Article
| Jul 12, 2022
Article
| Dec 17, 2021
Article
| Jun 15, 2022
On today's episode, we discuss what to note about TikTok's ascent, how much time on social media is spent watching video, and the discrepancy between TV and connected TV ad spend. "In Other News," we talk about how Instagram Reels' engagement stacks up against TikTok's and whether ad-supported video-on-demand (AVOD) ad spending can overtake traditional TV ad spend by 2025. Tune in to the discussion with our analysts Jasmine Enberg and Paul Verna.
Audio
| Sep 16, 2022
A quarter of US adults pay the most attention to TV commercials, making them the top ad format, followed closely by online ads, per CivicScience. Magazine and newspaper ads rank near the bottom, with only 4% and 5% paying them the most attention, respectively.
Article
| Jan 5, 2023
US linear TV ad spending will hit $68.35 billion this year and fall to $64.94 billion in 2026. Despite that decline, ad spending on linear and connected TV (CTV) combined will increase from $87.24 billion this year to more than $100 billion in 2026 due to the surge in CTV viewing.
Article
| Jun 14, 2022
For Gen Xers and baby boomers, TV ads are the top driver. Even though both social and TV drive awareness while consumers aren’t actively shopping for groceries, they’re still significant drivers of discovery. Gen Z signals an even more drastic shift away from traditional product discovery.
Report
| Aug 21, 2023
Amazon is also leaning into shoppable TV ads after the success of its first-ever Black Friday NFL game last year, when interactive video ads with a remote clickable overlay received nearly 20 times more interactions than QR codes, according to the company. 2. Walmart. Why: “Walmart is not often seen as the ‘it’ place to shop, and it knows,” said our senior content director Becky Schilling.
Article
| Feb 2, 2024
On today's episode, we discuss how Amazon's Thursday Night Football rights deal performed this year, the placement of sponsor logos on team uniforms, and superimposing digital logos around sports arenas. "In Other News," we talk about what we expect will happen to TV advertising in the US in 2023 and what to make of Nielsen One Ads now that it's here. Tune in to the discussion with our analysts Paul Verna and Max Willens.
Audio
| Jan 30, 2023
The way advertisers think about TV is changing as it shifts from linear to ad-supported streaming. Here are three developments shaping TV ad measurement, streaming behaviors, and consumer targeting.
Article
| Apr 27, 2023
On today's episode, we discuss how inflation is changing consumer behavior, whether 15-minute delivery is too good to be true, the potential of Apple's realityOS, how much of the information shoppers give retailers is false, the ceiling to spending time on TikTok, an unpopular opinion about buying things from TV ads, pets' roles in Americans' lives, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco.
Audio
| Jun 10, 2022
Chart
| Oct 1, 2023
Source: Insider Intelligence | eMarketer
On today's episode, we discuss what our analysts think will be the key digital trends of 2022. Where we stand with our digital advertising outlook, how far the pendulum will swing towards AVOD services, when TV and video ad measurement will cease being a hot mess, and more. We then talk about whether video streaming growth has officially stalled and if Univision can bring the immediacy of digital measurement to TV ads. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
Audio
| Jan 4, 2022
On today's episode, we discuss the most significant trends to watch in 2023, TV advertising beginning its walk into the sunset, what to know when interacting with Gen Alpha, what would happen if we gave technology a face, the concept of the meta-commercial, where New Year's resolutions come from, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Suzy Davidkhanian and Max Willens.
Audio
| Jan 5, 2023
On today's episode, we discuss some predictions for 2023 that are too specific to be 100% certain but could still come true, including: what will happen with TV ad measurement's single currency, how BeReal will make money, how Amazon will redefine advertising, what a Walmart+ and Paramount+ tie-up would look like, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.
Audio
| Dec 19, 2022
Older generations rely more heavily on family, friends, and TV ads to learn about new products. Personal recommendations are the most powerful purchase drivers for Gen Z as well, but social media—which includes ads, videos, and online influencers—is increasingly important to product discovery.
Article
| Nov 22, 2021
Pro soccer will mark Apple’s first foray into live TV ads: Apple TV+ is one of the last streaming ad holdouts, and the company is honing in on ad revenues.
Article
| Nov 8, 2022
TV ad measurement hits growing pains: WBD partner picks, YouTube spat signal future of measurement will look fractured for some time.
Article
| Mar 22, 2023
Key Question: How has linear and streaming TV ad measurement progressed in the past year, and which currency provider is favored to prevail this upfront season? Key Stat: The share of advertisers who are very interested in non-legacy TV currencies hasn’t budged since the 2023 upfronts. Any new interest is from advertisers who still need to learn more before committing. Executive Summary.
Report
| Apr 11, 2024
Streaming is eating into TV ad budgets at a reduced pace. US advertisers will still spend more than double on TV compared with CTV in 2023. As streaming replaces TV, ad dollars won’t follow on a 1-to-1 basis. CTV accounted for 15% to 23% of total CTV and TV ad inventory between May 2021 and February 2023, Madison and Wall estimates.
Report
| Jun 21, 2023
Although the US TV ad market has been soft lately, we adjusted our 2024 CTV forecast upward by about $1 billion due to Prime Video’s new ad tier. Not all Prime Video programming will be getting ads for the first time. Prime Video technically wasn’t ad-supported before, but that’s a misnomer.
Report
| Dec 18, 2023
The traditional TV ad market is flickering out. From 2008 through its peak in 2018, US TV advertising was a growth story, posting YoY increases most years except during the economic upheaval that started in late 2008 and continued throughout 2009.
Report
| Jun 1, 2023
US political ad spending will hit new highs amid the 2024 presidential election, with connected TV (CTV) driving the biggest gains. Despite the digital shift, traditional TV—long a mainstay of political advertising—will hold its own.
Report
| Feb 23, 2024
State Farm, for example, passed on a Super Bowl TV ad in 2023 for the second consecutive year, due to the $7 million price tag and the company’s focus on reaching Gen Zers and millennials. Instead, it invested in TikTok, metaverse, and gaming ads. And Nationwide has shifted to digital to measure the efficiency of its tactics, according to CMO Ramon Jones, as quoted in an October 2022 report by AdAge.
Report
| Sep 25, 2023
For growth marketers, TV advertising is a logical path forward, offering massive reach, efficiency, and returns. A typical campaign investment of $150,000 may deliver over 30 million impressions and reach upwards of 15 million people.
Article
| Apr 13, 2022