But it also means some older people—like those kids’ parents—will not have eyes on the same CBS and Paramount+ broadcast. And there will be no way to easily stream the Nickelodeon version, our analyst Ross Benes pointed out. It won’t be featured on Paramount+, and Paramount is shutting down its Nickelodeon app this week.
Article
| Jan 30, 2024
Share2Pay lets teen shoppers send their shopping carts to their parents to check out, reducing cart abandonment.
Article
| Oct 13, 2022
JPMorgan’s digital-only bank plays in a market with strong neobanks and support for open banking. That could spur globally applicable innovation and best practices for its parent.
Article
| Dec 15, 2021
Chart
| Jul 28, 2023
Source: Edison Research
They still primarily depend on their parents: Some 70% of US Gen Z adults (ages 18 to 25) report getting some monetary assistance from parents, guardians, or caregivers to pay for their healthcare, according to a June 2022 study from Able Partners and Springbank Collective.
Report
| Aug 3, 2023
Leveraging over 90% of sales data, Target's innovative use of first-party information through its Circle program and Roundel network is redefining how brands connect with consumers. Explore the transformative power of data in crafting personalized shopping experiences that resonate and drive loyalty.
Article
| Apr 17, 2024
Many Gen Xers also care for a parent, which has forced some to work only part-time and neglect their savings. 60% of this generation say money has a negative fluence on their mental health, and 62% say they do not have sufficient emergency funds set aside.
Article
| Jan 3, 2024
In 2024, brands will experiment with what works and what doesn’t for this generation, both to win over Gen Alpha’s parents’ pocketbooks and to gain future spenders. 3. Performance marketers will integrate attention metrics into ROI. Attention metrics assess whether the consumer noticed and absorbed a brand’s message using factors such as dwell time, scroll speed, cursor location, and completion rates.
Article
| Jan 2, 2024
The focus on DMs aligns with parent Meta’s broader ambitions for messaging, which it’s increasingly prioritizing. While brands can’t directly advertise within Instagram DMs, Meta’s “click-to-message” ads, which users can click to start a conversation with a business, are the company’s fastest-growing ad format.
Article
| Dec 19, 2023
In September 2023, the European Commission designated Amazon, Apple, Meta, Microsoft, Google’s parent Alphabet, and TikTok-owner ByteDance as gatekeepers. Their obligations under the DMA include practices they must start (“dos,” like enabling interoperability with third-party tech) and behaviors they must stop (“don’ts,” like ranking their own services above those of their competitors).
Report
| Mar 5, 2024
I am not a parent, but I definitely grew up going to Claire's and if I had kids, I think that's a place where I would think to take them, especially piercings, things like that, that bring people into the store that we associate with youth. I think that Claire's is staying fun for children, but it's also really staying fun for parents with that nostalgia. So I agree.
Audio
| Jan 24, 2024
Chart
| Jul 12, 2023
Source: Deloitte
The findings: A recent survey of 2,000 millennials revealed that the generation thinks they know more about managing finances than their parents, and that most feel confident in their own ability to manage their finances. That doesn’t stop them from wanting to learn more—and they prefer to turn to experts for that information.
Article
| Dec 18, 2023
Meta's social VR platform, Horizon Worlds, opens to teens: Lawmakers have concerns, but the Facebook parent is adamant on building its metaverse user base.
Article
| Apr 20, 2023
Most are of working age and a large share parents. So using this time wisely and using it for the useful purposes that Pao highlights in the report. Marcus Johnson:. Yeah, they're practical folks, those parents. Let's move to millennials. They're up next, 28 to 43. And you have some research pointing to how millennials are the most digitally advanced financially. How so? Paola Flores-Marquez:.
Audio
| Jan 23, 2024
I guess it could come from a number of people, it could come from them, it could come from their parents, it could come from lawmakers. And there are some decisions to be made by the courts. One of them is 41 states in DC filing lawsuits against Meta claiming the company's apps are addictive and harmful to children. So we'll see how that plays out.
Audio
| Feb 29, 2024
Traffic is up at Aldi and Lidl: With the cost of rent, car insurance, and electricity continuing to rise, consumers are looking to save on groceries.
Article
| Apr 10, 2024
Gen Z parents prioritize connection with others, with 44% reporting that strong relationships with family and friends is what they want out of life. This mentality extends to how they shop and get product recommendations. Gen Z parents are 70% more likely to trust social posts from close family or friends compared to non-parent Gen Z shoppers.
Article
| Nov 6, 2023
As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.
Report
| Mar 15, 2024
This is likely because other factors come into play, including pent-up demand for ads on Disney+ and its high shares of 18- to 24-year-old viewers and parents with young children—two highly coveted demographic groups for advertisers. Impressions also have an inverse relation to CPMs.
Report
| Oct 6, 2023
Chart
| Mar 26, 2024
Source: Deloitte
Chart
| Jun 27, 2023
Source: JLL
I think parents have to purchase it. It's like a little luxury for your child. They're very cool. Sara Lebow:. So we're moving Rent the Runway off the list. Rent the Runway was at number five and we're replacing that with Lego. Arielle, do you accept this move? Arielle Feger:. I do.
Audio
| Apr 24, 2024
Much like TikTok, BeReal offers Gen Zers an opportunity to be themselves, away from the pressure of a perfectly curated Instagram grid (and from their parents). And now that Instagram has released Threads, Gen Zers have another platform to test out—but they’ll be quick to leave if it doesn’t successfully capture their attention. What does all this mean?
Report
| Jul 26, 2023
Chart
| Mar 13, 2024
Source: NielsenIQ