Social media users in select countries (US, UK, Australia, France, and Saudi Arabia) trust brands over influencers when it comes to finance, apparel, and skincare, per an October study from Snap Inc. and IPG Magna. Finance is where this trend is most pronounced.
Article
| Mar 27, 2024
77% of US advertisers incorporate on-site ads as part of their retail media strategy, according to a February 2024 report by Skai and Path to Purchase Institute.
Article
| Mar 4, 2024
More than one-third (34%) of Amazon sellers and brands worldwide use AI to write and optimize product listings, according to January 2024 data from Jungle Scout.
Article
| Feb 29, 2024
Generative AI search engine Perplexity will launch ads in the next few quarters. But while advertisers probably don’t need to form Perplexity ad strategies just yet, they should keep an eye on how the search engine is approaching monetization for clues into what Google (and other emerging search competitors) could do in the future.
Article
| Apr 9, 2024
Retail media works. For 77% of US organizations, retail media has either met or exceeded KPI expectations, according to a December 2023 survey from Skai and the Path to Purchase Institute. Only 3% say it had little or no impact on desired objectives.
Article
| Feb 26, 2024
The vast majority (81.5%) of retail media ad spend will go toward on-site formats this year, per our October 2023 forecast. As advertisers seek to target consumers whenever and wherever possible, other formats are emerging, particularly in-store, streaming, and social.
Article
| Feb 5, 2024
Google's SGE threatens to cut publisher traffic by up to 60%: The evolution could push the industry toward innovative revenue strategies and partnerships.
Article
| Mar 15, 2024
Study reveals genAI’s impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.
Article
| Mar 4, 2024
After spending 2023 making improvements to product inventory and the customer experience, Rent the Runway is turning its attention back to marketing by expanding into new channels and tailoring its content.
Article
| Apr 15, 2024
They feel they’re lagging behind others they see on social media, but they don’t understand exactly what financial goals to aim for.
Article
| Mar 22, 2024
Chart
| Jul 26, 2022
Source: Ascend2; Wpromote
Casper’s subway ads give commuters fun puzzles to solve while increasing its brand awareness. Albertsons Companies leverages a game to entice consumers to play for discounts and rewards. And Nike’s mobile app earns the brand a spot in consumers’ everyday lives. Here are five ways brands are embracing gamification across different stages.
Article
| Aug 21, 2023
While making up just 2% of US market share in their categories, the 97 companies on Bain’s Insurgent Brands 2024 list captured nearly 20% of incremental category growth last year, per the firm.
Article
| Mar 15, 2024
Key stat: 61% of US paid search marketers think future chat-based search advertising will be very or extremely effective, according to NP Digital.
Article
| Aug 10, 2023
Chart
| Sep 19, 2023
Source: Forrester Consulting
It’s easy to understand the appeal of brand extension: Carhartt, lululemon, and Christian Louboutin are among the brands pushing into new markets to accelerate growth.
Article
| Feb 2, 2024
Gen Z is redefining search. Platforms like TikTok and YouTube are encroaching on Google’s territory as Gen Zers use social networks to look up tutorials, trends, and more.
Report
| Feb 20, 2024
77% of B2B decision-makers worldwide leverage chat tools for product discovery, according to January 2024 data from Forrester Consulting and Zoovu.
Article
| Apr 12, 2024
Chart
| Sep 12, 2023
Source: Ascend2; RPE Origin
Chart
| Sep 12, 2023
Source: Ascend2; RPE Origin
Chart
| Sep 12, 2023
Source: Ascend2; RPE Origin
On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
Audio
| Apr 1, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three activations in retail media. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Sarah Marzano.
Audio
| Apr 3, 2024
Last week, Arc, a web browser from startup The Browser Company, released a new AI-powered feature called pinch-to-summarize, which provides an instant summary of full web pages. That follows Arc’s release of “Arc Search,” a mobile app that will search the internet based on a user’s query and deliver an AI-generated page summarizing the breadth of information it searched. It’s not the only AI tool targeting search. Perplexity is seeing increased attention for its ability to summarize data sets, including searching in Reddit posts or YouTube videos. This month also saw the rebranding of Google’s Bard chatbot to Gemini as the company doubles down on AI search.
Article
| Feb 29, 2024
US adults ages 18 to 54 spend more time on TikTok than any other popular social platforms, according to our forecast.
Article
| Apr 17, 2024