Grocery spending is slowly shifting online as consumers seek convenience: More shoppers are leveraging grocers’ ecommerce options as well as delivery platforms like DoorDash and Uber Eats.
Article
| Nov 6, 2023
Retailers, advertisers, and customers are at odds when it comes to retail search experiences. Retailers are looking to expand ad revenues. Advertisers need the ability to drive product sales by expanding visibility through keyword use and placements. And consumers don’t want the hassle of sifting through sponsored items that aren’t relevant to them.
Article
| Nov 3, 2023
On today's podcast episode, we discuss the ongoing antitrust trial between Google and the Department of Justice, why Google should be looking over its shoulder at Amazon, and what to make of YouTube's most recent performance. "In Other News," we talk about why Google Maps is becoming more like Search and the most important thing going on in affiliate marketing. Tune in to the discussion with our analyst Max Willens.
Audio
| Nov 2, 2023
Tech is awash with hype cycles, but experts agree that generative AI has firmly established its staying power. Our “Attention! Trends and Predictions for 2024” summit shed light on the promise of generative AI, revealing three key growth areas: revolutionizing retail with conversational search, streamlining innovation with low-code automation, and pioneering inclusivity within AI development.
Article
| Nov 7, 2023
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how retailers are staying ahead of the curve on search and also search within retail media. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the future of search in retail. Join our analyst Sara Lebow as she hosts analyst Sky Canaves and director of Briefings Jeremy Goldman.
Audio
| Nov 1, 2023
Google said today it is rolling out its Product Studio tool this week, which uses AI to help merchants create and manage product imagery. If that sounds familiar, it’s because Amazon Ads launched something similar last week.
But it’s not just Amazon and Google that are leaning harder into generative AI. Walmart is incorporating the technology into search to give shoppers more relevant results, while Klarna is using AI-powered video to expand users’ time spent with the platform.
Article
| Oct 31, 2023
Gen Z’s attention is split across social media for shopping and search: The cohort’s use of multiple social networks spells opportunity for platforms and advertisers.
Article
| Oct 27, 2023
Alphabet's Q3 revenues hit $76.7 billion: Growth driven by Google Search, AI innovations, and YouTube ads.
Article
| Oct 25, 2023
The vast majority (96%) of Pinterest searches are unbranded, said Brittan Bushman, Pinterst’s director of strategy, during a session at Advertising Week New York 2023. This means that consumers turn to Pinterest to learn what kinds of products are out there, unlike traditional search engines like Google, where they go to refine their search for something they already know exists.
Article
| Oct 18, 2023
Performance marketing for connected TV (CTV) works a lot like performance marketing for search and social, especially when it comes to creative. A collection of different creative elements and iterations allows marketers to swap assets in and out as campaigns progress to pinpoint what works—and what doesn’t.
Article
| Oct 16, 2023
Chart
| Nov 8, 2023
Source: Dynata; Channel Advisor
For example, the latest update by Bank of America has made its industry-leading virtual assistant, Erica, into a search-bar-like field at the top of the bank’s app. Jorge Camargo, a managing director at Bank of America, says customers increasingly want to use Erica as a search engine instead of simply asking it questions.
Article
| Mar 18, 2024
Apple is responsible for a large share of the devices on which people search the web. The company surpassed 2 billion active devices in 2023, and brought in $96.46 billion in net product sales in Q4 2023. One of the reasons Google is so successful (and a topic of antitrust contention) was Apple making Google the default search engine on its devices.
Article
| Mar 19, 2024
The DOJ trial has forced Google to reveal previously tightly held secrets regarding its search business; In November, it was revealed that the company pays Apple 36% of its search revenues from Safari in exchange for remaining the browser’s default home page and search engine. It’s not just the US that’s putting pressure on Google.
Article
| Mar 5, 2024
Google outlines changes to comply with the EU’s DMA: On Tuesday, the company also revealed changes to its search results as well as tools for app developers to promote third-party apps and competing app stores in compliance with the EU’s new rules.
Article
| Mar 5, 2024
Factoring in $410 million to $500 million of those TikTok ad revenues going to Google's display and search business, YouTube and Google’s parent nets $1.74 billion to $1.94 billion from TikTok leaving the US market. Other social players—including X, Pinterest, Snap, and LinkedIn—all stand to benefit, but to a far lesser extent.
Article
| Mar 13, 2024
As the DOJ’s antitrust trial over Google Search continues, the ad giant could be at real risk of having to alter its search business. “The DOJ has a really strong case here,” said our analyst Evelyn Mitchell-Wolf on our “Behind the Numbers” podcast. “It's not looking great for Google.”
Article
| Oct 5, 2023
Many creators are reporting a deal drought, even as marketers are increasing their influencer budgets. That’s because the dynamics of the influencer-brand deal landscape are evolving.
Report
| Apr 12, 2024
Influencer marketing in Canada is growing. It is driven, in larger part, by the expansion of social media advertising, a staple for most brand marketers.
Report
| Mar 12, 2024
AI influencers on TikTok could streamline ads but threaten real creator incomes: Balancing innovation and authenticity could prove challenging.
Article
| Apr 11, 2024
Most brands are increasing their influencer marketing budgets. Many creators say brand deals are drying up. Both are true: More money is flowing into influencer marketing, but new high-profile partnerships are harder than ever for creators to come by.
Article
| Apr 18, 2024
Google Contemplates HubSpot deal: A move that could redefine the martech sector, blending CRM prowess with advertising innovation.
Article
| Apr 4, 2024
Cooking recipes are the most popular form of influencer-created social media content, according to 51% of worldwide social media users, per a February 2024 report from Snap Inc. and IPG Magna.
Article
| Apr 12, 2024
Social media users in select countries (US, UK, Australia, France, and Saudi Arabia) trust brands over influencers when it comes to finance, apparel, and skincare, per an October study from Snap Inc. and IPG Magna. Finance is where this trend is most pronounced.
Article
| Mar 27, 2024
Consumers can turn off verification for certain purchases to ramp up the wallet’s convenience
Article
| Mar 29, 2024