 15, 2024
View the full digital ad spending forecasts for the US overall and the US financial services industry. The tough environment facing banks is curtailing spending growth. In the absence of stability, banks have been more conservative with ad spending. Both Alphabet and Meta have cited uncertainty in the financial services category as a negative contributor to ad revenue growth this year.
Report
| Sep 19, 2023
Digital wallets can tout simplicity, target younger consumers, and add more financial services offerings. While they face formidable mobile banking competition, digital wallets’ ease of use gives providers a leg up. Users only need the recipient’s phone number or email to start a transfer—not bank account information.
Report
| Sep 20, 2023
AI is both part of the problem and part of the solution through new insurance products tailored to highly specialized needs.
Article
| Jan 29, 2024
GenAI will generate more financial value for banks than any other technology introduced in the last decade. Per a September 2023 McKinsey & Company research, it could hit $200 billion to $340 billion annually through greater productivity.
Article
| Jan 29, 2024
Although regulators believe big banks will stay safe, they expect some other lenders will shut down.
Article
| Feb 28, 2024
To weather the ongoing storm, they’re investing in a variety of growth strategies.
Article
| Jan 26, 2024
And I think that the younger professionals, people coming out of college where they were using those folks to do a lot of the work is going to get replaced, and it's going to be harder for college graduates to get those sort of entry level positions within the financial services industry. So I'm going five there, sadly.
Audio
| Feb 6, 2024
These self-aware young customers know that their mental health drives their financial behavior. They need help making better saving and spending decisions.
Article
| Jan 19, 2024
Profits dropped when big banks got the bill for last year’s banking crisis—along with some other expenses.
Article
| Jan 17, 2024
Wallet providers can follow PayPal’s lead and build out more financial services offerings. In the US, PayPal is building out its service suite to include buy now, pay later; crypto; and small-business features, among others. That creates more use cases for the wallet, helping it become a go-to app for a consumer’s financial services needs—including P2P.
Report
| Oct 3, 2023
To out-influence Gen Zers’ favorite financial social media creators, banks should mimic certain finfluencer strategies.
Article
| Feb 9, 2024
In 2023, 92.3% of the 5.2 million accounts opened digitally will be with incumbent banks, as digital-only banks fall victim to economic uncertainty and intense fintech competition.
Report
| Sep 6, 2023
Now clients can invest in crypto through traditional financial institutions—and neither will have to directly hold digital currency.
Article
| Jan 12, 2024
Stakeholders submitted 11,000 comments during the CFPB’s open banking feedback period—revealing competing interests.
Article
| Jan 10, 2024
GenAI could generate between $200 billion and $340 billion (9% to 15% of banks’ operating profits) in value annually through greater productivity, per a 2023 McKinsey & Company report. But its potentially disruptive force won’t take hold in 2024.
Article
| Jan 10, 2024
The crypto-wary regulator is expected to pave the way for easier investment in Bitcoin over the next week.
Article
| Jan 8, 2024
Understanding each group’s unique needs can help banks set up their marketing strategies.
Article
| Jan 3, 2024