Key Stat: Over 70% of US digital retailers believe AI-driven personalization and genAI will affect their business in 2024, according to a December 2023 survey by Bolt—making hyper-personalization as important as omnichannel. Executive Summary. Hyper-personalization tops the retail agenda in 2024.
Report
| Mar 4, 2024
For a more omnichannel experience, Target can extend its online wellness hub to its mobile app, appealing to shoppers who prefer to browse on mobile or via mobile apps while shopping in-store. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Jan 29, 2024
Omnichannel success is about harnessing the best of both worlds. The lines between the digital and physical worlds have blurred as consumers shift fluidly between shopping in-store and online. 27% of consumers say they’ll increase the amount of online grocery shopping they do in 2024, while 9% say they’re planning to do less, per 84.51˚.
Article
| Jan 23, 2024
John Lewis is a pioneer in omnichannel retailing. Its online proposition, which includes click and collect via Waitrose stores, helped it overtake high street rival Marks & Spencer back in 2014. It has continued investing in digital since—and had the second-highest growth in online sales among our key retailers at the height of the pandemic.
Report
| Dec 21, 2023
In this video, Skai’s™ Margo Kahnrose, who, as CMO, leads global marketing for the company, shares why closed, opt-in ecosystems provide high return on ad spend and high engagement. Kahnrose, who has over 15 years of experience in marketing, branding, communications, and lead generation across various enterprise and consumer goods industries, also explains why omnichannel capability, media neutrality, and an efficient, real-time approach to measurement are a must when looking for an advertising technology partner.
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| Sep 8, 2022
Article
| Sep 29, 2022
Article
| Feb 3, 2023
Hims & Hers, Carbon Health team up to take on retail and virtual care: The pair is building an ecosystem of virtual care, retail, and in-person healthcare products—we detail what the partnership means for both entities.
Article
| Mar 31, 2022
Integrate social within an omnichannel approach. Capitalize on platforms like Facebook, Instagram, TikTok, and others for product discovery, brand building, and customer engagement. Ensure seamless integration with other touchpoints, from in-store experiences to websites, for consistent branding and enhanced consumer journeys. Invest across platforms.
Report
| Dec 1, 2023
Despite various setbacks in building a successful omnichannel grocery business, Amazon is still investing heavily in Amazon Fresh by revamping its store strategies and further integrating it into its online business. This could make it a much larger player in the long term. CPG brands should keep an eye on Amazon Fresh.
Report
| Sep 15, 2023
Omnichannel retail media ad spend will reach $59.98 billion in 2024, according to our October 2023 forecast. With so much money going toward this channel and an increased need for first-party data, other businesses will want in on the retail media action.
Article
| Jan 16, 2024
To maintain a competitive edge in the face of Amazon’s dominance, ecommerce retailers will need to focus on improving CX via personalization, advanced logistics, and seamless omnichannel experiences. Online marketplaces offer opportunities.
Report
| Jul 24, 2023
We forecast omnichannel retail media ad spend will grow 28.6% this year to reach nearly $60 billion. But this growth could be hindered by the number of hurdles brands face when implementing their retail media strategies. Retailers can create more value for advertisers by offering new and innovative ad formats, sharing more data with them, and providing more activation support.
Article
| Jan 3, 2024
Omnichannel retailers will have the advantage. Online grocery sales are growing, but brick-and-mortar still dominates in both countries. By 2024, we forecast ecommerce will account for 5.4% of total grocery sales in France and 2.7% in Germany.
Report
| Aug 9, 2023
Malls are struggling to stay profitable as consumer behaviors change and shopping moves even more online. While foot traffic and occupancy rates are down, there are some opportunities for growth. By changing up their retail mix and mastering the omnichannel experience, malls can regain relevance among shoppers.
Article
| Apr 19, 2023
And also those people who are listening to their AirPods are likely on their phones, which means there's a lot of potential for omnichannel app retail media, which isn't necessarily bucketed into that in-store ad spend, but does have activations that take place in the store. Sara Marzano:.
Audio
| Apr 3, 2024
Lowe’s teams up with Yahoo to enhance retail media network: The partnership lets advertisers run off-site omnichannel campaigns and improves measurement and attribution.
Article
| Oct 17, 2022
On today's episode, host Sara Lebow tees up a conversation between our analyst Andrew Lipsman and Ram Iyer, worldwide director, digital strategy and ecommerce at Microsoft, about omnichannel and mobile commerce, the consumer path to purchase, the metaverse, and more.
Audio
| Jan 17, 2023
On today's episode, we discuss what omnichannel healthcare should look like, how patients are using social media to find health information, and why physicians don't want to review their patients' wearable data. "In Other News," we talk about what will happen moving forward regarding patient health information being shared for advertising purposes and why Best Buy is teaming up with Atrium Health. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Audio
| Mar 13, 2023
On today's episode, we discuss which brand does the best job of empathizing with digital customers, systemic failings of customer experience (CX), and how to keep the integrity of your CX intact when prices are out of control. "In Other News," we talk about the best retailer mobile app to enable a seamless omnichannel experience and the most important thing to get right when thinking about returns. Tune in to the discussion with our analyst Patty Soltis.
Audio
| Oct 17, 2022
“We used to talk about ‘omnichannel’ and we should just be talking about ‘commerce.’” That’s according to our analyst Suzy Davidkhanian, speaking on our “Behind the Numbers: Reimagining Retail” podcast.
Article
| Jan 6, 2023
Video
| Nov 18, 2021
Marketers wanted AI to expedite learning, enabling more personalized emails and dynamic content based on responses and omnichannel activity. Manage content volume while ensuring relevance. Marketers wanted AI to better map to customer relationship management (CRM) and other tools, making content recommendations and optimizing user journeys across channels.
Report
| Mar 7, 2024
Conversion is growing increasingly omnichannel. Many shoppers are using ecommerce to purchase new items in traditionally offline categories, like food and beverage. But in-store buying has remained popular in mature ecommerce categories, such as clothing. Social commerce shows its strength in several key categories.
Report
| Nov 6, 2023
It’s never been more important for retailers to have an omnichannel approach, aligning both in-person and digital channels to create a seamless journey. 3. Shoppers get a little help from BNPL. The stat: On Cyber Monday, shoppers used buy now, pay later (BNPL) services to pay for $940 million worth of online purchases, the biggest day ever for BNPL, per Adobe Analytics.
Article
| Dec 7, 2023