Targeting and measurement strategies might not be upended yet, but Google plans to roll out Tracking Protection to all Chrome users by the end of this year. What’s next for programmatic advertising? Privacy Sandbox tests will gradually pick up steam. Now that a truly cookieless population exists on Chrome, urgency will intensify.
Report
| Jan 19, 2024
Article
| Apr 17, 2023
TikTok advised using 20% or less of a campaign’s budget during this phase and avoiding changes to budget, bidding, targeting, or creative assets. (Major changes down the road can also retrigger the learning phase.). Ad groups may struggle to exit the learning phase if targeting is too narrow.
Article
| Feb 14, 2024
Disney to bring Hulu ad targeting to its streaming properties: Move should bring efficiencies as Netflix looks to bulk up its ad tier.
Article
| Jan 24, 2023
Article
| Apr 1, 2022
This year, these advertisers will continue to direct the bulk of their budgets to linear TV, but they will also capitalize on the refined targeting capabilities of connected TV (CTV) and social media as they grow their investments in those venues.
Report
| Feb 23, 2024
This can enable precise targeting based on specific customer data within segmented lists. To analyze customer behavior. AI can be used with predictive analytics to better anticipate customer needs and preferences. This can lead to more relevant content in emails, which can improve conversion rates as well as customer sentiment.
Article
| Mar 18, 2024
Effective strategies include reprioritizing brand marketing, increasing connected TV (CTV) investments, and targeting key demographics (within the bounds of current regulations). Bank marketers must do more with less as economic uncertainty stalls growth. What’s happening?
Report
| Sep 19, 2023
Navigating the ad-buying landscape is complex. By transitioning toward a multichannel strategy, marketers can say goodbye to a fragmented buying experience and the challenge of full-funnel measurement by leveraging unique consumer behavior insights and targeting ads on specific days and at specific times.
Article
| May 23, 2023
Its marketing hints Ally may be targeting women—an often-overlooked demographic in terms of the massive revenue it will offer in coming years. American Express National Bank: This online banking arm of the credit card issuer Amex was deemed the “best for customers who value environmental and social causes” by Yahoo Finance. The banking arm benefits from the larger company’s sustainable reputation.
Article
| Feb 14, 2024
New ad formats, targeting options, and/or bid adjustments are also a top factor in budgeting (50%), per the survey. However, analytics and reporting limitations are a major barrier to retail media investment, ranked as the top challenge by 53% of all survey respondents (both CPG manufacturers and agencies).
Article
| Mar 8, 2024
But beneath those topline forecasts is a more complex dynamic: political ad campaigns, political action committees (PACs), interest groups, and the ad agencies that support them are using sophisticated digital targeting techniques and organic social tactics to reach potential voters.
Article
| Mar 5, 2024
Brand suitability tools give advertisers some power back as targeting restrictions tighten: They are no substitute for true targeting tools, but they offer marketers a bit more control over the context of their ad placements.
Article
| Nov 22, 2021
Complaints about online ads are prevalent, yet 67% of consumers would rather see online ads than pay for website content, Yahoo research shows. With quality creative and high-precision targeting, advertising can be an addition rather than a distraction to the consumer experience.
Article
| Dec 20, 2021
Learn how first- and third-party data segmentation can improve a brand’s strategy, targeting, and personalization efforts. In this video, Jonathan Drost, senior manager, consulting services at Neustar, a TransUnion company, shares how consistency, precision, and measurement can help marketers deploy the right message, on the right channel, and at the right time to engage with target consumers.
Video
| Jun 28, 2022
This level of visibility enables advertisers to refine targeting and optimization on active campaigns to help increase return on ad spend (ROAS) and sales in a truly omnichannel way. Advertisers have seen ROAS increase by an average of 36% since in-club sales were added to the attribution mix.
Article
| Jan 12, 2024
TikTok and Amazon join the ranks of Google (and to a lesser degree Microsoft) as places where consumers start their searches. Meanwhile, audience-based targeting is becoming a more privacy-compliant way to reach consumers. And of course, generative AI will change search as we know it, though no one can be sure of how—yet.
Article
| Jun 12, 2023
Using genre-based targeting, advertisers can segment audiences and leverage gaming as a measurable, engaged ad medium the same way they already do for CTV. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.
Article
| Apr 2, 2024
Concerns surrounding privacy are high, which could weigh on marketers’ efforts to target consumers. US adults under 30 are slightly less concerned (66%) than older consumers about the use of personal information for targeted digital ads, according to the Out of Home Advertising Association of America and Morning Consult.
Article
| May 3, 2023
On today's episode, we discuss how Americans feel about the different social media platforms and the extent to which trust affects usage and attitudes toward advertising. We then talk about Facebook scrapping certain kinds of ad targeting and some rather lofty expectations for TikTok. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and senior analyst at Insider Intelligence Audrey Schomer.
Audio
| Nov 22, 2021
Article
| Nov 21, 2022
Audio
| Mar 13, 2023
Baby boomers make up the largest share of TV viewers, while 25- to 34-year-olds predominate CTV usage. Marketers increasingly plan their buys across these mediums to achieve their targeting goals.
Article
| Jun 9, 2023
President Biden urges regulators to move fast on Big Tech reforms: He called for a ban on targeting ads to minors and reforms to the controversial Section 230.
Article
| Jan 13, 2023
Majority has raised $27M in a Series A round. In a digital-centric era, its approach for its target audience includes offering customer meetups and native-language advisors.
Article
| Dec 8, 2021