ChatGPT may have all of the buzz when it comes to AI platforms, but marketing technology and platforms are quickly catching up by adding a host of AI features to their systems. For starters, Adobe unveiled “Generative Fill” in Photoshop last week, a feature that uses AI to extend the canvas of your design, fill in backgrounds, and more. Meanwhile, Acquia unveiled a chatbot within its digital asset management platform.
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| May 30, 2023
GPT-3 can now write news articles and generate code, and BERT has demonstrated efficiency through Google Search word prediction. NLP players are continuously working on advancing the models and making them less biased. For businesses that have hesitated to dive into voice-assisted services due to concerns about the customer experience, it may be time to take a second look.
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| Dec 1, 2021
SKAdNetwork (SKAN) 4.0 introduced several pivotal improvements to Apple’s privacy-preserving attribution product, including web-to-app conversion reporting—essential for measuring search performance. Even so, less than 1% of iOS installs were configured for SKAN 4 six months after the update went live, according to data from Singular.
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| Aug 8, 2023
Here's how people in South Korea spend their time and money online, represented in 10 charts.
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| Aug 24, 2023
Proximity mobile payments are finally reaching a critical mass of users, fueling spending growth. While it will slow in the coming years, providers are capitalizing on growth by building multifunctional ecosystems that expand their captive audience and tighten relationships.
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| Jun 1, 2023
The move is part of the company's broader strategy to monetize its AI-powered search engine by offering more personalized and relevant advertising to its users. Google, currently the dominant player in the search engine market, could be prompted to consider similar monetization strategies for its chatbot, Bard. Yes, but: Concerns are rising about the integration of advertising within chatbots.
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| Mar 31, 2023
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| Jan 24, 2024
Source: EMARKETER
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| Jan 24, 2024
Source: Basis Technologies
If the status quo doesn't deliver, people will go looking for better alternatives and looking at search, as an example, the stranglehold that Google's had over search and it's allegedly abusing that stranglehold. It's fairly well documented that younger age groups are becoming less reliant on Google, because it's not as good.
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| Oct 20, 2023
I do find that if you want a quick conversational answer to something that's going to take you a while to do it via an internet search, then it's definitely a go-to method to get that kind of information. Rob Rubin:. Great. I want to jump right into our topic today.
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| Feb 6, 2024
AI and search collide: AI was prominent this week with the news that Microsoft's Bing has gained share in the search market since integrating OpenAI into its chatbot technology in February. Bing’s inroads could weigh on Google, which announced new features including a "Perspectives" fact-checking tool in a bid to strengthen its reputation as the leading search brand.
Article
| Mar 31, 2023
With a series of enhancements and new tools we’ve rolled out this year, we plan to make sponsored search more effective for our advertisers in a few key ways:. We’ve made it easier to get discovered. More ads can now qualify to appear in relevant in-grid results on search and browse pages thanks to our search relevancy enhancements.
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| Oct 3, 2022
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| Jan 23, 2024
Source: Insider Intelligence | eMarketer
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| Jan 23, 2024
Source: Insider Intelligence | eMarketer
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| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Approximately 40% of Gen Z prefers to search on TikTok and Instagram over Google, according to the search giant’s own data. If search habits evolve away from Google’s bread and butter, that could be a long-term problem. Another concern explains why Google is floating those TikTok search comparisons: staving off regulation.
Article
| Jul 27, 2022
Walmart Connect’s substantial platform upgrades in June 2022—including search algorithm improvements and a new second-price auction for ad bidding—reduced the cost per click (CPC) and increased return on ad spend to the benefit of brands. Target and Kroger. Two of the larger grocers and more mature RMNs captured the No. 3 and No. 4 rankings, respectively.
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| Sep 25, 2023
Colgate-Palmolive masters the phygital shelf by paying attention to product availability, search optimization, and consistent content across channels. “Winning online and offline starts with winning the ‘phygital’ (physical and digital) shelf,” said Diana Haussling, vice president and general manager of consumer experience and growth at Colgate-Palmolive, earlier this year. Why should you care?
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| Oct 3, 2023
The retailer is also redesigning its search function to include genAI-enabled conversational elements. But Amazon’s efforts have been underwhelming so far. Bernstein analyst Mark Shmulik said he’s fielding persistent queries from investors about whether AWS is falling behind in AI. Internally, the company is scrambling to come up with its own version of ChatGPT that passes muster with clients.
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| Jun 13, 2023
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| Nov 7, 2023
Prevent their YouTube search history from being used to target ads;. And even turn off personalized ads completely. You’ll still need an ad blocker if you want a true ad-free experience, though.
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| Oct 24, 2022
If search habits evolve away from Google’s bread and butter, that could be a major long-term problem. Clouds on the horizon. Google Cloud seems to be on track for global expansion, even though it lost $3.1 billion last year, resulting in price hikes and layoffs in March.
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| Aug 1, 2022
The suit also alleges Amazon degrades the customer experience by replacing organic search results with paid ads. The context: The suit is far from unexpected. FTC chairwoman Lina Khan came to prominence as a law student when she argued in a law review article that Amazon is anti-competitive and should be broken up even though it offers consumers low prices.
Article
| Sep 26, 2023
Political ad spend will hit $12.32 billion this year, according to our December 2023 forecast. That’s nearly three times what it was in 2016.
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| Mar 25, 2024
Google’s technique: About half of the search and tech giant's 100-plus employees in its Area 120 startup incubator were recently given 90 days to find other internal jobs. Over 1,400 Googlers signed a petition asking the company to triple the 60-day period so that more than 100 workers on the Google Cloud team whose roles were eliminated had more time to look for internal transfers.
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| Sep 23, 2022