Social commerce and livestream shopping are playing a larger role on TikTok as the platform builds out its ecommerce business, though influencers still have a lot of sway in purchase decisions, especially among Gen Z. To be successful on TikTok, marketers need to lean into discovery and put content at the heart of their strategy.
Article
| Sep 1, 2023
Chart
| Sep 27, 2023
Source: Insider Intelligence | eMarketer
Chart
| Sep 27, 2023
Source: Insider Intelligence | eMarketer
US marketers will spend over $1 billion more on influencer marketing in 2023 than they did last year, per our forecast. We lay out six tactics to maximize the impact of those dollars.
Report
| May 3, 2023
Forecasts
| May 5, 2023
Source: Insider Intelligence | eMarketer
Following TikTok trends is vital for staying relevant when working with influencers, creating content on owned channels, or developing paid social ads. But trending content on the platform also reveals greater patterns of what works (and what doesn’t) with Gen Zers, 71.1% of whom will be on TikTok next year, according to our May 2023 forecast.
Article
| Nov 20, 2023
On today's podcast episode, we discuss the likelihood that news influencers will replace traditional media, whether in-store sampling can make a comeback, how many ads are enough ads, what the science says about social media being addictive, why more brands don't encourage consumers to recycle, where daylight savings time actually comes from, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Bill Fisher and Carina Perkins.
Audio
| Nov 9, 2023
On today's podcast episode, we discuss how Snapchat+ is getting on, how much of a focus AR will be for the company going forward, and why user growth is doing just fine ... but revenue growth is not. "In Other News," we talk about the differences between the terms "influencer" and "creator" and what to make of LinkedIn's significant 1-billionth-member milestone. Tune in to the discussion with our analyst Jasmine Enberg.
Audio
| Nov 6, 2023
On today’s podcast episode, we discuss the future of the bank branch.
• In our “Headlines” segment, we chat about why banks are closing so many branches and how consumers want more digital experiences.
• In “Story by Numbers,” we explain what Curinos defines as branch share and why it used to account for more primary new accounts than it does today. We also discuss the value of closing a branch in order to save operating expenses in a low-rate versus high-rate environment.
• In “Pretend CEO,” we look at regional banks and their deposit portfolios in a high-rate environment.
Listen to the discussion with host Rob Rubin and Curinos director Andrew Hovet.
Audio
| Nov 14, 2023
Chart
| Dec 5, 2023
Source: SocialPubli
Chart
| Dec 5, 2023
Source: SocialPubli
Chart
| Dec 5, 2023
Source: SocialPubli
Chart
| Dec 5, 2023
Source: SocialPubli
Forecasts
| May 5, 2023
Source: Insider Intelligence | eMarketer
Chart
| Dec 4, 2023
Source: LinkedIn; Morning Consult
Influencers remain affiliate’s flavor of the month. As creators and influencers continue to climb marketers’ list of strategic priorities, affiliate networks, platforms, and agencies have stepped up their courtship of influencers.
Article
| Nov 1, 2023
Report
| Nov 3, 2022
Report
| Oct 26, 2022
Chart
| Nov 30, 2023
Source: Insider Intelligence | eMarketer
The creator economy has permeated nearly every industry and redefined how people think about making a living. But the landscape is changing, driven by shifts in relationships between the key stakeholders.
Report
| Mar 22, 2023
TikTok’s rapid ascent in social commerce is drawing comparisons to Amazon’s flywheel strategy. The platform is taking multiple steps to achieve its goal of quadrupling its global ecommerce business to a potential $20 billion in annual merchandise sales through TikTok Shop. Here’s what’s working, what isn’t, and what has yet to be seen.
Article
| Aug 4, 2023
Reports that Instagram, Facebook, and TikTok are abandoning some of their shopping features are not a reflection of the platforms’ overall commerce ambitions. But as social commerce buyer growth slows, brands should focus more on reengaging existing customers and less on direct buying capabilities like native checkout.
Report
| Sep 12, 2022
Brands in the region will bet big on short-form video for social commerce growth. Expect marketers to incorporate quicker, more concise content into their social commerce strategies to boost engagement, drive sales, and foster more meaningful connections with their target audiences. Live commerce will add a human touch to brands’ social commerce efforts.
Report
| Jan 4, 2024
Chart
| Nov 9, 2023
Source: Northwestern University; LTK
Go further: Check out our latest Social Commerce Forecast.
Article
| Mar 1, 2024