Over one-third (38%) of US adults have decreased their impulse spending this year, up from 14% in 2022, per a study commissioned by Slickdeals and conducted by OnePoll. As we enter the holiday season, there are still a few ways retailers can encourage impulse purchases, from experimenting with shoppable media and putting seasonal products front and center to anticipating the last-minute needs of customers picking up orders in-store.
Article
| Oct 17, 2023
Forecasts
| Feb 28, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Valentine’s Day is quickly approaching (a helpful reminder), and ahead of the romantic holiday, Sweethearts put out a collection of “situationship” hearts with “messages as blurry as your relationships.” The candies are targeted at Gen Zers in an aim to get buy-in from consumers who may not be head over heels for celebrating Valentine’s Day.
Article
| Feb 2, 2024
Deal-seeking by consumers, heavy discounting from retailers, and a longer holiday shopping season drove an uptick in returns during the 2022 holiday season. Retailers will need to plan their promotional calendars carefully to manage returns in 2023.
Report
| Mar 1, 2023
Chart
| Nov 9, 2023
Source: First Insight
Chart
| Nov 6, 2023
Source: McKinsey & Company
Chart
| Nov 2, 2023
Source: National Retail Federation (NRF)
Consumers look for deals, flexible payment options this holiday season: Over three-quarters of shoppers plan to hunt for discounts, while BNPL use is set to soar amid financial constraints.
Article
| Oct 5, 2023
Most shoppers plan to reduce holiday spending this year: Cost concerns are driving consumers to start their holiday shopping early and look for deals.
Article
| Sep 29, 2023
With the start of Q4, the holiday season is officially here. That means holiday returns will be piling up soon.
Article
| Oct 2, 2023
Chart
| Oct 27, 2023
Source: RetailMeNot
On the first podcast episode of the new year, we discuss what buy now, pay later's (BNPL’s) prospects will look like in 2024.
• In our “Story by Numbers” segment, we focus on the outlook for BNPL by looking at growth by generation.
• In “Headlines,” we examine data from Adobe Analytics that states BNPL purchases were up 43% on Cyber Monday compared with the previous year, and how the rise of BNPL use over the holidays has increased consumers' debt burden.
• In “For Argument’s Sake,” we debate whether BNPL promotes good or bad behavior.
Listen to the podcast with host Rob Rubin and our analysts Grace Broadbent and David Morris.
Audio
| Jan 9, 2024
Chart
| Oct 24, 2023
Source: ESW
Mobile is driving ecommerce sales growth, with 43.2% of the $1.137 trillion in US ecommerce sales we project for this year. As mcommerce sales rise, retailers are innovating to get a piece of the $491.14 billion pie. Mobile commerce will be especially vital this holiday season. Some 79% of US online shoppers shopped via mobile during the Cyber Five last year, according to Bizrate Insights data cited in a Forrester report.
Article
| Sep 26, 2023
Chart
| Jan 18, 2024
Source: CommerceIQ
Start thinking about the 2024 holiday season. More like this:. Holiday season check-in: How Q4 is going and what that means for the rest of the year. The power of affiliate marketing: Why gift guides are everywhere this year. Walmart Marketplace sellers soar over the retailer’s holiday sales events. Younger consumers rely on TikTok for holiday inspiration, not purchases.
Article
| Dec 8, 2023
US ecommerce back-to-school and holiday growth trends are usually pretty similar, but this year, growth will diverge. US ecommerce back-to-school and holiday spending growth were within 1 percentage point of each other in both 2020 and 2021, and closer to 4 percentage points apart in 2022, during a holiday season impacted by inflation, supply chain issues, and geopolitical concerns.
This year, we forecast a US back-to-school ecommerce growth rate of 1.5%, slower than our forecast 11.3% holiday retail ecommerce growth.
Article
| Sep 19, 2023
Chart
| Oct 17, 2023
Source: Sitecore
Chart
| Oct 17, 2023
Source: PwC
Chart
| Oct 17, 2023
Source: PwC
Holiday retail sales will grow by approximately 4.5% in 2023, a slight increase from the previous year’s 3.9% growth, according to our June forecast. While this growth may not seem significant, it would represent the sixth-fastest growth rate in holiday sales in the past 15 years, according to our forecast.
Article
| Sep 14, 2023
In January, the Retail Daily newsletter editors made four retail predictions for 2023. Some we got right (like the proliferation of Amazon Prime Day-type events) while some we missed the mark on a bit (it was not the year of AR).
Article
| Dec 20, 2023
Retail media ads are an important way to boost marketplace spend, but how brands go about advertising requires strategy. When setting up your retail media approach this holiday season, consider which products sell when, what kinds of ads drive conversions, and the importance of discovery in retail media.
Article
| Sep 15, 2023
Thursday Night Football shows viewership metrics don’t say it all: Amazon’s Black Friday audience was far lower than expected, but DTC opportunities drove brand excitement.
Article
| Dec 4, 2023