Article
| Dec 14, 2022
Article
| Jun 2, 2023
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| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Google Assistant is the most popular voice assistant in the US, followed by Apple’s Siri and Amazon’s Alexa, per our estimates. Come 2024, 88.8 million people will use Google Assistant, 84.2 million will use Siri, and 75.6 million will use Alexa.
Article
| Dec 2, 2022
Voice assistants are progressively becoming embedded in daily life as the technologies behind these products improve. Tech companies are increasingly centralizing their product strategies around voice assistants by incorporating them into more products to build out their respective ecosystems.
Article
| Sep 16, 2022
Smart speakers are most commonly used for general knowledge, with 31.4% of US internet users asking these devices general questions.
Article
| Jan 3, 2022
Health and beauty items are the most-purchased products via smart speaker, with 8.9 million US internet users ordering these products on their smart speakers between August 2019 and August 2021.
Article
| Dec 22, 2021
As of January 2022, 35% of people ages 12 and over in the US own a smart speaker, up just 2 percentage points from the year before. That’s following an increase of 6 percentage points year over year in 2021.
Article
| Apr 7, 2022
On today's episode, we discuss why Spotify is cautiously optimistic, the potential of video podcasts, and whether TikTok Music could be the next big podcast app. "In Other News," we talk about why people buy smart speakers and how crucial gaming is for Netflix's future. Tune in to the discussion with our analyst Daniel Konstantinovic and senior account director Michael Civins.
Audio
| Aug 8, 2022
Article
| Mar 1, 2022
Article
| Dec 8, 2021
Virtual assistants will get big upgrades. Google, Amazon, and Apple all plan enhancements to their assistants—which will be used by about 43% of the US population this year—leading to more voice search in cars, homes, and phones. Conversational responses will spread.
Report
| Nov 28, 2023
Tripadvisor used conversational AI technology for a campaign executed on voice assistants like Alexa and Google Assistant with the goal of maintaining engagement during the pandemic, according to Adam Ochman, global head of marketing at Tripadvisor.
Article
| Apr 4, 2022
Our most recent forecast shows that conversational AI adoption is growing. In 2021, 64.2% of US adults between the ages of 25–34 used a voice assistant. Overall, 46.9% of US adults will use a voice assistant in 2022, 48.2% by 2025. Conversational AI is on track to become a mainstream technology in practically every vertical.
Article
| Jan 5, 2022
On today's episode, we discuss what our analysts think will be the key mobile trends of 2022. How much will apps shift away from ad dependency, and how far will QR codes expand their reach beyond the pandemic? We then talk about whether people will find room in their homes for the largest Alexa-enabled smart display yet and if the biggest social media companies will ever become super apps. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.
Audio
| Jan 6, 2022
As of February 2022, nearly 30% US households with Wi-Fi had an Amazon Fire TV device. More than 20% owned an Echo smart speaker, Fire tablet, or both.
Article
| Jun 15, 2022
On today's episode, we explore the "madness" surrounding the NCAA tournament each year, customers' reception of QR codes, soccer's rise in popularity in the US, discounts on Amazon Alexa, gaming subscriptions on the horizon, rules around how soccer players can celebrate during games, and more. Tune in to the discussion with our analysts Ross Benes and Dave Frankland and director of reports editing Rahul Chadha.
Audio
| Apr 15, 2022
Article
| Apr 8, 2024
Amazon is set to release a new generative AI model, code-named Olympus, in an effort to enhance its ecommerce storefront and Alexa voice assistant. Amazon is also testing an AI chatbot feature to enhance its search functionality, aiming to offer personalized product recommendations and comparisons to users.
Article
| Dec 6, 2023
Is it going to be the case that ChatGPT is the most used voice assistant or chatbot that we use? Is it going to be that Amazon's able to partner with somebody else and take Alexa to the next level? Because I know that the voice assistant race, 85 million people use Google Assistant. 81 million folks, just fewer, use Apple Siri. 74 million people, in America this is, use Amazon Alexa.
Audio
| Aug 28, 2023
Given the centrality of genAI not only in product search but also in voice assistant Alexa, Amazon will undoubtedly tap its AI technology to revamp search more completely. And the company is reportedly rushing to catch up. Expect to see more news from them in H2. The tumult could leave openings for new players.
Report
| Jul 20, 2023