The news: YouTube has hit 100 million subscribers across YouTube Premium and YouTube Music, the company announced last week. Launched in 2015, a standard subscription to YouTube Premium includes access to both ad-free YouTube viewing and YouTube Music for $13.99 monthly.
Article
| Feb 5, 2024
Music streaming and crackdowns on ad blocking drive users to YouTube’s other primary subscription service. We project that YouTube Premium’s subscription revenues will exceed $3 billion in 2024, putting it just ahead of Paramount+’s subscription revenues. This includes revenues from YouTube’s music service, which competes with Spotify and Apple Music.
Report
| Feb 22, 2024
The news: Amazon is set to make its upfront week debut on May 14, presenting its extensive streaming portfolio, including Prime Video, Prime Video Sports, Twitch, Amazon Freevee, and Amazon Music, to ad buyers.
Article
| Feb 26, 2024
And I think Carina's point about music videos and needing people to actually watch this on the screen instead of listen to the audio that accompanies it is a perfect encapsulation of why music videos have been sort of overvalued and misunderstood.
Audio
| Apr 5, 2024
Pacsun, Pinterest lean into music festival culture to appeal to Gen Z consumers. Gen Zers fixate on wealth because of social media, but need banks’ help to know where they stand. Gen Z excels at social media marketing. How do brands keep up?
Article
| Mar 27, 2024
Mexican regional music is the top format for ages 18 and older, likely driven by the 32% of Hispanic consumers who are immigrants (down from 37% in 2010). The second-most-popular genre among the population overall is Spanish contemporary/Spanish hot adult contemporary, whereas contemporary pop is currently No. 2 among those ages 18 to 34.
Report
| Mar 19, 2024
This includes Amazon’s original marquee category, books, music, and video, where it is closing in on 100% of US ecommerce sales. Amazon’s category gains show that Temu and Shein have yet to significantly affect its business.
Report
| Apr 4, 2024
Other competitors are launching similar AI tools: TikTok has tested AI-generated music features; X offers access to an AI named Grok; and Snapchat has highlighted its ChatGPT-powered chatbot (which is partially locked behind a Snapchat+ subscription). Our take: Meta will need to prove throughout the year that AI can be a significant driver of user and revenue growth in order to meet investor demands.
Article
| Apr 25, 2024
Shein is also partnering with the Stagecoach music festival for the third year in a row, launching a Western-inspired clothing line and hosting a Shein Saloon at the event. In addition to offering experiences like karaoke and a bar and lounge, Shein will be gifting fashion accessories to visitors. Michaels gets physical with its online marketplace.
Article
| Apr 22, 2024
Walmart Plus also competes with Amazon Prime, which includes everything from fast, free shipping to video and music streaming services to photo storage, to discounts at Whole Foods. “And so while Walmart Plus offers some bells and whistles in addition to free delivery, I think there's a lot of room for it to expand the breadth of perks to entice people to sign up and to stay enrolled,” he said.
Article
| Mar 21, 2024
The news: TikTok is evolving beyond entertainment, with consumers using it as a search engine for information, recipes, music, and more, per an Adobe study. Nearly 10% of Gen Z users now prefer TikTok over established search engines like Google when looking for information—suggesting it is gaining trust and usability as a reliable source of information.
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| Jan 17, 2024
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| Oct 14, 2022
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| Oct 25, 2022
Adam Clark Estes of Vox, in his piece, he references P2P file sharing site Napster, which made it easy to download music for free before the days of Spotify and Apple Music. Record companies were quick to say, "Not so fast," and in 2001, a federal court ruled that Napster was liable for copyright infringement.
Audio
| Mar 18, 2024
Arnold Schwarzenegger's self-parody in a State Farm ad and Beyoncé's Verizon commercial, which cleverly teased new music, exemplified how stars can bring a mix of humor and surprise to the advertising table. Jennifer Aniston's appearance in an Uber Eats ad underscored the trend of leveraging star power to create memorable moments that resonate with audiences beyond the game.
Article
| Feb 13, 2024
Other prominent instances include former presidential candidate Ron DeSantis using deepfaked images of Donald Trump together with Anthony Fauci in campaign ads, a viral “deepfaked” song mimicking the artist Drake, and a lawsuit from Universal Music Group and others against Anthropic for allegedly stealing copyrighted lyrics.
Article
| Jan 29, 2024
The Coke Studio campaign directs consumers to digital experiences through QR codes that have generated more than 1.2 billion YouTube views and 100 million music streams in 2023. Quincey said the campaign was very effective on Gen Z. 3. The Kraft Heinz Co. mixes up products for dollar, club stores.
Article
| Mar 26, 2024
Amazon’s expanded agreements with Universal Music Group chip away at long-standing tensions: Creators on Twitch have grown increasingly frustrated with harsh music rebroadcasting rules.
Article
| Jan 28, 2022
On today's episode, we discuss how social media engagement is changing, whether TikTok is the new Google for young people, if the "deinfluencing" trend is here to stay, whether YouTube Music can compete with Spotify and Apple Music, what the road to electric vehicles looks like, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.
Audio
| Mar 9, 2023
More than 80% of US music industry revenues came from streaming in 2021. Physical formats, like CDs and vinyl records, accounted for 11%, while the rest of the revenues stemmed from digital downloads and synchronization deals with music licensees.
Article
| Apr 21, 2022
Amazon will account for 38.2% of all US ecommerce sales this year, per our estimates. In addition to dominating the books, music, and video category, Amazon will capture 50.3% of computer and consumer electronics ecommerce sales and 47.0% of office equipment and supplies ecommerce sales in the US.
Article
| Dec 15, 2022
The ad featured animated characters using the app over upbeat music, breaking the mold from other star-studded, high-production placements. What’s interesting:. Temu was the second-most mentioned Super Bowl commercial after Verizon, garnering 40,448 mentions and 420,714 engagements, according to Sprout Social, as cited by Fact Company.
Article
| Mar 1, 2024
, mail-order sales, etc.); digital download sales (movies, music, content, etc.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.).
Report
| Feb 27, 2024
A quarter of US adults recently cut their spending on video streaming subscriptions due to inflation, per a Morning Consult survey. Slightly less cut back on music streaming subscriptions (24%) and cable or satellite TV (23%). Across all entertainment categories studied, more adults either didn’t pull back or didn’t pay for the product or service in the first place.
Article
| May 24, 2023
What’s next for TikTok? The social video behemoth could be expanding into music streaming services to challenge Spotify and Apple Music. We look at other tech segments ripe for a TikTok takeover.
Article
| Aug 4, 2022