On today's episode, we discuss some secret exclusive 2022 predictions, a new form of conversational commerce, copying Clubhouse, why Big Tech shareholders want answers, what a digital butler in your car could help you with, how the shift to hybrid work affected women, the best methods for sticking to your New Year's resolutions, and more. Tune in to the discussion with eMarketer principal analyst Paul Verna, analyst Blake Droesch, senior forecasting analyst Peter Vahle, vice president of research Jennifer Pearson, associate producer of podcasts Victoria Grace, and vice president at Insider Intelligence Marissa Coslov.
Audio
| Jan 7, 2022
The reason they're really important is a lot of the way we deal with images right now and text is kind of one after the other. The program interprets it, takes the language, sends it to an image generator, and then image generator would send it back something an image or send it back to the text generator to create text. When you start merging it all together, it just creates new use cases.
Audio
| Jan 25, 2024
Note: Digital ads include banner ads and other (static display and ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO), sponsorships, lead generation (referrals);
Article
| Dec 19, 2023
Gen Xers also commonly communicate with providers via messaging-based engagement methods, including email, apps, portals, and texting. They’re more into digital health services than products. Other than millennials, Gen Xers have the highest rate of telehealth use.
Report
| Oct 12, 2023
On today's episode, we discuss what the biggest impact of generative artificial intelligence (AI) will be, whether time spent with ad-supported media is falling, why Lululemon is looking to sell its connected fitness company Mirror, the battle between SMS and email, what makes a shopping experience convenient, which country could see its population cut in half; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, and analysts Blake Droesch and Paul Verna.
Audio
| May 4, 2023
Text-based apps are poised to take more social time. X, formerly known as Twitter, is struggling to stay relevant, but that doesn’t mean text-based communication is passe. The initial download success of Meta’s Threads app demonstrates that social users are still interested. These formats could take a larger share of time and divert some attention away from video.
Report
| Aug 15, 2023
Mobile’s share of ecommerce keeps growing: But ease of use and checkout speed remain barriers to sales, which could be a problem for Walmart’s Text to Shop feature.
Article
| Jan 30, 2023
Last week, Shutterstock announced a partnership with OpenAI, integrating the DALL-E 2 text-to-image AI generator into its platform.
Article
| Nov 1, 2022
7 observations from Black Friday & Cyber Monday 2021: Buy Now Pay Later, SMS Marketing, BOPIS are highlights in an uneven holiday season.
Article
| Dec 7, 2021
Apple’s just-released iOS 16 allows users to customize lock screens, control notifications further, and (at long last) edit text messages within 15 minutes. You know what else is changing at Apple? Its advertising strategy.
Article
| Sep 14, 2022
On today's episode, we discuss the US public's everyday awareness of AI, whether generative AI is more than just a hyper-advanced predictive text tool, and whether AI search might actually be a disaster. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser.
Audio
| Mar 3, 2023
Consumers overwhelmingly prefer text-based information to video. Video has long been touted as one of—if not the most—important asset types to engage consumers with on the path to purchase due to Latin America’s heavily penetrated digital video market.
Report
| Dec 4, 2023
Voice, video, and text chat app Discord enables brands and creators to tap into their most engaged customers. Though it represents just a fraction of clothing brand Cider’s 5 million followers on Instagram, the brand has found that its 15,000 fans on Discord are incredibly valuable when it comes to giving feedback and opinions on its clothing collections, per Marketing Brew.
Article
| Jan 30, 2024
Shutterstock flip-flops on text-to-image tech: The stock image company has changed its mind about AI art, integrating DALL-E 2 into its platform. The outcome is uncertain as copyright challenges loom.
Article
| Oct 27, 2022
Inputting text is difficult for certain languages (particularly in China and India), making voice assistants especially handy. TV viewership is lowest in this region. This applies to daily time spent and the reach of all forms of TV, including live TV, streaming, and recorded TV. Ownership of certain devices is low in the region comparatively.
Report
| Oct 30, 2023
After months of speculation, Meta launched its “text-based conversation app” on July 5. Just five days later, Meta reported that Threads had amassed 100 million users, making it the fastest-growing app in history. The most important findings:. Usage, not accounts, is what matters.
Report
| Jul 17, 2023
This might be a result of timing: WhatsApp came into prominence when mobile web-based chatting was just emerging and text messaging was limited or expensive. This time frame also coincided with millennials’ peak travel years, making it easier—and free!—to stay connected. YouTube, Facebook, and Instagram are the top digital platforms for millennial internet users.
Report
| Dec 11, 2023
Younger Gen Zers grew up on social video, but older Gen Zers are still drawn to text-based and conversational social platforms, in addition to platforms offering social video. Key Takeaway: Don’t think of Gen Z as a monolithic audience. Teens are more concentrated in a few favorite destinations, making it easier to catch their attention. Young adults use multiple platforms and are harder to pin down.
Report
| Sep 25, 2023
Email and SMS marketing proving pivotal during Black Friday to Cyber Monday sales period. Methodology: Data is from the October 2023 Deloitte, "2023 Holiday Retail Survey." 4,318 US internet users ages 18+ were surveyed online during August 30-September 8, 2023.
Article
| Dec 4, 2023
GenAI can produce a wide variety of content, such as text, code, images, videos, and audio. Large language model (LLM): A type of AI algorithm that uses deep learning techniques and massively large data sets to understand, summarize, generate, and predict new content. LLMs are a type of GenAI that is specifically trained to help generate text-based content.
Report
| Jun 5, 2023
Mobile messaging is ahead of mobile social networks in Asia-Pacific and Western Europe. Mobile messaging penetration among internet users is highest in these two regions (81.2% in Asia-Pacific and 78.5% in Western Europe).
Report
| Jun 27, 2023
Most millennials prefer text-based communications, and 52% have communicated with their FIs over social media. FIs could use these channels to offer financial advice to millennials as well as an opportunity to speak with banking professionals about their goals.
Article
| Dec 18, 2023
Text and image ads dominate on Google, but on social platforms like TikTok, Instagram, and Pinterest, video ads can appear in search results. Advertisers can reuse ads they’re running in other places on the social platforms. Try takeovers.
Report
| Jun 14, 2023
That will likely shift in 2024 as Google and others roll out broadly conversational search interfaces based on sophisticated multimodal models that can process voice, images, and other inputs in addition to text. New models will supercharge existing trends. Visual search already is significant.
Report
| Nov 30, 2023
Chart
| Jul 24, 2023
Source: Omnisend