Our forecast data reveals a mismatch between marketers who have been quick to transition to digital platforms, and consumers who are still spending time on traditional media like TV, newspapers, and radio. This year, 74.6% of all US ad spending will go toward digital media, while US adults will only spend 62.1% of their daily media time with digital, according to our forecast.
Article
| Sep 15, 2023
From Goop and the New York Times to TikTok creators, everyone is putting out a gift guide this year, trying to get a piece of this year’s holiday sales pie, which we forecast to reach $1.31 trillion in the US.
Article
| Dec 5, 2023
Belgium saw the region’s biggest drops in magazine and newspaper reading. Those categories fell by an average of 7 percentage points in 2023 and are now both below 50% usage among internet users surveyed. The country is second in Western Europe (slightly behind the Netherlands) in time spent with broadcast radio.
Report
| Oct 30, 2023
So, that was newspapers. Ethan arguing platforms are like private shopping centers, not newspapers. Private shopping centers open to the public, but required to let visitors say what they want. Make the case. Ethan Cramer-Flood:.
Audio
| Mar 8, 2024
Streitfeld notes that the advice columns, movie reviews, recipes, stock data, weather report, just about everything else in newspapers moved easily online except the news itself. Now he says there are signs that the whole concept of news is fading. Asked where they get their local news, nearly as many respondents to a Gallup poll said social media as mentioned newspapers and magazines.
Audio
| Mar 22, 2024
More than half of internet users in Canada ages 16 and older polled by Leger ranked traditional media sources like print newspapers and live radio as more trustworthy than social media. Brands are turning to influencers to overcome this trust problem. Internet users in Canada were more skeptical about information found on social media than those in America.
Report
| Mar 12, 2024
They lead Latin America in radio listening, newspaper and magazine reading, and live TV viewing. They also lead in feature phone ownership. Like Chile, Colombia is No. 2 in time spent across activities that span traditional and digital media. These are PC/laptop/tablet, mobile, broadcast radio, and print press.
Report
| Oct 30, 2023
On today's episode, we discuss the biggest problem with media, how TikTok is taking on TV, how the newspaper business is getting on, the significance of the iPhone's 15th birthday, why you may buy your next car online, an unpopular opinion about Gen Zers and formal wear, the bestselling video game console of all time, and more. Tune in to the discussion with our analysts Dave Frankland and Evelyn Mitchell and director of reports editing Rahul Chadha.
Audio
| Jul 8, 2022
The region is home to five of the top 10 newspapers in the world measured by daily print circulation. Media Adoption: How Asia-Pacific Compares. Asia-Pacific is the top region for usage of voice assistants. Some 36.0% of internet users said they used this tech in H1 2023. That’s well ahead of No. 2 North America, at 31.8%.
Report
| Oct 30, 2023
Article
| Apr 8, 2024
Customer stories reveal why credit unions and community banks are outpacing their larger counterparts in key growth areas.
Article
| Mar 8, 2024
TV networks and streaming services are becoming more selective about producing new content. As a result, reruns of licensed shows and streamed live sports will become more important to marketers.
Report
| Mar 11, 2024
Following “voluminous” feedback from banks, regulators will reconsider their controversial proposal.
Article
| Mar 11, 2024
Gannett, which owns a ton of local newspapers, which has just shrunk really significantly year, after year, after year and is really struggling. Another one is G/O Media, this is a company that bought up what was formerly Gawker and a number of their sister websites. There is news that they are selling off a couple of their websites. I think it is The AV Club and The Takeout to two buyers.
Audio
| Apr 1, 2024
Includes print media (newspapers, magazines, and classifieds). Also includes establishments primarily engaged in publishing. Retail: Includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.
Report
| Sep 5, 2023
Netflix’s advertising strategy is evolving as streaming services raise subscription prices to sway users to ad-supported tiers.
Report
| Sep 26, 2023
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| Mar 25, 2024
Source: EMARKETER Forecast
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| Mar 25, 2024
Source: EMARKETER Forecast
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| Mar 25, 2024
Source: EMARKETER Forecast
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| Mar 25, 2024
Source: EMARKETER Forecast
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| Mar 25, 2024
Source: EMARKETER Forecast
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| Mar 25, 2024
Source: EMARKETER Forecast
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| Mar 25, 2024
Source: EMARKETER Forecast
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| Mar 25, 2024
Source: EMARKETER Forecast
Traditional ad spending includes directories, magazines, newspapers, out-of-home, radio, and TV.
Report
| Aug 30, 2023