Forecasts
| Jan 24, 2024
Source: EMARKETER Forecast
Forecasts
| Jan 24, 2024
Source: EMARKETER Forecast
Forecasts
| Jan 24, 2024
Source: EMARKETER Forecast
Forecasts
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
And from an AI perspective, I think as they become more sophisticated in terms of personalized product recommendations and personalized loyalty offers, things like that, I think that's really going to boost impulse buying and mCommerce spend. Yory Wurmser:. Yeah, and AI also has a couple other ways it might influence mCommerce. One is through just chat.
Audio
| Feb 7, 2024
Forecasts
| Oct 31, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 31, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 31, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 8, 2023
Source: Insider Intelligence | eMarketer
Mobile is driving ecommerce sales growth, with 43.2% of the $1.137 trillion in US ecommerce sales we project for this year. As mcommerce sales rise, retailers are innovating to get a piece of the $491.14 billion pie. Mobile commerce will be especially vital this holiday season. Some 79% of US online shoppers shopped via mobile during the Cyber Five last year, according to Bizrate Insights data cited in a Forrester report.
Article
| Sep 26, 2023
Chart
| Oct 17, 2023
Source: Insider Intelligence
Mcommerce will account for almost half (49.8%) of US ecommerce sales by 2027, according to our forecast.
Article
| Sep 12, 2023
Mcommerce is driving most of the growth in online sales. Of the $96.87 billion extra spent on ecommerce in the US this year, mcommerce will contribute 61.4%. The channel hasn’t escaped the wider slowdown in ecommerce, but sales via mobile devices are still growing at twice the rate of sales via desktop devices.
Article
| Sep 6, 2023
Chart
| Jan 1, 2024
Source: EMARKETER
Forecasts
| Jun 15, 2023
Source: Insider Intelligence | eMarketer
Chart
| Oct 5, 2023
Source: Opinion Box; Mobile Time
Forecasts
| Jun 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Jun 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Jun 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Jun 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Jun 15, 2023
Source: Insider Intelligence | eMarketer
As US mcommerce sales approach nearly half of total US online sales, marketers need to adopt mobile-first strategies that improve both the shopping and checkout experience. For those looking to boost adoption for their mobile shopping apps, banner ads are the best deal, though more interactive ad formats could become popular as retailers gamify their apps.
Article
| Aug 4, 2023
Smartphones will continue to gain ground as digital sales shift away from computers and tablets. In 2027, mcommerce (sales made on smartphones, tablets, and other mobile devices) will near the tipping point of half of ecommerce sales.
Article
| Aug 1, 2023
Share key insights from our forecasts on ecommerce in China, covering mcommerce, social commerce, livestreaming, and the top companies. Highlight the evolution of Chinese ecommerce and opportunities for growth in this mature market. Help retailers prepare for disruption as a new wave of ecommerce players export the trends and innovations developed in China to the rest of the world.
Report
| Nov 28, 2023
Marketers can also court millions of prospects who expect an increasingly wallet-first mobile commerce experience. In 2024, almost two-thirds of US smartphone users will use a mobile wallet app to transact monthly—just as open-loop digital wallets cement their position as everyday commerce enablers. Slowing acquisition growth means credit card marketers must innovate. What’s happening?
Report
| Dec 19, 2023