Google has added new features for merchants just in time for the holiday season.
Article
| Sep 1, 2022
An underdog’s cloud effort: Google gives expanding its cloud market share another try with its AlloyDB database service that’s priced to sell. Its other cloud products could reap benefits too.
Article
| May 16, 2022
Deepfake AI training blocked at Google: Some face-altering AI models are being refused but others can still run in Google’s Colaboratory, revealing a porous approach to AI self-regulation.
Article
| Jun 3, 2022
Money no longer fun at Google: Sundar Pichai faces off with employees over budget cuts. As a recession looms and tech’s fun money evaporates, there are other ways to keep employees happy.
Article
| Sep 28, 2022
Here’s what Apple, Google, Amazon, and Twitter are doing to build out a space in financial services—and how Big Tech’s expansion into banking will impact the industry.
Article
| Nov 16, 2022
The FTC discovered that one employee had unrestricted access to thousands of videos, and “focused his prurient searches on cameras with names indicating that they surveyed an intimate space, such as ‘Master Bedroom,’ ‘Master Bathroom,’ or ‘Spy Cam.’”. Hackers invaded people’s accounts and used their Ring devices to harass them.
Article
| Jun 2, 2023
Bank of America is giving consumers the capability to seamlessly switch between its AI-powered chatbot and a human agent.
Article
| Dec 14, 2022
Creator funds see mixed success: Social platforms offer more monetization tools than ever, but many content providers still struggle to get paid.
Article
| Jan 29, 2022
Following three consecutive quarters of ad revenue losses, YouTube faces an urgent need to restore growth. This could present marketers using YouTube with opportunities to target audiences on both connected TVs and smartphones.
Report
| Jul 18, 2023
Here's how people in South Korea spend their time and money online, represented in 10 charts.
Report
| Aug 24, 2023
The July event captures more sales momentum and has the added benefit of improving organic search results in the weeks and months that follow. CPG brands should use Prime Day to win category market share. The event is a great opportunity to get discovered, drive new-to-brand sales, and convert existing buyers to Subscribe & Save users.
Report
| Jun 20, 2023
“If you want to dominate the digital landscape, you’ve got to win or be a clear leader on the three core pillars: media, advertising, and commerce,” our analyst Andrew Lipsman said during our recent “Attention!” summit.
Article
| Jun 6, 2023
Yeah, I mean, we've been covering the story a lot about publishers laying off, journalists struggling with their site traffic since the pandemic surge, and contending with how search traffic is changing and how that's impacting their portions of revenue, dependent on ads.
Audio
| Apr 19, 2024
SKAdNetwork (SKAN) 4.0 introduced several pivotal improvements to Apple’s privacy-preserving attribution product, including web-to-app conversion reporting—essential for measuring search performance. Even so, less than 1% of iOS installs were configured for SKAN 4 six months after the update went live, according to data from Singular.
Report
| Aug 8, 2023
I do find that if you want a quick conversational answer to something that's going to take you a while to do it via an internet search, then it's definitely a go-to method to get that kind of information. Rob Rubin:. Great. I want to jump right into our topic today.
Audio
| Feb 6, 2024
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
A private Swiss bank’s stock price dropped drastically after it disclosed a significant exposure to a troubled client—and social media amplified the news.
Article
| Dec 4, 2023
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Creator content isn’t an experimental area for advertisers anymore. It’s an established, full-funnel channel that can deliver measurable results. Why is the channel so important right now?
Article
| Dec 12, 2023
Five US states currently have comprehensive consumer data protection laws in effect. With five more state privacy laws on the horizon, advertisers need to get up to speed with compliance.
Report
| Jul 10, 2023
Google said about 7% of all searches worldwide—or over 1 billion per day—are related to healthcare. Younger consumers, in particular, are bringing the information they gather online to the doctor’s office.
Report
| Mar 13, 2023