Chart
| Sep 1, 2023
Source: NTT Docomo
Meta’s latest EU fine is more than a minor shakeup: The ruling, which Meta will appeal, could markedly limit its ability to target advertisements.
Article
| Jan 5, 2023
The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.
Report
| Apr 19, 2022
Mobile app install ad spending is on the rise, and more video content on social media means an increase in time spent on platforms. Plus, click and collect remains a popular option for grocery buyers. Our forecasters laid out some good news for advertisers.
Article
| Jan 20, 2023
Every marketer wants to know: What do Gen Z consumers care about? How do they shop? What motivates them to make a purchase?
Article
| Jun 23, 2023
Generative AI takes spotlight at VidCon: As new tools debut, attendees express mixed opinions on AI's impact on content creation.
Article
| Jun 26, 2023
This year, time spent with digital video will officially surpass time spent with TV among US adults. Video advertising is also moving toward digital as advertisers set their sights on connected TV and social video, and even take advantage of retail media networks’ video opportunity.
Whether you’re pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising.
Whether you’re pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising.
Article
| Mar 14, 2023
As Gen Zers’ buying power grows, retailers need to understand the best ways to connect and engage with them, whether that’s through leaning into product discovery or creating a more seamless payment process. We take a look at some of Gen Z’s shopping habits and what they mean for retailers.
Article
| Feb 21, 2023
Musk says he’d consider turning Twitter into a super app with a strong payments focus and pointed to WeChat as a “good model.”
Article
| May 23, 2022
Are social media AI chatbots just a gimmick? Moves from Snap and other platforms are revealing their potential as advertising tools.
Article
| Jun 20, 2023
Chart
| Aug 30, 2023
Source: Opinion Box
Chart
| Aug 30, 2023
Source: Opinion Box
Chart
| Aug 30, 2023
Source: Opinion Box
Chart
| Aug 30, 2023
Source: Opinion Box
Lenders need to be prepared for quicker, digitally driven runs after SEC rules out short-selling ban.
Article
| May 17, 2023
Reels revolution: Meta doubles down on short-form video to better compete with TikTok.
Article
| Jun 23, 2023
TikTok promotes learning and automation at product summit: Simplicity is a big buzzword for TikTok this year, with automation at the heart of simplifying the ad creative process.
Article
| May 10, 2023
Though it may be tempting to lump Gen Alpha (consumers born after 2013) and Gen Z together, there are several differences between the two that marketers need to understand to effectively target the growing generation. As the second generation of digital natives, Gen Alpha will expect seamless digital experiences and mobile-first approaches. They also have more purchasing power than one might expect, with brand affinity starting around age 7, according to Morning Consult.
Article
| May 2, 2023
As Bing makes inroads into Google’s lead, it experiments with AI ads: Disney and Roku layoffs and pivots by Twitter and ByteDance dominated headlines this past week.
Article
| Mar 31, 2023
After surviving Q4, Meta tries to refocus its business: An emphasis on efficiency all but ensures more cuts will come in 2023.
Article
| Feb 2, 2023
Twitter chaos gives fuel to alternative app: Despite Mastodon’s recent gains, its limitations won’t bring widespread adoption.
Article
| Nov 8, 2022
TikTok’s new report on teen safety is part of an ongoing effort by the app to ease scrutiny: After Instagram’s bombshell report about teen health earlier this year, platforms like TikTok and Snap are racing to show regulators, users, and advertisers that they don’t share the same issues.
Article
| Nov 19, 2021
TikTok’s hold on the social media industry is impossible to ignore: The video app and other visually oriented platforms thrive with key demographics.
Article
| Apr 12, 2022
Read the latest stories on social media regulations from Insider Intelligence.
Article
| Mar 17, 2022
Meta’s Q2 shows how far its ad business has fallen: Wounded by privacy changes and a lack of young users, the value of Meta’s ads is plummeting.
Article
| Jul 28, 2022