In 2023, it will trail only the larger regions of Asia-Pacific, Latin America, and the Middle East and Africa in total retail sales growth, per our forecast. In terms of ecommerce growth, it will lag only the latter two. Retail sales growth will stay above pre-pandemic levels.
Report
| Aug 10, 2023
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| Feb 21, 2024
Source: Insider Intelligence | eMarketer
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| Jan 30, 2024
Source: Insider Intelligence | eMarketer
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
Cooking recipes are the most popular form of influencer-created social media content, according to 51% of worldwide social media users, per a February 2024 report from Snap Inc. and IPG Magna.
Article
| Apr 12, 2024
Mastercard, for example, teamed up with i2c to issue mobile wallets across the Middle East and Africa. Using i2c’s configurable single global platform helps Mastercard get these programs up and running quickly. Insider Intelligence and eMarketer research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.
Report
| May 22, 2023
Getting cash back is the leading motivator for opening a new credit card, according to 42% of adults worldwide, per January 2024 data from Kantar.
Article
| Mar 26, 2024
Southeast Asia will trail only the Middle East and Africa in internet user growth. In 2023, internet users in the region will grow by 3.2% YoY—compared with 5.3% in the Middle East and Africa—to reach 385.0 million. By 2027, YoY growth will slow to 1.5% in Southeast Asia, when 414.5 million people will use the internet. Internet user penetration in Southeast Asia lags behind most regions.
Report
| Mar 30, 2023
Forecasts
| Oct 18, 2023
Source: Insider Intelligence | eMarketer
Chart
| Feb 22, 2024
Source: IPG Mediabrands; Snap Inc.
Chart
| Feb 22, 2024
Source: IPG Mediabrands; Snap Inc.
Forecasts
| Sep 20, 2023
Source: Insider Intelligence | eMarketer
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
Super Bowl ads revealed DEI challenges: major brands lack depth in diversity representation.
Article
| Feb 12, 2024
Taylor Swift is the latest victim of AI deepfakes: Faked explicit images of the star went viral online, prompting regulators to condemn AI.
Article
| Jan 29, 2024
Forecasts
| Aug 24, 2023
Source: Insider Intelligence | eMarketer
Google's ad network oversight exposed: Inappropriate and illegal site placements challenge industry standards.
Article
| Nov 30, 2023
On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.
Audio
| Feb 26, 2024
It’ll be the world’s second-fastest-growing region for ecommerce this year—trailing the Middle East and Africa by just 1.7 percentage points. It’s also one of only two regions that will undergo double-digit gains in ecommerce growth every year through 2027. In 2026, Latin America will once again become the world’s fastest-growing ecommerce market.
Report
| Jul 26, 2023