CPG digital ad spending hits $48.79 billion in 2024: Its strength is driven by D2C strategies and increased search advertising.
Article
| Jan 16, 2024
The Hollywood strikes are revealing the full power of creators. They’re accelerating the diversification of platforms and revenue streams, and they will lead to more TV-like content and creator-owned media. Here’s how marketers, social platforms, and media companies should respond.
Report
| Sep 1, 2023
TikTok’s growing Western European user base means it should be an important consideration in the marketing mix. There’s strong advertising potential, too, though adherence to European regulation could be a limiting factor.
Report
| Aug 25, 2023
Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers’ and retailers’ go-to-market strategies.
Report
| Aug 11, 2023
In 2024, social will move from being a siloed, ancillary tactic to a core part of the marketing mix. And as more companies recognize the value of culture and community in driving conversions, creators will also shape more marketing plans.
Article
| Jan 12, 2024
Marketers have upbeat outlook for 2024: Digital channels will continue to gain favor, but measurement challenges loom.
Article
| Jan 2, 2024
As 2023 comes to an end, this is the data you need to kick-start 2024.
Article
| Dec 26, 2023
TikTok users are highly engaged. In fact, they’re more engaged than users of any other social or digital video platform. And a diversifying user base means marketers should lean even further into the TikTok opportunity.
Report
| Jul 25, 2023
Compared to TikTok’s 9.0%, Facebook and Instagram are still the kings of social spend. Facebook accounts for more than half (54.6%) of Meta’s $51.35 billion in US ad revenues this year, but Instagram’s 45.4% share is on the rise.
Article
| Oct 10, 2023
Threads has staying power, but Meta must ensure that the novelty and intrigue don’t wear off before the network effects take hold. It’s already a formidable rival to Twitter, but it’s not a replacement, and Threads must find its identity outside of Instagram to become a viable platform for users and advertisers.
Report
| Jul 17, 2023
This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.
Report
| Jul 17, 2023
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| Jan 16, 2024
Source: Comscore Inc.; Proximic
Budget your 2024 paid social spend based on recent ad trends. More like this:. Paid Social Forecast and Trends Q3 2023 (Insider Intelligence subscription required). Ways to approach influencer marketing before the year ends. 5 charts that explain the new era for social media. Where does creator income come from?
Article
| Sep 29, 2023
Our latest forecast for social network users around the world highlights the top platforms and key regional distinctions.
Report
| Jun 27, 2023
Although inflation, a strong job market, and a positive economic outlook are at play, three dominant ad channels are contributing to upward US ad spend. October saw a 3.2% YoY growth for the US ad market, marking the fourth consecutive month of spending increases, according to the Standard Media Index ad market tracker.
Article
| Dec 8, 2023
Chart
| Jan 5, 2024
Source: MediaPost Communications; New Street Research
Chart
| Jan 4, 2024
Source: Mediaocean
Reels and Shorts are gaining users and adding ad options. They still lag TikTok in several key areas, but now is the time for video advertisers to give them another look.
Report
| Apr 28, 2023
Chart
| Dec 31, 2023
Source: Captiv8
Chart
| Dec 28, 2023
Source: MediaRadar
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| Dec 27, 2023
Source: MediaRadar
Some 36% of US marketers, surveyed by Statista, said they’ll fund CTV with money reallocated from other digital and mobile video channels, while 31% plan to pull from their social media ad spending. For more CTV insights, check out Insider Intelligence’s Meet the Analyst Webinar, “Connected TV Advertising: Making Sense of a Shifting Landscape,” made possible by MNTN.
Article
| Sep 20, 2023
US social media ad spend will hit $68.45 billion this year, according to our forecast. Paid ads from creator posts. Another, more dynamic way for influencers to be in paid ads is to turn creator posts into paid ads, either with influencer content made for that purpose or with content that’s simply picked up traction.
Article
| Sep 22, 2023
Despite a slowdown in paid social spending growth, creators will play an increasing role in driving social ad investments—90% of influencer marketing campaigns include paid media, per The Influencer Marketing Factory. Around 65% of US marketers dedicated at least half of their influencer marketing budgets to paid media this year, per Linqia. Use this chart:.
Article
| Sep 18, 2023
Linda Yaccarino is exactly the type of leader Twitter needs to start rebuilding the company’s ad business. But will Yaccarino’s vast experience and strong ties to the advertiser community be enough to convince advertisers to return? And can she avoid clashing with the mercurial Elon Musk?
Report
| May 18, 2023