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| Dec 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Dec 1, 2023
Source: Insider Intelligence | eMarketer
E.l.f. Beauty’s “Make up over Makeup” campaign, which launched in May, was a departure from what many think of as creator marketing. The campaign brought creators Chris Olsen, who boasts 12.1 million followers on TikTok, and Ian Paget, who has 2.5 million followers on TikTok, together after their high-profile breakup for a conversation and makeover.
Article
| Oct 23, 2023
We predict health, personal care, and beauty sales will grow by just 2.1%, to £86.96 billion ($102.27 billion) in 2023. That’s the second-highest gain of any category, but it’s still a slowdown from 9% growth last year. Pricing strategies will be crucial.
Report
| Mar 20, 2023
Amazon achieved outsized growth in several areas, including the key health, personal care, and beauty category. Consumers continue to favor digital channels for household goods purchases, which has made health, personal care, and beauty the fastest-growing category in US ecommerce.
Report
| Apr 4, 2024
In 2024, we expect a tepid boost in growth, fueled by sales of household goods in two key categories: health, personal care, and beauty and food and beverage. This deck will:. Share our forecast for US retail ecommerce sales. Reveal a shift in the ecommerce landscape, as household essentials outpace growth of the categories that have historically dominated ecommerce.
Report
| Mar 20, 2024
Explain our predictions for ecommerce sales across four major categories: food and beverage; textiles, clothing, and footwear; household goods; and health, personal care, and beauty. Help brands and retailers capitalize on opportunities for growth.
Report
| Jan 23, 2024
With over 34 million members, Sephora’s Beauty Insider loyalty program is generally regarded as one of the best loyalty programs in the US. To keep customers coming back, Sephora is balancing gamified experiences with the classic rewards that it knows customers like.
Here are five tips from Emmy Brown Berlind, senior vice president and general manager of loyalty at Sephora, on how retailers can level up their loyalty programs and deliver a best-in-class experience.
Article
| Oct 20, 2023
But the business rebounded in 2023, outselling competitors in key product categories like health, personal care, and beauty. In the coming years, Amazon will face an uphill battle to sustain this growth—namely, stronger sales in fast-growing ecommerce categories including food and beverage and auto and parts. The ecommerce giant finished the year on a high note.
Article
| Apr 5, 2024
Gen Z teens cut spending in response to inflation: Shoppers in this cohort are shopping more often at off-price and ecommerce retailers to save money, although the beauty category is as resilient as ever.
Article
| Oct 11, 2023
The potential next move: Over half (56%) of US mobile shoppers most often browse and purchase health, personal care, and beauty products via mobile app, per a June 2023 survey by Integral Ad Science. For a more omnichannel experience, Target can extend its online wellness hub to its mobile app, appealing to shoppers who prefer to browse on mobile or via mobile apps while shopping in-store.
Article
| Jan 29, 2024
Amazon’s two fastest-growing ecommerce categories this year will be health, personal care, and beauty as well as food and beverage.
Report
| Mar 24, 2022
Health, personal care, and beauty and food and beverage categories will see the most growth of US ecommerce sales, with 17.5% and 16.7% YoY growth in 2024, respectively. 3. Advertisers should tap new avenues.
Article
| Jan 8, 2024
Social is far more popular than CTV in clothing, health and personal care, and beauty categories. But there’s certainly an opportunity in FMCG categories, like lower-cost home goods and household supplies. CTV ads are not conducive to impulse purchases, but neither is social media. Less than 4% of US consumers made an immediate purchase after discovering a product through a CTV ad.
Report
| Feb 2, 2024
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| Oct 17, 2023
Source: Intage Group
We forecast health, personal care, and beauty ecommerce sales will grow by an average annual rate of more than 5.9% over the next five years. By the end of 2027, health, personal care, and beauty sales from online channels will reach £2.35 billion ($2.90 billion), per our forecast. But while the category is growing, it still has only a small share of overall UK ecommerce sales.
Report
| Jul 24, 2023
While it’s early days yet, TikTok is finding success in categories like personal care and beauty, which accounted for roughly 85% of TikTok Shop sales in September, per NielsenIQ. The company hoped to generate more than $10 million in daily US shopping volume by the end of the year, although as of August that number stood at roughly $3 million to $4 million, per The Information.
Article
| Dec 19, 2023
Fewer than a third of US shoppers turn to department stores’ websites (31%) or brick-and-mortar locations (24%) when conducting beauty research, according to a May survey conducted by PowerReviews. In contrast, 71% turn to a specialty retailer’s website when researching new products.
Article
| Sep 1, 2023
Some 65% of TikTokers prefer content from brands that feature original sounds, according to 2021 MRC Data. TikTok sounds allow users to attach posts to songs and other audio which can then drive an association between the song and the brand. TikTok already has a Commercial Music Library of royalty-free tracks, but brands can push social campaigns a step further by creating their own viral songs.
Article
| Aug 30, 2023
We expect food and beverage and health, personal care, and beauty to be the fastest-growing ecommerce categories over the next five years. These product categories have already had success with subscription ecommerce, and the two will continue to grow in tandem. Adoption has slowed while consumers have opted for fewer subscriptions.
Report
| May 23, 2023
Small businesses see higher engagement from phone display ads: Our Industry KPI data from Taboola uncovers a way for SMBs to compete with larger marketers.
Article
| Apr 10, 2024
How does social media influence Gen Z’s customer journey?
Report
| Nov 20, 2023
Hyper-personalization has long been an ambition for retailers—and the rise of generative AI means 2024 could be the year implementation accelerates across the industry.
Report
| Mar 4, 2024
A slowdown in sales of consumer electronics (Amazon’s largest category by share of total sales) will be partly offset by a very strong performance from health, personal care, and beauty. Sales in this latter category will grow around 24% YoY both this year and next. And in 2024, Amazon will account for more than a third of all US online sales in the category. To see the full forecast, click here.
Report
| Jul 28, 2023
TikTok’s ecommerce push could be driving down engagement: Users are steering clear of Shop posts as the platform struggles to clean up the marketplace experience.
Article
| Mar 1, 2024