Indonesia is by far the most developed online shopping market in the region. There, ecommerce will account for 28.8% of total retail sales in 2023—a metric for which it ranks third globally. Retail ecommerce sales in Indonesia will account for 68.5% of the region’s total this year. Shopee is leading the ecommerce competition in Indonesia.
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| Aug 10, 2023
India will leapfrog Germany in the digital sales rankings this year, and Indonesia is also surging. The top five countries for total ecommerce sales have not changed in a while, but the bottom half of the top 10 tends to fluctuate. This year, India will move one spot up and Indonesia will leap two spots to No. 8.
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| Aug 11, 2023
Indonesia, by contrast, has dropped far down the list (4.6% projected ecommerce growth this year). To view the full forecast, click here. India will be the only megamarket to make the top 10 list.
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| Feb 27, 2024
In 2023, mcommerce will account for 18.2% of retail sales, putting the country on par with mobile-first markets like South Korea and Indonesia, and significantly ahead of the US and the rest of Europe. Mobile is defying the slump in online sales.
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| Sep 22, 2023
Project S, a TikTok initiative to promote and sell products made popular by viral videos, has raised red flags among lawmakers in Indonesia. Lawmakers have expressed concerns that the initiative could decimate local small and medium-sized businesses if ByteDance were to fulfill many of these orders via China-based suppliers.
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| Sep 14, 2023
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| Oct 21, 2021
We do not yet have podcast metrics for several large countries—such as India and Indonesia—but given the digital usage trends that we do know about, it’s likely that Brazil would still end up as the third- or fourth-largest podcast market in the world even if we had listener data for every country.
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| Nov 2, 2023
TikTok looks strong in Asia as it faces bans elsewhere: Countries including Indonesia, Vietnam, and Thailand fuel the app's growth in its home region.
Article
| Mar 28, 2023
India, the Philippines, Indonesia, Malaysia, and Thailand are just a few of note. Digital advertisers would do well to pay close attention to these markets.
Report
| May 30, 2023
Live retail ecommerce sales in the region (including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam) surged from $1 billion before the pandemic in 2019 to $13 billion in 2022, according to research firm Cube Asia.
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| Jul 14, 2023
The most noteworthy holdouts still favoring traditional ad spending are Japan, Italy, India, and Indonesia. To view the full forecast, click here. China’s embrace of all things digital remains unmatched. Just as China leads the world in ecommerce as a share of overall retail, it also leads in digital advertising as a share of total media advertising.
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| Jan 10, 2024
Indonesia dominates the region’s ad spending as digital surges. It accounts for 29.1% of the total media and 26.2% of total digital ad spending in Southeast Asia. Digital ad spending in Indonesia will increase 12.1% YoY to reach $1.16 billion. What do these forecasts mean for marketers in India and Southeast Asia? India is becoming an exciting growth market.
Report
| May 9, 2023
Southeast Asia is home to the three fastest-growing ecommerce markets in the world. This year, Singapore will post 36.0% digital sales growth, while Indonesia will see an increase of 34.0% and the Philippines, 25.9%.
Article
| Jul 29, 2022
Indonesia-based Koinworks might follow the lead of larger global players and pursue a one-stop-shop model to drive revenue growth.
Article
| Jan 12, 2022
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| Feb 21, 2024
Source: Insider Intelligence | eMarketer
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| Jan 30, 2024
Source: Insider Intelligence | eMarketer
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| Jan 24, 2024
Source: Insider Intelligence | eMarketer
Indonesia is the driving force. It accounts for about 70% of Southeast Asia’s ecommerce sales—and its share has been increasing year by year. As a result, Indonesia has an outsize influence on Southeast Asia’s figures. Indonesia also skews ecommerce’s share of retail. Aside from Indonesia and Singapore, ecommerce makes up a small share of total retail sales in Southeast Asian countries.
Report
| Mar 9, 2023
Asia-Pacific remained a global hotspot in 2023, with six of the top 10 fastest-growing retail ecommerce markets worldwide. In particular, China's online shopping market showed signs of resiliency, with growth rates in the double digits.
Article
| Mar 25, 2024
So it's behind China where that number is 41.8%, which is crazy, slightly behind South Korea and Indonesia where it's 18%, and then significantly ahead of the rest of Europe and the US as you said, at around 17%. And there was a big surge in the UK and I think also in the US during the pandemic smartphone usage really went up at that point as well.
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| Feb 7, 2024
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| Mar 21, 2024
Source: Worldpay
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Oct 31, 2023
Source: Insider Intelligence | eMarketer