Forecasts
| Sep 20, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Sep 20, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Sep 20, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Sep 20, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Aug 24, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Aug 24, 2023
Source: Insider Intelligence | eMarketer
Here's how people in South Korea spend their time and money online, represented in 10 charts.
Report
| Aug 24, 2023
Chart
| Jan 17, 2023
Source: Sandvine
Chart
| Jan 31, 2022
Source: Sandvine
Chart
| Oct 19, 2022
Source: GSMA
Chart
| Oct 19, 2022
Source: GSMA
Chart
| Mar 2, 2022
Source: GSMA
On today's podcast episode, we discuss the ongoing antitrust trial between Google and the Department of Justice, why Google should be looking over its shoulder at Amazon, and what to make of YouTube's most recent performance. "In Other News," we talk about why Google Maps is becoming more like Search and the most important thing going on in affiliate marketing. Tune in to the discussion with our analyst Max Willens.
Audio
| Nov 2, 2023
During the pandemic, short videos—and mobile internet in general—benefited from increased time at home, but we expect growth in time spent with mobile internet in China will continue to slow over the coming years, as regulations limit the amount of time minors can spend on short-video apps like Douyin.
Report
| Dec 15, 2021
Telegram's share of mobile internet traffic increased to 63% in the first two weeks of March from 48% in the first two weeks of February, per Megafon data. WhatsApp's market share has plummeted from 48% to 32% as prosecutors sought to label its parent Meta as an “extremist organization.” It’s not the first time Telegram has grown because of missteps by WhatsApp.
Article
| Mar 23, 2022
That’s true among mobile internet users, too. In Western Europe, nearly 39% of mobile internet users will use Snapchat regularly in 2022; in Central and Eastern Europe, just 16.8% will do so. Snapchat is a particularly good choice for marketers in most of the Nordics, as penetration is higher there than anywhere else in Europe.
Report
| Jan 18, 2022
The accessibility of smartphone technology has helped facilitate mobile internet consumption. Nearly nine in 10 internet users in Southeast Asia will use smartphones this year. Smartphone penetration among internet users in the region will range from a high of 98.8% in Thailand to a low of 81.7% in the Philippines in 2022.
Article
| May 19, 2022
India’s robust mcommerce share reflects the importance of using mobile devices to access the internet in a country where a majority of the population lives in rural areas that often lack the infrastructure for reliable broadband. eMarketer estimates more than 95% of internet users in India will use mobile internet at least once per month this year. More digital buyers are fueling demand.
Article
| Feb 24, 2022
Smartphones and mobile internet access are now the Swiss Army knives of Gen Z. This generation turns first to its mobile devices to seek information, find community, make purchases, play games, and stream entertainment. Gen Zers expect a constant stream of information, entertainment, and communication just a tap away, and that’s changed how they consume media.
Report
| Nov 15, 2021
The Malaysian government, in partnership with local telecoms, rolled out a subsidy program in 2021 that offered affordable smartphones and data bundles to the bottom 40% income groups, likely spurring smartphone sales and the adoption of mobile internet.
Report
| May 9, 2022
The other 20 minutes is going to mobile internet time. What about tablets, Yory? Do Americans still use tablets? Yory Wormser:. They still do use tablets. So like every other device, there was a little bump during the pandemic where we used tablets more often. And that went against the longer term trend where we were spending a little bit less time each year on tablets.
Audio
| Jul 3, 2023
Even as tech companies pour money into the metaverse, space-based connectivity, and more sophisticated virtual assistants, they’ll face more pressure.
Report
| Dec 1, 2021
For context, the Clover deal brings mobile internet to portable terminals, while the Mastercard partnership facilitates 5G use at scale. Value-Added Offerings. Supplemental nonpayment offerings, such as business management, inventory services, or employee support, are what define ecosystems. SMBs’ digital transformation stretches beyond payments, says Adyen’s Dammeir.
Report
| Apr 6, 2022
Mobile advertising includes ad spending on mobile phones, tablets, and mobile internet-connected devices. Open exchange includes public RTB auctions open to all buyers and sellers; also called an “open auction” or “open marketplace.”.
Report
| Feb 15, 2022
You had e-commerce and mobile internet adoption taking place at the same time, and it was really enabled by these platforms, namely Alibaba and Tencent that created ecosystems, the super apps with payments, mobile payments. And remember in China, credit and debit card adoption or penetration was very low at this time and still continues to be.
Audio
| Mar 21, 2023