On today's podcast episode, we discuss the main problems folks are facing today when it comes to building creatives, how to overcome them, and what the creative problems of the future might be. "In Other News," we talk about the generative AI (genAI) priorities for marketers this year and what will actually replace cookies. Tune in to the discussion with our analyst Bill Fisher and Aarjav Thakore, senior product manager at StackAdapt.
Audio
| Feb 27, 2024
On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.
Audio
| Feb 26, 2024
On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.
Audio
| Feb 22, 2024
Half of US digital media professionals say that social media holds the most potential for innovation and opportunity in the next 12 months, per a September 2023 survey by YouGov cited by Integral Ad Science.
Article
| Feb 21, 2024
47% of US digital media professionals think social media will face serious challenges in the next 12 months, per a September 2023 Integral Ad Science survey by YouGov.
Article
| Feb 6, 2024
To attract the over 4 million Gen Zers who will become new mobile banking users each year, banks must refresh stale experiences, reinvigorate staid identities, and embrace new marketing tactics. Big Tech, neobanks, and payments apps loom as stiff competition. Despite their tech savvy, Gen Zers find financial preparedness challenging. Gen Zers’ credit needs are evolving.
Report
| Feb 27, 2023
On today's podcast episode, we discuss what was behind the streaming giants staggering subscriber growth, how Prime Video's new ad-tier will affect Netflix, and how a deal with the WWE changes its sports strategy. "In Other News," we talk about an important milestone for ad-supported video streaming. Tune in to the discussion with our analyst Daniel Konstantinovic.
Audio
| Feb 1, 2024
Gen X consumers are dealing with their own health issues in addition to caring for children and older family members. Providers and marketers now have an opportunity to build generational trust—but they must better understand Gen Xers’ healthcare attitudes and behaviors.
Report
| Oct 12, 2023
Super Bowl LVIII is less than two weeks away. Not every ad has been announced, but we’ve kept watch on the teasers. This year’s Super Bowl will be defined by a potential Taylor Swift appearance, possible Paramount+ complications, and some big swings from brands. Ahead of the Kansas City Chiefs and the San Francisco 49ers’ big night, here are five trends we’re watching.
Article
| Jan 30, 2024
Lunar New Year is approaching, providing another opportunity for brands to deliver culturally relevant campaigns. Successful brands can forge meaningful connections with diverse audiences, such as the AAPI community, communicate values of inclusion, and engage consumers in new markets. Unsuccessful brands risk losing equity, loyalty, and, ultimately, sales.
Article
| Jan 29, 2024
First-party data: This pillar addresses the quality of first-party intent and shopper data that brands can leverage for insights and data-driven marketing tactics. Specific attributes include first-party consumer insights data and in-store/omnichannel purchase data.
Report
| Sep 12, 2023
Nearly 4 in 5 people in the US own a smartphone, per our March 2023 forecast. US adults check their phones an average of 114 times each day, and usually do so within the first 10 minutes of waking, per a Reviews.org study.
Article
| Jan 23, 2024
Chart
| Feb 21, 2024
Source: Splash
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| Feb 21, 2024
Source: Splash
Chart
| Feb 14, 2024
Source: Global DMC Partners
Chart
| Feb 14, 2024
Source: Jungle Scout
To protect their bottom lines, issuers and networks will rethink everything—from their target audiences and rewards strategies to marketing tactics and ad budgets. Marketers Refocus Strategies as Gen Z Hits Adulthood. Gen Zers are ready to spend. The majority will be adults in 2023, meaning increased spending power.
Report
| Mar 10, 2023
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| Jun 5, 2023
Source: Winterberry Group
Apple’s disruption of the mobile app install market should compel retailers to try different marketing tactics to drive adoption. Experiment with TikTok marketing to ride the social commerce trend. TikTok is the primary reason we expect social commerce to grow by 29.8% this year.
Report
| Feb 28, 2023
Marketing tactics’ role in BNPL use: BNPL promotion is widespread—64% of all consumers have been offered a BNPL plan. Female and younger respondents are more likely to be offered BNPL, as were higher-income households. But those with credit scores below 620 and those who had a credit application rejected or were delinquent on a loan in the past year are also more likely to have been offered BNPL.
Article
| Oct 2, 2023
Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers’ and retailers’ go-to-market strategies.
Report
| Aug 11, 2023
Chart
| Apr 26, 2023
Source: Nielsen
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| Mar 29, 2022
Source: Oracle; Ascend2
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| Mar 29, 2022
Source: Oracle; Ascend2
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| Dec 14, 2021
Source: Ascend2; Wpromote