Forecasts
| Jun 15, 2023
Source: Insider Intelligence | eMarketer
Brazil, Mexico, and Argentina will each secure a spot in this year’s top 10 list, on par with the likes of Singapore and Malaysia. However, 2023’s regional growth rate of 3.4% will be far more subdued than in years past as viewership matures and begins to reach peak penetration among internet users. Mobile will accelerate growth, but connected TV (CTV) is digital video’s next frontier.
Report
| Mar 30, 2023
Growth of total media ad spend in Southeast Asia will remain elevated from its pre-pandemic levels, but digital ad spending will finally say farewell to double-digit growth this year. Meanwhile, India will top the worldwide ranking in both total media and digital ad spending growth.
Report
| May 9, 2023
Forecasts
| May 4, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| May 4, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| May 4, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| May 4, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| May 4, 2023
Source: EMARKETER Forecast
Forecasts
| May 4, 2023
Source: EMARKETER Forecast
Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam will collectively account for about half of all TikTok users in Asia-Pacific (excluding China). And except for Singapore, all will see over 10% growth in TikTok users this year. Indonesia will retain its position as the country with the third-largest number of TikTok users, behind only the US and Brazil.
Report
| Jan 23, 2023
Forecasts
| May 4, 2023
Source: Insider Intelligence | eMarketer
For example, its recent partnership with express delivery company Ninja Van will provide TikTok Shop sellers in Indonesia, Malaysia, and the Philippines with a more seamless fulfillment process. Livestream commerce will help small and medium-sized businesses (SMBs). The nation’s many SMBs have struggled to keep up with digital transformation.
Report
| Jan 11, 2023
And then Malaysia has the northeastern bit, which is where I lived. Rob Rubin:. All right. Well, that's-. Tiffani Montez:. Wow. I thought you were going to say Vegas. I was kind of hoping you were going to say Vegas is the weirdest-. Rob Rubin:. The weirdest place. Tiffani Montez:. ... or scariest or whatever our theme is, place. Rob Rubin:. Yeah. Tiffani Montez:. But I guess he beat that. Rob Rubin:.
Audio
| Oct 30, 2023
So China, India, Malaysia, Thailand, Philippines, South Korea, down noticeably like five to 10 points. I was not expecting that. And it does suggest there's something in the usability that isn't yet flying in that region. Maybe it's to do with the number of languages there and the power of the recognition. But it's faltering in large parts of APAC in a way I wouldn't have expected it to. Bill Fisher:.
Audio
| Oct 30, 2023
Chart
| Nov 14, 2023
Source: Cisco Systems
Chart
| Nov 14, 2023
Source: Cisco Systems
Chart
| Nov 14, 2023
Source: Cisco Systems
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
The current state: Just over a quarter (25.2%) of consumers will use proximity mobile payments this year, putting Thailand in the upper echelon with Singapore and Malaysia. Outlook: User growth will drop from 16.2% this year to 3.3% in 2026. That same year, Thailand will retain its second-place spot in terms of penetration at 32.2%, behind only Malaysia.
Report
| Oct 26, 2022
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer