Cinema ad outlays are expected to increase by 6.4%.
Article
| Dec 12, 2023
This disconnect speaks to the challenges facing OOH in an era when fewer people work at the office, cinema is down, and retailers fight to regain in-store traffic. Digital opportunities are emerging for brands within OOH advertising.
Report
| Aug 3, 2023
This strategy follows Amazon's advertising business generating $12.1 billion in the last quarter—representing 8.5% of its total revenues—and capitalizes on Prime Video's content investments, including movies and NFL games. Bundling is becoming a popular tactic.
Article
| Jan 4, 2024
Partnering with creators or incorporating creator content into show and movie libraries could help struggling video and TV providers appeal to younger viewers—and proactively stave off competition from creators. Insider Intelligence | eMarketer research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.
Report
| Sep 1, 2023
US spending on movies and live performances grew 31% YoY through September 2023, per Mastercard. This can be attributed to the popularity of Taylor Swift’s and Beyonce’s tours, as well as the “Barbenheimer” phenomenon. Mastercard expects this spending trend will continue into 2024 as economic indicators hold up better than expected and consumers continue to seek out must-see experiences.
Article
| Dec 18, 2023
The Barbenheimer meme wasn’t just the fact that two big movies were released at the same time. It was unique creative content that juxtaposed the two releases. “The ‘meme’ part is the reworking of the asset, giving the asset new meaning.
Article
| Jan 9, 2024
YouTube’s free platform houses hundreds of classic Latin American movies and shows, along with content on more niche interests. And Netflix has entrenched itself as a household necessity, with one of the most diverse libraries among major subscription video-on-demand platforms. These platforms are the best deal for many Hispanic households.
Report
| Mar 19, 2024
Its latest partnership with DreamWorks brings to life the “Trolls Band Together” movie release with video games, karaoke, and jungle gyms in Camp’s flagship New York City location. By investing in the in-store experience and integrating elements of entertainment, retailers can differentiate themselves from Amazon, build the brand, and open new income streams.
Article
| Jan 2, 2024
Main character energy: Main character energy means someone that is so interesting or attractive that in a movie or story they would be the main character. This term can also be used to refer to someone who is narcissistic or thinks of themself as a main character.
Article
| Jan 4, 2024
This aligns with Gen X’s typical utilitarian approach to digitization—adopting digital platforms that make a task faster and easier: YouTube is a visual encyclopedia and source of entertainment, Facebook makes it easier to communicate with family, and Netflix cuts out the physical act (and limitation) of renting a movie. More Gen Xers shop online than Gen Zers.
Report
| Dec 11, 2023
This was a movie that told us the perils of virtual reality. It was based loosely on a Stephen King novel. Anyway, the CGI used in that movie only accounted for eight minutes of screen time, and it cost half a million dollars. At the time, that was quite a lot of money, certainly for such a small amount of footage.
Audio
| Feb 23, 2024
Chart
| Jul 13, 2023
Source: S&P Global Market Intelligence
The spot also features cameos from other cast members including Rajiv Surendra, who played Kevin Gnapoor in the original movie, and Daniel Franzese, who played Damian, as well as Missy Elliott, whose song “Pass That Dutch” was featured in the film.
Article
| Nov 22, 2023
.); digital download sales (movies, music, content, etc.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of the fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.
Report
| Feb 27, 2024
Many users in this age group watch movies and TV shows on TikTok, signaling that they view the app as an entertainment hub. TikTok is also trying to get more users to watch long-form video on the app. To view time spent on Instagram by user age, click here. To view time spent on TikTok by user age, click here. To view time spent watching TV by viewer age, click here.
Report
| Mar 29, 2024
WBD, Fox, Disney team up to shake up sports streaming: The companies will launch a Hulu-like streaming venture with access to each network’s linear sports content.
Article
| Feb 8, 2024
Netflix’s advertising strategy is evolving as streaming services raise subscription prices to sway users to ad-supported tiers.
Report
| Sep 26, 2023
The writer's strike is what we're revisiting, talking about movie ticket sales. So I kind of hinted at this, but I didn't give you an exact number. How much had movie ticket sales in North America recovered in 2022 compared to 2019? So as a percentage, 2019 was a certain percentage, let's say 100%. How much had movie ticket sales in 2022 recovered according to Box Office Mojo? Carina Perkins:.
Audio
| Nov 30, 2023
Last year, Walmart unveiled a major holiday ad campaign entitled “Case of the Mondays”—a parody reboot of the cult classic movie "Office Space." The campaign was aimed at making a bigger play for Cyber Monday, a day traditionally dominated by Amazon.
Report
| Oct 17, 2023
Chart
| Mar 14, 2022
Source: Motion Picture Association (MPA)
Chart
| Sep 6, 2022
Source: CivicScience
Chart
| Mar 15, 2022
Source: Hub Research
Chart
| Mar 15, 2022
Source: Hub Research
The move built buzz for both the “Barbie” movie and the booking platform. Why it works: It was a Barbie girl summer. The list of Barbie collaborations from this summer is long. Everyone from Gap Inc. to Revlon to Build-A-Bear to Xbox found a retail partnership with Mattel’s famous doll. Even Crocs had a collab.
Article
| Nov 30, 2023
Video ads are perhaps more necessary for promoting movies, selling cars, or enticing travel than they are for marketing the average CPG product, but the industry is still growing its video ad spending more quickly than anything else. By 2025, a third of industry spending will be going to video. Among devices, CPG favors mobile more than most other industries do.
Report
| Sep 27, 2023