For the second half of 2023, US retail media ad spending will reach $46.38 billion, per Insider Intelligence’s forecast. Meanwhile, connected TV (CTV) ad spending will also post growth of 20.0%. In response, marketers in 2024 will create dedicated retail and media strategies to leverage retail data sets in CTV.
Article
| Dec 4, 2023
It’s December, which means marketers should already have plans in place for 2024. The next year will be punctuated by increasing retail media and connected TV (CTV) ad spend, creator economy evolution, and even more AI. Here are five charts to prepare you for what’s ahead.
Article
| Dec 4, 2023
Forecasts
| Nov 30, 2022
Source: Insider Intelligence | eMarketer
Connected TV (CTV) will be the fastest-growing major ad format in 2023, despite a downward revision in our latest forecast. Time spent on CTV is also showing big gains.
Report
| Apr 26, 2023
It’s been a year since Netflix launched its “Basic With Ads” tier, joining an increasingly cluttered landscape of ad-supported streaming platforms. Netflix leveraged a year of solid connected TV (CTV) ad spend growth, cost-conscious consumers, and Hollywood strikes that emphasized the value of a deep existing catalog to grow its ad supported plan to 15 million global monthly active users, according to a company post. Here’s a look at what’s new, what’s working, and what needs more attention at Netflix.
Article
| Nov 14, 2023
Connected TV (CTV) ad spend will exceed $30 billion in the US next year, according to our forecast. At a growth rate of 22.4% YoY, that makes CTV one of the fastest-growing ad formats we track. But where those ad dollars are coming from isn’t so simple.
Article
| Nov 8, 2023
Chart
| Dec 1, 2023
Source: Insider Intelligence | eMarketer
Programmatic advertising digital display ad spend will make up 90% of digital display ad spend in the US this year, and that share is growing, according to our forecast. Most of the $132.96 billion in spend will go to video, but non-video ads still make up a large portion. Here are five charts summarizing where programmatic ad spend is headed and the identity challenges it faces right now.
Article
| Aug 17, 2023
Even China, which has blocked Western social networks, saw a substantial increase in programmatic spending during that time frame. Programmatic direct will make up the vast majority of the market. It will account for 87.0% of total programmatic ad spending in Canada this year.
Report
| Jan 29, 2024
Article
| Aug 3, 2023
Growth in programmatic ad spend on mobile and desktop is slowing, posing challenges for dependent publishers. Our take: The saturation of onsite retail media ads is diminishing the shopping experience, according to critics—which is pushing retailers to explore offsite avenues.
Article
| Mar 25, 2024
“Advertisers are adjusting their programmatic ad spend accordingly.”. Although mobile still dominates, thanks to the stronghold of programmatic spend on social platforms, CTV’s growth will persist. “With a steady drumbeat of cord-cutting looming over the industry, streaming and programmatic will play a bigger role than ever in this year’s upfront negotiations,” Mitchell-Wolf said.
Article
| Apr 4, 2024
Programmatic ad spending growth will accelerate next year, a welcome boon for struggling publishers. But advertisers will keep pursuing lower or more justifiable fees. The “ad tech tax,” as it’s commonly called, will hover around 42% of real-time bidding programmatic ad spending for the next few years. As buyers chase efficiencies, competition will heat up among ad tech vendors.
Report
| Nov 14, 2023
Programmatic ad spend has gotten more diverse and mobile-dominated. Despite cooling growth, CTV is lifting the programmatic market. How are CTV ads bought and sold?
Article
| Feb 16, 2024
US programmatic ad spending set to reach nearly $180 billion by 2025. Advertising still looking for ingredient to replace cookies. Preparing for 2024’s programmatic ad trends and predictions. Programmatic Ad Spending Forecast H1 2024 (Insider Intelligence subscription required). Note: Respondents were asked, "Which of the following media types will be most vulnerable to ad fraud in the next 12 months?
Article
| Feb 15, 2024
Programmatic ad spend has gotten more diverse and mobile-dominated. 5 recent charts forecasting how ad spend is changing, from retail media to programmatic. Programmatic digital display ad spend will grow three times as fast as nonprogrammatic in 2024. Display advertising in 5 charts: From programmatic to retail media.
Article
| Mar 5, 2024
Key stat: We decreased our US programmatic CTV ad spend forecast for 2024 by $1.37 billion due to issues with measurement, frequency capping, and ad fraud, as noted in our Programmatic Ad Spending Forecast H1 2024 report. What it means: Challenges such as ensuring viewers aren’t bombarded with repetitive content on streaming platforms are holding advertisers back from spending more on CTV.
Article
| Apr 23, 2024
Programmatic’s flexibility and fluidity make it a winner over nonprogrammatic, as described in our Programmatic Ad Spending Forecast H1 2024 report. 3. Social network ad spend is healthier than previously predicted. Good news for advertisers and social media networks: Our October 2023 US social network ad spend forecast is 10% higher than we previously expected.
Article
| Feb 16, 2024
In 2023, CTVs passed desktops and laptops for share of digital display programmatic ad spending. Insider Intelligence estimates that more than two in five ad dollars in the total programmatic market went to CTV in 2023, with 80.5% of all CTV ad dollars spent programmatically. The programmatic CTV opportunity is here.
Article
| Jan 8, 2024
Spotify wants a share of CTV ad spending: The audio app is partnering with Roku to capitalize on consumers who use their TVs as living room speakers.
Article
| Oct 2, 2023
CTV will grow more than three times as fast as mobile, and programmatic ad spending on desktop and laptop computers will be flat this year. In other words, despite its relatively small share of the total programmatic market, over 2 in 5 new programmatic ad dollars will go to CTV. As mobile picks up steam, CTV’s momentum will wane.
Article
| Sep 25, 2023
Programmatic ad spend has gotten more diverse and mobile-dominated. Methodology: Data is from the November 2023 33Across "Programmatic Cookie Alternative Trends Report: Q3 2023."
Article
| Jan 4, 2024
Article
| Dec 7, 2022
As recently as Q3 2023, ad tech platform 33Across observed more than three-quarters of programmatic ad spending going to cookied inventory across verticals. When third-party cookies are disabled, addressability will suffer and measurement infrastructures will be broken.
Article
| Jan 23, 2024
The majority of programmatic ad spend is being put toward cookied inventory across verticals, according to Q3 2023 data from 33Across. Outcome: Correct, kind of. Prediction: Connected TV (CTV) measurement will improve (because it has to).
Article
| Dec 19, 2023