It relaunched its Sparks loyalty program as a digital-first service in 2020 and claims more than one-third of all online sales are now generated through the M&S app. Marks & Spencer is also enjoying strong growth in click-and-collect sales, having rolled out the service across its store estate and implemented self-service returns. A clothing and homeware revamp has also paid off.
Report
| Dec 21, 2023
The survey includes the areas of shopping frequency, spending, products purchased, shopping methods, delivery methods, new product discovery, advertising, grocery retail satisfaction, grocery rewards/loyalty programs, etc. Respondents are consumers who shopped for groceries online in the past 12 months.
Report
| Aug 21, 2023
As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.
Report
| Mar 15, 2024
Well-integrated loyalty programs and convenient click-and-collect options can help omnichannel retailers increase wallet share during the season. Sources. Bizrate Insights. Comscore. Nielsen.
Report
| Oct 17, 2023
Loyalty programs will also come to the fore. As margins remain under strain from high costs, retailers will also need to look beyond discounting and seek ways to add longer-term value for shoppers, such as via loyalty schemes. Ecommerce sales are still suffering as shoppers return to stores.
Report
| Jul 24, 2023
Retailers should offer exclusive discounts or loyalty programs, along with features that enhance the shopping experience. Smaller retailers may be better off investing in mobile-optimized websites and digital loyalty cards, rather than launching dedicated apps. In-store mobile integration is important.
Report
| Sep 22, 2023
A return to profitability in the travel sector has allowed airlines, hotels, cruise lines, etc., to reinvest in advertising and brand messaging around promotions, loyalty programs, and lower-funnel targeted keyword search ads. Travel stands out from other industries in its sustained spending growth.
Report
| Oct 13, 2023
One of the most popular activations during SXSW 2024 was the Delta Lounge, which was decorated like an upscale business class lounge with servers dressed as flight attendants and beverages highlighting the airline’s successful loyalty program partnership with Starbucks.
Report
| Mar 26, 2024
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| Mar 12, 2024
Source: Progressive Grocer
It includes the areas of shopping frequency, spending, products purchased, shopping methods, delivery methods, new product discovery, advertising, grocery retail satisfaction, grocery rewards/loyalty programs, etc. Respondents are consumers who shopped for groceries online in the past 12 months.
Report
| Jul 31, 2023
Loyalty programs are also important for building brand identity, offering incentive for customers to return and identify themselves as proud consumers of a brand. Case study: Earlier this month, a viral TikTok showed a Stanley cup that had not only survived a car fire, but still had ice in it.
Article
| Nov 29, 2023
Retailers should focus on promotional activities and loyalty programs during this high inflationary period. Retail ecommerce sales in Latin America will reaccelerate this year. It will be the world's second-fastest-growing region, with double-digit gains expected every year through 2027. Retailers that think locally—and act regionally—stand to benefit the most.
Report
| Jul 26, 2023
Sephora’s loyalty SVP shares tips on creating a best-in-class loyalty program. Lessons from Chewy, Target, and Alo Yoga on resonating with customers in 2024. Methodology: Data is from the October 2023 CivicScience as cited in company blog. 4,440 US adults ages 18+ were surveyed online during August 18-23, 2023. Data is weighted according to the US Census.
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| Nov 9, 2023
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| Jan 31, 2023
Source: iSeatz
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| Jan 31, 2023
Source: iSeatz
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| Jan 31, 2023
Source: iSeatz
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| Mar 31, 2022
Source: arrivia
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| Jul 11, 2022
Source: LendingTree
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| Jul 11, 2022
Source: LendingTree
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| Jun 7, 2022
Source: Clarus Commerce
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| Mar 8, 2022
Source: Yotpo
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| Nov 2, 2021
Source: Zogby Analytics; Feedvisor
Yeah, I think you're starting to see more loyalty program and reward integrations as well, which I think will be a big incentive for using digital wallets if people can collect points and rewards while they spend. And buy now, pay later I think is another area of innovation that might stimulate some adoption. Rob Rubin:.
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| Mar 19, 2024
“Once you’re ready to launch, then we do a launch campaign for the loyalty program [across all stores], then [do a] shopper marketing [campaign], and then outside our four walls with Gulp Media. All of that [data] goes back into our analytics platform and then you can do your attribution.”. Gulp Media also plans to lean heavily into in-store media in the coming years, specifically with in-store radio.
Article
| Nov 13, 2023
And since shoppers will generally trade privacy for convenience, retailers gain fuel for their loyalty programs, as well as closed-loop targeting and measurement for their retail media networks (RMNs). Digital payments eliminate the need for cash or credit cards in-store. Consumers are rapidly adopting in-store digital payments.
Report
| Aug 10, 2023