The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?
Report
| May 19, 2023
Forecasts
| Apr 10, 2023
Source: Insider Intelligence | eMarketer
On today's podcast episode, we discuss how much audiobooks can move the needle for Spotify, how engaging its app is versus Netflix and TikTok, and how much of its podcast success is tied to Joe Rogan. "In Other News," we talk about how badly AI can hurt your company's customer service and why Google has called for a ban on personalized ads for minors. Tune in to the discussion with our analyst Daniel Konstantinovic.
Audio
| Nov 7, 2023
After TikTok CEO Shou Zi Chew’s grilling in the US Congress, the app is facing more scrutiny around the world. Marketers in many countries need to be prepared in case lawmakers follow in the US’s footsteps.
Report
| Apr 12, 2023
Forecasts
| Apr 10, 2023
Source: Insider Intelligence | eMarketer
Chart
| Nov 28, 2023
Source: Office of Communications (Ofcom) - UK; Ipsos
Chart
| Nov 28, 2023
Source: Office of Communications (Ofcom) - UK; Ipsos
Chart
| Nov 27, 2023
Source: Insider Intelligence | eMarketer
Chart
| Nov 27, 2023
Source: Insider Intelligence | eMarketer
Amazon is on track for its first-ever $100 billion holiday season, boosted by its unbeatable delivery speeds, while click and collect gives Walmart an omnichannel edge, and Temu draws in price-conscious consumers. Plus, TikTok and mobile apps help retailers connect with consumers and stand out among the competition.
Article
| Oct 31, 2023
On today's podcast episode, we discuss what social networks can't stop getting wrong, whether Amazon can make its app fun, if enough people care about voice assistants, whether Uber's "Return a Package" feature will take off, how AI may change entrepreneurship, which music format has made the most money for the music industry in the past 50 years, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.
Audio
| Oct 27, 2023
The targeted discounts may further any of the bank’s super-app ambitions, which could eventually allow customers to access services outside of financial services on a single platform. Driving more customers to the same place will expose them to targeted ads—adding even more value for its media solutions customers.
Article
| Apr 5, 2024
He points out that Disney's app will now be able to stand out from the crowd, getting away from all the other blue apps on your CTV or phone, Facebook, Venmo, LinkedIn, Zoom, the App Store, Waze, Shazam, Chase Bank, et cetera. Paul Verna:. That's interesting.
Audio
| Apr 18, 2024
Article
| Oct 20, 2023
TelevisaUnivision wants vertical video ads on TVs: A new ad format lets brands reuse social ads on the big screen.
Article
| Apr 11, 2024
Chart
| Nov 20, 2023
Source: Advertiser Perceptions; InMobi
Chart
| Nov 20, 2023
Source: Advertiser Perceptions; InMobi
TikTok’s future in the US is at an inflection point. Marketers who rely on the app must be prepared to pivot quickly if there is a significant change in the way the platform operates.
Report
| Mar 20, 2023
Just a third of adults in Canada will use mobile peer-to-peer (P2P) payments this year, and adoption will barely grow through 2027. Mobile banking apps and digital wallets must rethink their strategies to capture P2P users—making the most of a population that doesn’t yet have strong P2P brand loyalty.
Article
| Oct 23, 2023
Chart
| Nov 17, 2023
Source: AARP
TikTok wants to court sports advertisers: The app recently held sessions to teach advertisers how to build effective campaigns around major sports events.
Article
| Oct 20, 2023
An ad for an app may include the word “download” so users understand the instruction. The CTA can appear more than once, but it should definitely be a visual anchor at the end. 3. Don’t limit Shorts ads to short-form creators. YouTube creators tend to be long-form creators, but they can still excel at shorter content.
Article
| Apr 19, 2024
ByteDance's CapCut dives into the business sector: The popular app is introducing AI-driven tools to help content marketers.
Article
| Oct 18, 2023
TikTok is extending its video content to an array of public screens, including those at airports, gas stations, and movie rental machines. The expansion into out-of-home (OOH) advertising marks TikTok’s ambitions to go beyond its roots as a mobile app.
Article
| Oct 18, 2023
Generative AI has ample applications within financial services over a three-year horizon, with payments the most promising sector because of its breadth of potential use cases.
Report
| Mar 9, 2023