Chart
| Nov 7, 2023
Source: Ascend2; TopRank Marketing
Chart
| Nov 7, 2023
Source: Ascend2; TopRank Marketing
Key stat: 53.7% of US marketers will use Instagram Reels for influencer marketing this year, making it the top platform for influencer marketing according to our forecast.
Article
| Oct 5, 2023
And since over half of Gen Zers spend at least four hours on social media per day, this young generation likes creator-style social media marketing. Millennials consider themselves busy multitaskers and like communications that don’t require their full attention. Messaging across mobile apps, texts, social media, and emails can all help FIs effectively communicate with their millennial customers.
Article
| Feb 2, 2024
Next year, US influencer marketing spend will hit $5.89 billion, and 82.7% of marketers will use influencer marketing, according to our forecasts. While that figure still pales in comparison to the $75.08 billion going to social network ad spend, influencer marketing is growing at a faster rate.
Article
| Oct 9, 2023
The B2B buyer is younger, digital-first, and dominates the share of voice online. They’re demanding, but they’re also more engaged in the buying process. And they look to social content for education, inspiration, and solutions. As the number of young decision-makers only increases, social media’s importance in B2B marketing strategies is growing too.
Article
| Jul 5, 2023
Chart
| Oct 26, 2023
Source: CreatorIQ
Chart
| Oct 26, 2023
Source: CreatorIQ
Chart
| Oct 26, 2023
Source: CreatorIQ
Chart
| Oct 26, 2023
Source: CreatorIQ
Influencer marketing once referred to an Instagram power user featuring products in posts resulting in native promotional content. It was a cheaper and more authentic-feeling alternative to celebrity endorsements and paid social ads.
Article
| Sep 22, 2023
Grocery shoppers are omnichannel shoppers, our analyst Blake Droesch said on a recent “Behind the Numbers: Reimagining Retail” podcast. That means consumer packaged goods (CPG) brands should employ a mix of digital and in-store advertising strategies to engage customers where they shop.
Article
| Sep 22, 2023
US Influencer marketing spending will pass $2 billion on Instagram in 2024, while spending on TikTok, YouTube, and Facebook will each pass $1 billion, per our forecast.
Article
| Sep 18, 2023
Invest in social media marketing. Don’t worry if you can’t match Shein’s and Temu’s monumental advertising budgets. Focus on getting maximum bang for your buck with influencer partnerships and shoppable media campaigns, as well as engaging content for organic growth. Optimize posts using A/B testing and use retargeting to reach consumers who have already shown interest.
Report
| Apr 18, 2024
A multidimensional influencer strategy calls for the integration of affiliates and ambassadors. However, it also begs the question: How can marketers effectively work with influencers in the affiliate channel?
Article
| Sep 15, 2023
Social listening is considered by nearly 61% of US businesses to be part of their social media marketing strategy, according to a May 2022 report from Social Media Today and Meltwater. But many aren’t using the technique to its full potential. Here’s how marketers can avoid four common misconceptions.
Article
| Apr 25, 2023
Creators are at the center of social media marketing. US influencer marketing spend will continue its double-digit growth through 2025, according to our July 2023 forecast. The industry is outpacing paid social ad spend in growth, and a lot of that spend is also coming from boosted creator campaigns.
Article
| Dec 4, 2023
Key stat: US influencer marketing spend will grow more than three times faster than social ad spend in 2023, and it will remain ahead through 2025, according to our forecast.
Article
| Sep 6, 2023
Brand marketers worldwide are most confident in their ability to measure return on investment (ROI) in social media marketing—64% are either extremely or very confident in this. Video online and mobile was the No. 2 most effective platform for measuring ROI (59%), while search and display tied for No. 3 (54%).
Article
| May 18, 2022
Chart
| Oct 6, 2023
Source: Feedvisor
Spending on sponsored content will rise 3.5 times faster than social ad spending will this year. Social ad spending, including YouTube, still dwarfs influencer marketing spending, at $83.72 billion versus $5.14 billion in 2023, per our forecasts. But the different spending patterns are a clear indication that creators aren’t tied to social media. The trend holds true on every platform, as marketers continue to shift more budget into influencer marketing, particularly video.
Article
| Sep 8, 2023
While Meta, Google, Apple, and programmatic display are all investment areas for M&C Saatchi Performance, the agency is shaking up some approaches for 2024. “We’re investing in all the tried-and-true performance basics,” said Jonathan Yantz, managing partner at M&C Saatchi Performance. “But we’re most excited about the CTV [connected TV] and influencer/creator spaces, since both are so dynamic now.”
Article
| Sep 7, 2023
Article
| Apr 1, 2024
Affiliate marketing is maturing into a multidimensional, full-funnel channel. But not everyone is convinced of its potential, said Alexandra Forsch, president of Awin Americas. For senior decision-makers, affiliate marketing is “considered a very tactical channel and not a strategic one, and as such, it’s not as attractive,” Forsch said on a “Behind the Numbers” podcast episode.
Article
| Aug 31, 2023
US marketers will spend $8.14 million on social media sponsored content this year, marking 16.0% growth YoY, according to our March 2024 forecast.
Article
| Apr 22, 2024