“That data can be interpreted and used to create even more powerful models, and even greater personalization.”. OpenAI’s Sora is an example of generative AI with multimodal output, creating videos out of text which could, further down the road, generate personalized ads.
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| Mar 20, 2024
Unified ID 2.0’s rising popularity: Warner Bros. Discovery and Walmart Connect have adopted UID2, heralding a shift in advertising toward privacy-conscious personalization.
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| Jun 22, 2023
AI was a prevailing theme, with excited chatter at happy hours about leveraging generative AI for personalization, creative, and brand-consumer interactions. There were also debates around the responsible development and deployment of AI technologies by brands. Attendees pondered the potential of AI agents to enable more seamless brand-consumer dialogues.
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| Apr 18, 2024
AI's use in personalization and customer experience is a priority for 58% of marketers, highlighting the trend toward tailoring content and interactions to individual consumer preferences. Over half of marketers (55%) in the study use AI for content ideation, indicating the tech’s value in generating new concepts and strategies. Forty-six percent of respondents believe that AI can enhance creativity.
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| Jan 18, 2024
B2B marketers will leverage data analytics with genAI for hyper-personalization and to gain deeper insights into customer behaviors. The fusion of data analytics and genAI will empower marketers with predictive analytics throughout the customer life cycle, allowing for more accurate forecasting and optimized strategies.
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| Dec 8, 2023
In a January Ascend2 survey, personalization (38%), ad optimization (34%), and customer service chatbots (31%) ranked as the highest use cases for AI. While creative applications are also somewhat common, they’re used less than those for data and other processes—though interest is high.
Article
| Feb 15, 2024
The conversational tool builds on context, behavior, and purchasing data, and integrates image recognition for greater personalization. "This is an online tool right now, but I don't see why it couldn't be used in the store…as a kiosk,” Morris said. 3. Not enough payment options. “You need to be able to give people the option to pay the way they want to pay,” Morris said.
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| Apr 18, 2024
In this video, Sam Ngo, director, product marketing at BlueConic, shares how technology brings personalization to life. Ngo, who is responsible for helping customers realize the potential in their first-party data, also shares examples of how famed beer brand Heineken USA approached its data management and analytics decisions. Ngo, who joined BlueConic after spending years at Forrester Research covering the social intelligence space, shows how marketers can achieve personalization to better give consumers the tailored experiences they expect.
Watch the video above.
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| Aug 2, 2022
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| Nov 7, 2022
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| Jul 20, 2022
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| Jan 12, 2022
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| Dec 30, 2022
Personalization requires a deep understanding of buyers’ pain points, interests, and decision-making processes. GenAI can help marketers tailor content to specific personas, industries, or individual companies. And that’s key to audience engagement. Apply genAI to time-consuming, routine tasks. GenAI can offer great support for mundane tasks.
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| Jan 30, 2024
The same study found that 24% of consumers rank the personalization of an offer as the most crucial factor in receiving one, yet only 44% of consumers who received tailored offers say they were relevant to their needs. “It’s because most retailers have a narrow view of who you are, what you want, and why,” Stambor said. 4. More reasons to shop in-store.
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| Jan 11, 2024
“It’s improved the accuracy of our product listings, resulting in better search and personalization in our marketplace.”. In the short term, thredUP sees potential in generative AI’s ability to improve visual merchandising and create more engaging content for shoppers. Reinhart sees the potential for generative AI not only to supplement manual photography, but replace it.
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| Mar 7, 2024
They’re also displaying cautious optimism regarding AI and its ability to improve personalization, creativity, and consumer insights. Behind the numbers: 87% of agencies expressed at the end of 2023 that they expect their 2024 revenues to be higher, reflecting a strong sense of optimism about future growth.
Article
| Jan 23, 2024
D2C ecommerce is rapidly evolving, driven by digital marketing, AI-enhanced personalization, sustainability, and more. By identifying and leveraging these emerging trends, businesses can effectively adapt to this competitive environment and address the dynamic expectations of consumers today.
Article
| Apr 19, 2023
L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty.
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| Mar 23, 2022
Learn how first- and third-party data segmentation can improve a brand’s strategy, targeting, and personalization efforts. In this video, Jonathan Drost, senior manager, consulting services at Neustar, a TransUnion company, shares how consistency, precision, and measurement can help marketers deploy the right message, on the right channel, and at the right time to engage with target consumers.
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| Jun 28, 2022
The market’s appetite for personalization technology keeps growing: As investors see more brands prioritizing customer engagement, CX platform Insider becomes one of the few female-led SaaS unicorns in the world.
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| Mar 3, 2022
The cloud-based platform will offer personalization, modernization, and speed—but it will face big competition.
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| Nov 4, 2022
President Joe Biden has already set his sights on combating algorithm biases, which are at the root of personalization. Retailers will need to show their work and rely on Big Tech’s updated tools to showcase how their models favor consumers—rather than work against them. Transparency will be paramount across different points in the shopping journey.
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| Dec 14, 2023
Consumers want personalization, but not at the cost of privacy: That leaves brands navigating sweeping changes to digital ads in a tough position.
Article
| Jul 8, 2022
Personalization pays if brands get it right: Consumers want content tailored just for them, but the challenges can be daunting for marketers.
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| Sep 2, 2022
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| Mar 2, 2023