Forecasts
| Mar 31, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
This is in addition to the gross digital sales of the department stores businesses in Argentina, Chile, Colombia, and Peru; home improvement businesses in Argentina, Brazil, Chile, Peru, and Uruguay; supermarket businesses in Chile and Peru; and Linio. Liverpool.
Report
| Nov 16, 2022
Chart
| Nov 9, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau of Canada (IAB Canada); Interactive Advertising Bureau (IAB); Interactive Advertising Bureau México (IAB México); Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau Perú (IAB Perú); Interactive Advertising Bureau Uruguay (IAB Uruguay)
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Chart
| Oct 5, 2023
Source: Insider Intelligence; Mercado Libre; Magazine Luiza; Grupo Casas Bahia (formerly Via); Falabella; Liverpool; Walmart de México y Centroamérica (Walmex); Cencosud; Carrefour Brasil; Raia Drogasil; Ripley; Grupo Éxito; Dafiti
Chart
| Oct 5, 2023
Source: Insider Intelligence; Mercado Libre; Magazine Luiza; Grupo Casas Bahia (formerly Via); Falabella; Liverpool; Walmart de México y Centroamérica (Walmex); Cencosud; Carrefour Brasil; Raia Drogasil; Grupo Éxito; Dafiti
Chart
| Oct 4, 2023
Source: Insider Intelligence; Magazine Luiza; Grupo Casas Bahia (formerly Via); Ripley; Liverpool; Falabella; Raia Drogasil; Cencosud; Grupo Éxito; Carrefour Brasil; Walmart de México y Centroamérica (Walmex)
Display’s share of digital ad spending will be highest in Colombia, at 81.1%, while Peru and Mexico will see shares greater than 70%. This is the result of advertisers’ strong embrace of social media and digital video formats.
Report
| May 18, 2022
Peru will be the only country where traditional media ad spending won’t recover to pre-pandemic levels by the end of our forecast period. Still reliable: Within traditional media, out-of-home and radio advertising remain effective ways to reach consumers. A return to normalcy will fuel a boom in OOH advertising.
Article
| Jun 9, 2023
Peru: In November 2022, the Central Reserve Bank of Peru enacted rules related to card payment processing. In January 2023, MercadoPago Peru was registered as a payment facilitator. The big takeaway: Mercado Pago is on track to become Latin America’s financial super app, initially growing out of the ecommerce platform but gradually coming into its own as a distinct set of products and services.
Article
| May 15, 2023
In countries like Peru, business professionals ranked social media investments as one of their highest priorities over the next two years, tied with web and app development. Introduction. This year built on the momentum of newly formed digital habits by consumers and businesses in Latin America during 2020.
Report
| Dec 16, 2021
Chart
| Aug 29, 2023
Source: Falabella
Among the top 10 countries in social network use, five—Mexico, Peru, Colombia, Brazil, and Argentina—are in the region. In markets like Brazil and Colombia, social platforms account for the lion’s share of the digital ad mix.
Article
| Apr 10, 2023
With the September 2021 launch of TikTok For Business in Argentina, Colombia, Chile, and Peru, marketers in these countries can now use a wide range of digital advertising solutions—including TikTok Marketing Partners and its creator marketplace—to make authentic connections with new audiences.
Article
| Feb 25, 2022
Tribal Credit can use Visa’s payment expertise and technology to improve its business cards and reach new customers in Latin America: The fintech said it will focus on Chile, Colombia, and Peru before looking to the wider region. The improvements could help make Tribal Credit’s cards and other payment solutions more attractive to customers, helping it gain more business in the region.
Article
| Mar 3, 2022
With the September launch of TikTok For Business in Argentina, Colombia, Chile, and Peru, marketers in these countries can now use a wide range of digital advertising solutions—including TikTok Marketing Partners and its creator marketplace—to make authentic connections with new audiences. Brands Can Bet on Augmented Reality to Reach Consumers on Snapchat.
Report
| Jan 18, 2022
Chart
| Aug 17, 2023
Source: Cencosud
This suggests myriad growth opportunities in markets such as Chile, Colombia, Peru, and Central America. Brazil will climb the growth rankings over the coming years, while Argentina will join Mexico near the bottom of the list. Nonetheless, they’ll remain some of the fastest-growing retail ecommerce markets in the world through 2026.
Report
| Jul 29, 2022
In digital alone, however, no national market will grow spending by less than 9.2% (Peru). India was previously in line to lead the world in both total and digital spending growth in 2021, but we slightly downgraded our estimates when pandemic-driven pressures on the Indian economy constrained the ad rebound. India will now rank second and fourth in those categories, respectively.
Report
| Nov 23, 2021
Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.
Report
| Apr 15, 2022
The Amazon runs from the bottom of Peru to the top and then heads east to the top of Brazil. Anyway, thanks for getting those right, gents. I need you here with me. You would've stayed regardless. Today's real topic, how much search ground will Google lose. In today's episode, first in the lead we'll cover the search market.
Audio
| Apr 19, 2023
It's not yet clear how users who share passwords will be billed... but in the past, Paul, Netflix has charged up to $3 a month in Peru, Costa Rica, and Chile for adding subscriber accounts for users who don't reside in the account holder's home. What do you make of this, Paul? What effect do you think this new password sharing crackdown strategy could have on viewers? Paul Verna:.
Audio
| Mar 20, 2023