Many shoppers plan to spend judiciously this holiday season, according to a Numerator consumer survey: 74% of consumers are wary of splurging on premium or luxury items; 46% plan to pull back on dining out or ordering food delivery; 41% will cut back on spending on apparel; and 32% will reduce spending on toys and games.
Article
| Sep 30, 2022
Toys and games: High increase in cost, modest ecommerce sales growth, modest increase in ad spend investment, lower ROAS. Is there a correlation between ad spending and ecommerce sales? It’s complicated. If we look at the growth rates for both, they do seem to rise and fall in concert. But when sales growth exceeds spending growth, advertisers generally get higher ROAS.
Article
| Mar 22, 2023
Of the respondents, 35% work directly for a game studio, 34% work outside the game industry but have their own game project, 22% were studio owners, and 9% were contractors for game studios.
Article
| Oct 11, 2022
Of the respondents, 35% work directly for a game studio, 34% work outside the game industry but have their own game project, 22% were studio owners, and 9% were contractors for game studios.
Article
| Sep 19, 2022
Cloud gaming expansion is in the works and could sustain user engagement amid content strikes.
Article
| Aug 10, 2023
Leverage your own data to guide decisions, meet consumers where they are, and find some partnerships outside of your comfort zone—but never forget your brand identity or what made consumers love it in the first place.
Article
| Jul 12, 2023
Our inaugural forecast for retail ecommerce sales by product category in Brazil will help retail professionals understand the current state of the country's ecommerce ecosystem. We also look at the 10 categories driving growth in 2022 and beyond.
Report
| Aug 29, 2022
Our inaugural forecast for retail ecommerce sales by product category in Argentina will help retail professionals understand the current state of the country’s ecommerce ecosystem. We also look at the categories driving growth in 2022 and beyond.
Report
| Aug 25, 2022
Its fastest-selling game is extending the popularity of the 7-year-old handheld console and defying the cloud-gaming trend.
Article
| May 22, 2023
On today's episode, we discuss password sharing and live sports on Netflix, what the definition of "convenience" is, if awards shows have turned things around, where we spend time with connected devices, sweetgreen's plan to automate all stores in five years, who invented the card game Uno, and more. Tune in to the discussion with our director of forecasting Oscar Orozco, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.
Audio
| Jun 15, 2023
Roderick Morris co-founded Lovevery to provide parents with a subscription-based model of toys that evolve with children as they develop. He spoke with Insider Intelligence about expanding the subscription business internationally, providing parents with proper data to make purchasing decisions for their children, and more.
Article
| Apr 8, 2022
Here’s a snapshot of the retail licensing market.
Article
| Aug 1, 2022
Is now really the time for that metaverse campaign? Playboy and the Care Bears seem to think so, economic outlook be darned.
Article
| Jul 12, 2022
The association says sustainability, fantasy and mystery, sports, and anime will all shape the toy industry this year, as reported by Digital Commerce 360. February 12, 2024. Self-care: What percentage of women are somewhat or very likely to buy themselves a Valentine’s gift this year? A) 20%. B) 30%. C) 40%. D) 50%.
Article
| Apr 10, 2023
Forty-four percent of US adults plan to spend their normal amount on health and beauty products this year, according to a MetaPack survey. More than two-thirds said they’re not changing their spending on apparel (39%) or on DIY and gardening (34%).
Article
| Feb 27, 2023
The toy category seems to be immune from the struggles others are facing amid inflation, making it a perfect time for Toys R Us to stage a comeback.
Article
| Jul 26, 2022
Macy’s is making moves. It’s expanding its Toys R Us shop-in-shops to every Macy’s location and will open four smaller-format off-mall stores this fall.
Article
| Aug 24, 2022
Rising prices have US adults lowering their costs, and 51% of these cost-cutters are spending less on dining out. Other expenses are in their crosshairs as well: 47% are shelling out less for clothing, toys, travel, and entertainment.
Article
| Jun 17, 2022
Hasbro and Mattel are optimistic about the future: The resiliency of the toy category coupled with strong IP properties should keep both companies in the green, even in the event of a recession.
Article
| Jul 25, 2022
Walmart’s holiday messaging focuses on convenience and value: The retailer introduces three new returns options and price rollbacks in key categories.
Article
| Sep 26, 2022
To reduce screen time, consumers are turning to the past for other entertainment mediums. Retailers, take note, as what’s old is new again.
Article
| Jul 25, 2022
ts new handheld accessory isn’t the Nintendo Switch killer many had hoped for, but it’s a sign that the gaming giant is investing to build around its consoles.
Article
| May 26, 2023
Chart
| Jun 3, 2022
Source: eMarketer
Article
| Nov 3, 2021
Chart
| Apr 19, 2023
Source: Numerator