It’s still early days. There are signs that point to cars becoming a major new media and advertising venue. But both commerce and media are still developing in cars—and at the moment, neither is completely ready for native ad formats.
Article
| Oct 13, 2023
B2B marketing leaders have lost their focus on the benefits of email marketing. Email is a key distribution channel, and investments will allow relevant messages with high engagement rates and ROI to be delivered efficiently and effectively.
Report
| Mar 2, 2023
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| Nov 2, 2023
Source: Matter Communications
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| Nov 2, 2023
Source: Matter Communications
B2B marketers will increase spending on third-party data through 2024, but at a much slower pace than during the pandemic due to privacy regulations and economic conditions.
Report
| Jan 20, 2023
What’s Next for Marketing Spending? Business Cases for Marketing Different Product Changes. As rates rise, the market will demand different products, and ad dollars will follow. We expect home and personal loan demand to fall as rates rise, leading a content shift out of mortgage and other loan-related content and to deposit product-related content.
Report
| Aug 12, 2022
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| Oct 17, 2023
Source: American Express
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| Oct 17, 2023
Source: American Express
Capital One Financial Corp. entered the top 10 this year, with estimated US marketing spending in 2022 rising about 40%, to $3.8 billion, far exceeding its prepandemic level. However, the credit card issuer trimmed its marketing spending by 2% in Q1 2023 YoY. At No. 13, JPMorgan Chase’s estimated marketing expenses reached $2.94 billion, including $551 million in US-measured media ad spending.
Article
| Jun 29, 2023
The news: Both US and global marketing spending rebounded significantly in 2021, bringing projections back in line with pre-pandemic trends, per a report from forecaster PQ Media. US marketing spending will increase 8.7% this year to $539 billion. Marketing worldwide spend will climb 7.2% to $1.376 trillion.
Article
| Dec 2, 2021
A resilient sector: Though many recession-wary marketers are curbing their marketing spending, our forecast suggests those cuts don’t necessarily extend to influencer partnerships. US influencer marketing spending will come to roughly $5 billion in 2022, up $850 million from our previous forecast and over $1 billion more than was spent in 2021.
Article
| Sep 30, 2022
Because of this, 66% of respondents said they would pull back marketing spending on Facebook this year. By diversifying marketing channels, brands can reduce this risk and reach their target audience through multiple channels, including email, influencer, and SMS marketing.
Article
| Apr 17, 2023
Drug developers and other healthcare companies jointly spent $29.9 billion on medical marketing in 2016, according to a 2019 study published in JAMA, which offered an across-the-board review of US healthcare marketing spending. No such comprehensive analysis has since been made available.
Report
| Sep 2, 2022
That’s a 13.8% increase versus 2020, a significantly greater growth rate than marketing spending (5.9%) on the whole. Despite that, product placement is less favored as a brand touchpoint across generations, falling behind most others in a 2021 Data Axle study.
Article
| May 4, 2022
While its B2B revenues grew 72% in the first three quarters of 2022 (to $89 million), its D2C revenues dropped 24% following an earlier decision to cut marketing spending. Amwell isn’t the first suitor Talkspace rejected. It was approached by rival Mindpath Health in May.
Article
| Nov 29, 2022
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| May 19, 2023
Source: Comscore Inc.; Portada; Teads; Shutterstock
Chart
| Sep 27, 2023
Source: Deloitte; American Marketing Association (AMA); Duke University's Fuqua School of Business
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| Sep 27, 2023
Source: Deloitte; American Marketing Association (AMA); Duke University's Fuqua School of Business
On today's podcast episode, we discuss the current state of the affiliate space, bringing new light to influencer activity through "performance branding," the impact of programmatic ads coming to movies theaters, and how retail media aids affiliate marketing. "In Other News," we talk about the impact of programmatic ads coming to the movies and what YouTube's next anti-ad blocking measure will be. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.
Audio
| Aug 24, 2023
That puts it at an even higher competitive advantage, as its peers swim in consumer acquisition costs like high marketing spending. D2C healthcare companies’ marketing costs are becoming more and more expensive, making it difficult to curb their customer acquisition costs.
Article
| Jun 22, 2022
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| Sep 26, 2023
Source: Ipsos; Moloco
They must articulate the value of marketing spending to stakeholders who control the budget. B2B CMOs who understand the power of content marketing can positively influence budgetary and strategic decisions, driving value for the company. Insider Intelligence and eMarketer research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.
Report
| Jun 17, 2022
Chart
| Sep 26, 2023
Source: Ipsos; Moloco
Chart
| Sep 26, 2023
Source: Ipsos; Moloco
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| Sep 26, 2023
Source: Ipsos; Moloco