Finding the time to develop ad campaigns specific to a particular social platform is challenging. At HelloFresh, the meal kit brand has embraced a “don’t create ads, create TikToks” mantra to inspire creativity and give teams their valuable time back.
Article
| Mar 7, 2023
In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.
Report
| Dec 16, 2021
It’s no surprise that 18- to 24-year-old TikTok users spend a lot of time on the app—79 minutes per day, according to our latest forecast. But what’s not so obvious is that Millennials and Gen X users are gobbling up tons of TikTok videos, too.
Article
| Mar 3, 2023
TikTok leverages major activations for the Super Bowl and Lionsgate: The new format will have big advertisers eager to participate, but the pop-ups are a problem.
Article
| Feb 27, 2023
Twitter’s balance sheet is looking rough: The company lost more than 500 of its top advertisers, and Q4 revenues tanked 35%.
Article
| Jan 23, 2023
TikTok’s recommendation oversight could usher in a new era for social media: The embattled app promised regulators access to its algorithm, which could mean similar changes for competitors.
Article
| Jan 18, 2023
Facebook and YouTube will still be the top US social media platforms for buying ads or monetizing content this year, though their dominance is eroding, according to October 2022 polling by Integral Ad Science.
Article
| Jan 26, 2023
As marketers look to increase audience reach and stay away from the whims of any singular platform, private social media networks offer another avenue.
Article
| Nov 21, 2022
Social platforms struggle to contain violent footage, misinformation: Two recent mass murders have exposed longstanding cracks in harmful content policies.
Article
| May 26, 2022
Digital trust is the confidence people have that a platform will protect their information and provide a safe environment for them to create and engage with content. Our sixth annual benchmark survey of US social media users reveals that trust in social media platforms has declined substantially this year in key areas including privacy, safety, and ad relevance.
Article
| Sep 19, 2022
On today's episode, we discuss Facebook’s recent outages and how WhatsApp being down in particular affected consumers and businesses around the world. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.
Audio
| Oct 26, 2021
Another brutal quarter for Snapchat: The company’s repeated failure to garner ad interest has left it in a bleak position with an uncertain future.
Article
| Oct 21, 2022
TikTok sees an opportunity in local content: The video app is testing a new feed that displays algorithmically recommended videos made in your area.
Article
| Aug 25, 2022
Reddit tries to solve its brand safety problem: A new partnership with DoubleVerify brings much-needed metrics and safety tools to its burgeoning ad platform.
Article
| Jun 23, 2022
Tech’s reshuffling makes spending tough for marketers: The industry is refocusing on advertising, which is still shaky from a year of changes.
Article
| Jun 6, 2022
Netflix versus TikTok is the battle to watch in 2023.
Article
| Dec 20, 2022
Last week, Twitter finally announced a “share” button for its Android app. The feature’s already standard in iOS, making Twitter really, really late to its own game. It’s just the latest example of a social media platform chasing revenues from competitors. Apps aren’t above copying off a classmate’s paper to get ahead.
Article
| Sep 12, 2022
Advertisers are ditching a tumultuous Twitter in the wake of Elon Musk’s erratic behavior, combined with an underwhelming (or downright concerning) earnings season for Big Tech.
Article
| Nov 9, 2022
Meta tries to skirt around ATT: A lawsuit alleges that the social media giant injected tracking code into its in-app browsers, breaking privacy rules.
Article
| Sep 23, 2022
On today's episode, we discuss what to make of Elon Musk trying to pull out of the Twitter deal, the ramifications for both parties, and how advertisers will likely view the platform going forward. Tune in to the discussion with our analyst Jasmine Enberg.
Audio
| Jul 15, 2022
Issues of deceptive content, privacy, and safety continue to plague social media. Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.
Article
| Oct 26, 2021
Though Meta’s sheer size makes it a platform that advertisers can’t afford to ignore, the titan of advertising’s throne has never sat on shakier ground.
Article
| Jan 12, 2023
On today's episode, we discuss what the next, most important initiatives will be for TikTok. We then talk about what YouTube plans to do with its short-form video format "Shorts" and whether LinkedIn's audio events will work out. Tune in to the discussion with our analyst Debra Aho Williamson.
Audio
| Feb 3, 2022
Younger consumers turn to social media to inform their purchases: 45% of Gen Z shoppers use Instagram for product research, 1.5x more than look to Facebook and TikTok.
Article
| Mar 28, 2022
Article
| Jul 7, 2022