By 2026, it will surpass South Korea for the No. 5 spot. In terms of total retail sales, India will top Japan in 2024 to become the world’s third-largest market. To see the full forecast, click here. Understanding where consumers shop is key to winning in India. Having an omnichannel strategy will be essential.
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| Aug 2, 2023
In China, ecommerce sales will make up a substantial share of 2022's total retail sales at 46.3%, while the UK and South Korea will round out the top 3, with 36.3% and 32.2% ecommerce shares, respectively.
Article
| Jan 28, 2022
The Sandbox, a company that offers tools to build virtual worlds backed by blockchain technology, had roughly 40% of its businesses based in Asia-Pacific in 2022, led by Hong Kong, South Korea, and Japan, according to the company in an interview with Nikkei.
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| Dec 5, 2023
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| Oct 21, 2021
And in Japan, Indonesia, and South Korea, sub OTT seems almost rare. These underpenetrated markets likely feature awareness and affordability gaps that sub OTT providers will need to address.
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| Dec 15, 2023
India is still a relatively small player in the digital ad space, but its fast pace of growth will lead it to overtake South Korea for 10th place in 2026. In total media ad spending, India has been in the top 10 for two years already and will pass the $13 billion mark in 2024. Five companies will account for more than 70% of global digital ad revenues.
Report
| Jan 10, 2024
Ecommerce’s share in both the UK and South Korea has been backtracking recently, and share growth in most other countries has become very gradual. But Indonesia is booming, thanks at least in part to homegrown digital retailers like Tokopedia, Bukalapak, and Blibli. Ecommerce’s share of retail will hold steady or increase in every country this year except the UK, Chile, and Hong Kong.
Report
| Aug 11, 2023
China leads the world in retail ecommerce share, with 45.3% of the country’s retail sales occurring online this year. The UK will take the No. 2 spot, with a 35.9% share, followed by South Korea, where 30.1% of retail sales will be via ecommerce.
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| Aug 5, 2022
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| Apr 12, 2023
This year, the country will overtake South Korea in ecommerce penetration to clinch third place in the global ranking—behind only China and the UK. Indonesia’s ecommerce growth is being steered by several incredible regional tech giants. Regional titans’ austerity measures will stunt digital commerce growth. The blistering growth of the pandemic era is already behind Indonesia.
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| Aug 10, 2023
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| Feb 21, 2024
Source: Insider Intelligence | eMarketer
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| Jan 30, 2024
Source: Insider Intelligence | eMarketer
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| Jan 24, 2024
Source: Insider Intelligence | eMarketer
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
Penetration is high given the dominance of specific mobile messaging apps in certain markets, such as WeChat in China, Line in Japan, KaKaoTalk in South Korea, and WhatsApp in major Western European countries. By 2027, WeChat will have reached almost 900 million users in China. North American adoption is significantly lower than the global average.
Report
| Jun 27, 2023
So it's behind China where that number is 41.8%, which is crazy, slightly behind South Korea and Indonesia where it's 18%, and then significantly ahead of the rest of Europe and the US as you said, at around 17%. And there was a big surge in the UK and I think also in the US during the pandemic smartphone usage really went up at that point as well.
Audio
| Feb 7, 2024
At 79.1% of the population, the usage rate in Canada ranks second worldwide among the countries we forecast—behind only South Korea. Social media and video apps have driven mobile usage up. There are 24.5 million mobile social media users in Canada this year, according to our estimates, equal to 95.4% of social media users.
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| Jun 2, 2023
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| Oct 18, 2023
Source: Insider Intelligence | eMarketer
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| Oct 8, 2023
Source: Insider Intelligence | eMarketer
The UK and South Korea were longtime Nos. 2 and 3, respectively, in global rankings for ecommerce penetration, but both consumer cultures seem to have reached (or passed) their saturation point for digital buying. China is different though, possibly because of the energy its innovative and hypercompetitive homegrown ecommerce companies bring to the market. What are the implications?
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| Jul 14, 2023
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer