The pace of change in social media won’t slow in 2024. The rising number of disruptors—whether it’s AI, creators, social search, or TikTok Shop—will both reshape old trends and create new ones.
Report
| Jan 10, 2024
Forecasts
| Mar 1, 2024
Source: Insider Intelligence | eMarketer
Google's SGE threatens to cut publisher traffic by up to 60%: The evolution could push the industry toward innovative revenue strategies and partnerships.
Article
| Mar 15, 2024
Alphabet's Q1 earnings soar past expectations with $80.5 billion revenue: AI leadership and strategic digital services drive a 15% year-over-year increase.
Article
| Apr 26, 2024
Pinterest’s search enhancements continue with body type filter: The platform’s AI-enabled upgrades are boosting engagement and shopping behavior.
Article
| Mar 12, 2024
More than three-quarters (77%) of US adults prefer receiving ecommerce coupons through email, according to a February 2024 report by Ascend2 and ActiveCampaign.
Article
| Mar 12, 2024
As third-party cookies become obsolete, email stands out as a reliable channel for advertisers to reach and engage customers. This preference, combined with email’s role in data-driven marketing and audience building, highlights its importance in the evolving advertising ecosystem.
Article
| Mar 4, 2024
TikTok often gets all the attention, with headlines trumpeting it as Gen Z’s new search engine. But the reality is more nuanced.
Article
| Mar 4, 2024
This could be good for consumers, but could also upend the delicate balance of publishers, tech giants and advertisers on which the internet, as we know, has long depended. Right, it's Mr. Mims. He says he's been guiltily using a new, free, AI-supported search engine/web browser called Arc Search.
Audio
| Mar 1, 2024
Study reveals genAI’s impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.
Article
| Mar 4, 2024
Over half (51%) of Gen Z consumers worldwide use social media to look up a brand versus 45% who turn to search engines, per GWI Core data from 2023.
Article
| Mar 1, 2024
AI and advances in immersive media, connected cars, and sustainability tech made big splashes in 2023, but their impact may be even bigger in 2024.
Report
| Nov 30, 2023
A Google versus OpenAI search engine showdown is taking shape: A race to develop AI search engines raises questions about whether the tech can shake up the market.
Article
| Feb 27, 2024
Google brings a transparency overhaul to search advertising: Move responds to uproar after report that ads were placed on problematic sites.
Article
| Feb 27, 2024
64% of US adults think disinformation and “fake news” are most widespread on social media, according to a September 2023 survey from UNESCO and Ipsos.
Article
| Feb 27, 2024
Digital gamers are internet users of any age who play games through the internet or play games that update via the internet on any device at least once per month; includes desktop/mobile app and browser gaming, online console gaming, and gaming on social networks.
Report
| Nov 27, 2023
The ecommerce search experience is ripe for reinvention: Pinterest, Walmart, Etsy, and others are relying on AI to deliver more relevant results and drive sales.
Article
| Feb 22, 2024
Chart
| Mar 27, 2024
Source: Intage Group; ADK Marketing Solutions
Chart
| Mar 27, 2024
Source: Intage Group; ADK Marketing Solutions
Chart
| Mar 26, 2024
Source: Jungle Scout
OpenAI to take on Google directly with a search product: Generative AI can enhance search and introduce new problems. Google’s vast search market advantage will be tough to surpass.
Article
| Feb 15, 2024
Generative AI search engine Perplexity will launch ads in the next few quarters. But while advertisers probably don’t need to form Perplexity ad strategies just yet, they should keep an eye on how the search engine is approaching monetization for clues into what Google (and other emerging search competitors) could do in the future.
Article
| Apr 9, 2024
On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Mar 22, 2024
AI is helping email marketers in a myriad of ways. Top use cases include personalization, subject line testing, send time optimization, segmentation, and predictive analysis of customer behavior.
Article
| Mar 18, 2024
Forecasts
| Feb 28, 2024
Source: Insider Intelligence | eMarketer