Forecasts
| Apr 10, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 10, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 10, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 10, 2023
Source: Insider Intelligence | eMarketer
Gen Z steals the limelight in the UK when it comes to digital habits. But millennials are even more digital, and Gen X sweetens its own “digitalness” with financial clout.
Report
| Mar 29, 2023
Chart
| Nov 20, 2023
Source: The Harris Poll
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 20, 2022
Source: eMarketer
Gen X prioritizes streaming and shopping. Digital video, online shopping, and social media are Gen X’s top digital habits. Roughly 80% of Gen Xers have adopted the top three, whereas other tracked digital habits have a penetration rate of less than 56%. Gen X is on YouTube, Facebook, and Netflix.
Report
| Dec 11, 2023
Adoption shrank to 1.1% for Gen Xers and 0.8% for baby boomers and seniors. Millennials outpace Gen Zers in terms of Google Pay adoption, however: 1.4% of millennials used Google Pay when online shopping in the last 30 days, compared with 0.5% of Gen Z.
Article
| Mar 9, 2024
Generational respondents were broken out into Gen Z (19% 1997-2005), Millennials (34% 1981-1996), Gen X (35% 1965-1980) and Boomers (12% 1959-1964).
Article
| Mar 11, 2024
But nearly 60% of both cohorts also reported being willing to pay for same-day delivery—more than 10 percentage points higher than Gen Xers and 20 points higher than boomers. What should retailers and brands do? Accessibility and life stage necessities drive differences within ecommerce categories and channels.
Report
| Jan 31, 2024
I don't know if it's fascinating, but over the years we've watched LinkedIn, which had a pretty firmly Gen X base, as in the workforce, high users. Our Gen X is getting older and aging out of the workforce, not necessarily right now, but I'd be curious in the future how we're looking at boomers aging out and Gen X as they're leaving the workforce, what does that look like on LinkedIn?
Audio
| Jan 23, 2024
Generational respondents were broken out into Gen Z (19% 1997-2005), Millennials (34% 1981-1996), Gen X (35% 1965-1980) and Boomers (12% 1959-1964).
Article
| Mar 5, 2024
It looks like the right time for marketing messaging to emphasize a bank’s strong reputation and stability—particularly when targeting Gen Xers and baby boomers.
Article
| Mar 25, 2024
Report
| Aug 1, 2022
Generation X was split—37.2% preferred communicating over a mobile app, and 36.8% preferred emails. 46.2% of baby boomers prefer email, followed by mail at 18.8%—then mobile app communications at 16.1%. These preferences have wider application across banking: Research shows they aren’t limited to rewards programs.
Article
| Feb 2, 2024
By contrast, that figure was 66% for millennials, 43.7% for Gen Xers, and 25.7% for baby boomers. What this means for retailers: Which payment methods retailers’ biggest spenders—and the shoppers of tomorrow—prefer is integral to increasing sales and reducing cart abandonment.
Article
| Mar 18, 2024
Gen X and baby boomers are most likely to start their searches on Amazon or search engines, while Gen Z tends to start product searches on YouTube or TikTok. 3. Walmart is losing ecommerce share. The stat: The percentage of consumers shopping on Walmart.com declined by 15% in Q1, totaling just over a quarter (28%) of consumers.
Article
| Apr 17, 2024
But Gen X respondents shop and spend more than Gen Z respondents, and the younger of the two generations is still more likely to try new products both in-store and online. Age is the determining factor in willingness to try new products.
Report
| Aug 21, 2023
Generation X is sandwiched between competing financial priorities—and stressed: This generation also wants to save for retirement, but many are still supporting their children.
Article
| Jan 3, 2024
And 28% of millennials expressed discontent, along with 33% of Gen X and 25% of baby boomers and seniors. More tweaks to credit card rewards programs will likely be around the corner to mitigate this issue and boost customer satisfaction. But issuers like American Express will need to ensure the changes aren’t too costly and are in line with what consumers actually want.
Article
| Feb 5, 2024
Gen Xers are still slow to adopt most social platforms. Meta platform adoption far exceeds that of other platforms among Gen X. Approximately 69% of Gen Xers are on Facebook, while 38% are on Instagram, well ahead of the less than 20% on TikTok, Snapchat, Reddit, or Twitter. Gen Xers spend more than twice the amount of time on Facebook than on Instagram.
Report
| Jul 26, 2023