On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why folks are shopping more on their mobile devices and the role of mobile in-store. Then, for "Red-Hot Retail," our analysts give us some spicy predictions about the future of mobile shopping. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Yory Wurmser.
Audio
| Feb 7, 2024
Target looks to a paid membership program to fuel growth: The Amazon Prime-like program could incorporate Shipt, the company’s $99 annual delivery service.
Article
| Feb 7, 2024
36% of marketers worldwide will increase investment in brand marketing this year, a 13 percentage point increase over 2022, according to a December 2023 report from WARC.
Article
| Feb 7, 2024
Chart
| Feb 7, 2024
Source: Skai (formerly Kenshoo); Path to Purchase Institute
Chart
| Feb 7, 2024
Source: Entertainment Software Association (ESA); Circana
Chart
| Feb 7, 2024
Source: Ascend2; ActiveCampaign
Chart
| Feb 7, 2024
Source: Ascend2; ActiveCampaign
Chart
| Feb 7, 2024
Source: SurveyMonkey; Salsify
Chart
| Feb 7, 2024
Source: SurveyMonkey; Salsify
Chart
| Feb 7, 2024
Source: Skai (formerly Kenshoo); Path to Purchase Institute
Online return rates are finally coming down from recent highs. But as ecommerce's share of retail sales grows, so will returns from online sales.
Report
| Feb 6, 2024
Amazon muscles in on Google and Meta’s ad throne: Retail media and Prime Video propelled the company to a blockbuster 2023—and 2024 looks even brighter.
Article
| Feb 6, 2024
47% of US digital media professionals think social media will face serious challenges in the next 12 months, per a September 2023 Integral Ad Science survey by YouGov.
Article
| Feb 6, 2024
On the podcast we discuss what to expect as banks deploy more AI in 2024. We chat about several use cases for AI, like customer service and chatbots, personalized banking services, fraud detection and prevention, credit scoring and risk assessment, as well as personalized marketing. In “Place Your Bets,” we distribute 10 points to four predictions in order to rank the relative likeliness that each one will come true. We rank the following to see which is most likely to happen in 2024: news stories about overzealous chatbots stops banks from rolling them out, regulators squash attempts to use AI for investment advice, the deployment of AI enables banks to initiate massive layoffs, and small banks and credit unions are able to win more customers because of their deployment of AI for customer service. Listen to the conversation with host Rob Rubin and our analysts Jacob Bourne and Gadjo Sevilla.
Audio
| Feb 6, 2024
On today's podcast episode, we discuss whether Google's recent performance was actually good (or not), how YouTube turned things around, and what could trip up the digital giant in 2024. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
Audio
| Feb 6, 2024
Many in digital advertising, including the Interactive Advertising Bureau, have begun to use connected TV (CTV) as an umbrella term to include content delivered via CTV devices or OTT services.
Article
| Feb 6, 2024
While some were skeptical of Temu’s staying power, the app’s low prices and social-first marketing strategy seem to be resonating with consumers. Opening its platform to US sellers could bring competition for Temu at a time when consumer perception is flagging.
Article
| Feb 6, 2024
Super Bowl ads pack stars and influencers: It’s a strategic blend aiming to charm Gen Z and boost brands beyond TV.
Article
| Feb 6, 2024
The annual charges increased across all six cards, but Amex is hoping the enhanced rewards will offset the added consumer costs
Article
| Feb 5, 2024
The vast majority (81.5%) of retail media ad spend will go toward on-site formats this year, per our October 2023 forecast. As advertisers seek to target consumers whenever and wherever possible, other formats are emerging, particularly in-store, streaming, and social.
Article
| Feb 5, 2024
Clothing is the top category across age and gender. According to the December 2023 Insider Intelligence Ecommerce Survey (conducted by Bizrate Insights), more than half of respondents in each group reported buying clothing online at least once in the past month
Article
| Feb 5, 2024
YouTube Premium hits a subscription landmark: The service now enjoys 100 million subscribers after YouTube spent much of 2023 cracking down on ad blockers.
Article
| Feb 5, 2024
On today's podcast episode, we discuss what artificial general intelligence (AGI) is capable of, why everyone is rushing to create it, and how close we are to reaching it. "In Other News," we talk about 'Ready Player One' becoming a metaverse experience and how we will start controlling our smart homes. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Audio
| Feb 5, 2024
The top three tasks that boomers Internet users find technology important for are managing money (cited by 73% of respondents), staying informed with current events (69%), and keeping their home secure (59%), per an October 2023 Razorfish survey conducted by GWI.
Article
| Feb 5, 2024
The “The Sopranos” turns 25 this year, and the “mob wife” look—big hair, fur coats, animal prints, and lots of gold jewelry—is back and trending on TikTok.
Article
| Feb 5, 2024