Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More
1425 results for digital privacy & security
All
Analysis
Data
Relevance
Date
  • Beijing has been retaliating against US trade restrictions in other ways, including by launching a cybersecurity probe of Micron’s chip imports, which sent China’s chip stocks soaring. Microsoft’s proposed $68.7 billion Activision Blizzard purchase and Broadcom’s plan to acquire VMware for $61 billion could be affected by SAMR’s stall strategy.

    Article
     | 
    Apr 6, 2023
  • “This measure aims to protect the commission against cybersecurity threats and actions which may be exploited for cyberattacks against the corporate environment of the commission,” the EC said.

    Article
     | 
    Feb 24, 2023
  • Article: Facebook ad spending continues to grow, but it won’t be unscathed by iOS privacy changes. Article: For the first time, Instagram contributes over half of Facebook's US ad revenues.

    Article
     | 
    Nov 10, 2021
  • The EU has stringent personal privacy standards, including the GDPR and the Right to Be Forgotten, which are in conflict with Clearview AI’s methods. Facial recognition technology has received substantial backlash for its racial bias and inaccuracy, which have resulted in numerous false arrests.

    Article
     | 
    Nov 4, 2021
  • The company cites the invasion of Ukraine, data-privacy clampdowns on iOS devices, and an "industry-wide downturn" as reasons for the hiring freeze, per Protocol. Ad sales growth at Facebook plummeted in Q1 to the lowest level since the company went public a decade ago.

    Article
     | 
    May 6, 2022
  • Privacy, security, and ethical challenges are here to stay. Consumers cite the first two issues as the biggest drawbacks of voice shopping, and their ethical concerns about AI-enabled tools are growing. Brands must address these issues at the root. How Big Are the Voice Assistant and Smart Speaker Markets?

    Report
     | 
    Sep 13, 2022
  • Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards.

    Audio
     | 
    Jul 20, 2023
  • Instead, the majority of executives will invest in digital transformation, IT, and cybersecurity and privacy. Though these areas may be more time-sensitive, it’s important that leaders recognize how important CX can be to staying in the black. But priorities may have shifted since August as inflation puts more pressure on consumer wallets, forcing retailers to get creative to keep customers loyal.

    Article
     | 
    Jan 23, 2023
  • Second, data privacy is both a significant trend and a challenge facing today’s marketers. Data is the primary part of popular AI-driven marcom platforms, but customer concerns around privacy are growing. Though I would argue this could be beneficial: By giving the customer the ability to share information or opt into a communication, you can develop a more engaged relationship.

    Article
     | 
    Oct 27, 2022
  • By 2026, almost three-quarters of drivers will be behind the wheel of a connected car, unlocking massive content potential for advertisers and other ecosystem players. Take a look at what’s ahead for the industry.

    Report
     | 
    Nov 3, 2022
  • Report: The Shakeout From Apple’s Privacy Update. Article: How creators expand their influence beyond social media. Article: Spotify will widen lead over Apple Podcasts despite controversy.

    Article
     | 
    Mar 8, 2022
  • “Putting data in a clean room is obviously really important from a privacy perspective,” said McGraw, “but you can’t really do anything with it if you’re not able to resolve identity properly.”. Jessica Simpson, senior vice president of global solutions consulting at Publicis Groupe, compares identity solutions to a pyramid.

    Article
     | 
    Mar 29, 2023
  • Its own privacy changes will continue to drive healthy double-digit growth for its ads business—while making it harder for others to target iOS users and measure mobile campaign effectiveness outside of Apple-owned apps. Despite these evolving market dynamics, Google will remain the biggest player in search for the foreseeable future.

    Article
     | 
    May 22, 2023
  • The approval coincided with Twitter’s former security chief Peiter Zatko testifying to Congress that the company systematically misled the public, regulators, and its own board about cybersecurity vulnerabilities.

    Article
     | 
    Sep 15, 2022
  • The company repeatedly mentioned the difficult economic environment, challenges from Apple’s privacy-related changes, and increased competition. Going direct: Snap is pulling lots more levers to support direct-response advertisers, which account for about two-thirds of its revenues. These include:.

    Article
     | 
    Feb 17, 2023
  • The return to normal, plus the rise of TikTok and Apple’s 2021 privacy changes, have hit Meta particularly hard. The company recently laid off 13% of its workers. Our take: The Within transaction is part of a larger play by Meta to establish itself as a dominant force in the rapidly developing metaverse industry.

    Article
     | 
    Dec 23, 2022
  • Article: The key to the battle between privacy and personalization? It’s in the hands of the shopper. Methodology: Data is from the June 2022 Dynata report titled "Global Consumer Trends Report: The Economic Crossroads." 11,056 adults ages 16+ were surveyed online in 11 countries during April 29-May 9, 2022. The sample was quota-controlled to reflect the population on age, gender, and region.

    Article
     | 
    Dec 20, 2022
  • Meta ordered to suspend Facebook EU data flows as it’s hit with record €1.2BN privacy fine under GDPR. Apple and Microsoft are encroaching further onto Google’s search turf. In the game of trust, consumers value data transparency over liking a product or service. 5 ways to optimize marketing efforts amid shrinking budgets. Yesterday’s Chart of the Day: Global TikTok bans.

    Article
     | 
    May 22, 2023
  • The policy, while controversial, falls in line with privacy demands from regulators.

    Article
     | 
    Dec 21, 2022
  • Beyond the chart: Executives name cybersecurity as the No. 1 AI-related risk to their organization, but they may be missing the very real threat of algorithmic bias. Most US companies use AI for hiring and people management, but 39% of executives say no one at their company is responsible for identifying implicit bias in the tech.

    Article
     | 
    May 13, 2022
  • Report: The Shakeout From Apple’s Privacy Update. Article: HBO Max’s euphoric ascent in the entertainment app rankings. Article: Snapchat spooks Facebook off the podium in social app rankings.

    Article
     | 
    Apr 5, 2022
  • Privacy will become even more important. First-party data is becoming more important for several reasons. It’s absolutely critical for companies exploring wearables to keep their data infrastructure protected and their privacy policies clear, with users fully opted in to sharing their data. Branding Opportunities. Companies with a healthy living component can enhance their brand.

    Report
     | 
    Jan 13, 2022
  • Cybersecurity experts note that the hosted Exchange had several known unpatched security issues. Rackspace laid off 10% of its workforce, or 700 employees, in July 2021 as a result of restructuring. The company was in talks to sell off part of its business in May 2022. Shares of Rackspace Technology fell after the security incident was disclosed Monday. 

    Article
     | 
    Dec 6, 2022
  • In September, the FTC sued ad tech firm Kochava for data privacy actions that many in the industry considered to be common practice. Those suits have also opened a dam of private lawsuits against digital advertising agencies.

    Article
     | 
    Nov 30, 2022
  • “The proposed deal poses a striking set of concerns related to consumer privacy and market competition," they said. There’s a precedent for this concern. Amazon’s Alexa smart speakers, which are in almost 30% of US households, are constantly listening, recording, and studying user behavior. Amazon has also given information from its Ring cameras to law enforcement without user consent, per NPR.

    Article
     | 
    Sep 13, 2022
Others also searched for