As consumers look for quick and convenient ways to shop, the number of click-and-collect buyers in the US will rise to 150.9 million in 2024, representing 53.1% of the population, per our December 2022 forecast.
Article
| Dec 4, 2023
US internet users are expected to spend an average of $1,652 this holiday season, exceeding pre-pandemic figures, according to Deloitte. This marks a 13.5% YoY growth rate from 2022, when average spending was $1,455.
Article
| Dec 4, 2023
Retail media just got even bigger. We recently updated our US retail media ad spend forecast to show higher growth than previously estimated, culminating in $109.40 billion in spend in 2027.
Article
| Dec 4, 2023
Winning Gen Zers’ deposits will depend on capturing their attention and trust early in the customer journey. At the discovery and consideration stages, Gen Zers’ habits are very different than those of other generations, per our inaugural survey of 1,488 US banking consumers. That means banks must rethink their marketing strategies to best appeal to this generation’s preferences.
Article
| Dec 4, 2023
In China, ecommerce channel ad spending represents over 38% of total digital ad spending, and ecommerce search spending accounts for 64.0% of total search. Could the US figures reach similar heights?
Report
| May 25, 2023
In Q3 2023, fuboTV received $30.3 million in North American ad revenues, which was good for a 34% YoY increase. But that is well below what many traditional pay TV providers or streaming services earn. TV advertising structures could shift. Most linear TV advertising is sold by networks, with providers generally selling 2 minutes per hour, which is about 15% of their total ad loads.
Report
| Jan 26, 2024
Forecasts
| May 24, 2023
Source: Insider Intelligence | eMarketer
To survive the era of subscription fatigue, brands and retailers need to invest in models that bring customers value and convenience.
Report
| May 23, 2023
If you look at North America, there was a bright spot that grew 13%, huge turnaround from negative 14 last Q4, rest of world underperformed. That's what dragged it down, going from 28% to 11 over that time, average revenue per user, also down five points year-on-year. Let's look at how many people that are using the platform at the moment. Snapchat crossed the 400 million worldwide user mark in Q3.
Audio
| Feb 15, 2024
YouTube is the top social media platform that US Gen Z consumers turn to for banking information, per our survey.
Article
| Dec 1, 2023
On today's podcast episode, we discuss whether X (formerly Twitter) can recover from its latest debacle, if folks will start buying cars on Amazon, whether ad-free social networks are inevitable, companies potentially ruining "buy one, get one free" deals, United Airlines weighing using passenger data to target ads on planes, how people feel about tipping in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Bill Fisher.
Audio
| Dec 1, 2023
Chart
| Dec 21, 2023
Source: Insider Intelligence | eMarketer
The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?
Report
| May 19, 2023
Following TikTok trends is vital for staying relevant when working with influencers, creating content on owned channels, or developing paid social ads. But trending content on the platform also reveals greater patterns of what works (and what doesn’t) with Gen Zers, 71.1% of whom will be on TikTok next year, according to our May 2023 forecast.
Article
| Nov 20, 2023
59% of US adults interested in using AI chatbots for shopping-related activities would use the tech for product research, according to SurveyMonkey.
Article
| Nov 30, 2023
Cryptocurrency volatility has tempered expectations for crypto payments. But it hasn’t erased them: Retail, remittance, and cross-border B2B payments remain in growth mode.
Report
| May 18, 2023
Amazon is projected to take the lion’s share of US holiday season retail ecommerce sales this year, beating out its closest competitor, Walmart, by over $80 billion, according to our June 2023 forecast.
Article
| Nov 29, 2023
Apple’s credit card, BNPL product, and savings account put it in direct competition with financial services incumbents. With 130.1 million US iOS users loyal to its unsurpassed UX and dominant digital platform, the threat will only grow.
Report
| Jun 7, 2023
After its US launch in September, TikTok Shop faces its first holiday season, heating up competition in the social commerce space.
Article
| Nov 29, 2023
Chart
| Dec 19, 2023
Source: EMARKETER
Cross-border ecommerce is rising in popularity as US consumers look for value amid inflation. But growth has slowed from previous boom years.
Report
| May 16, 2023
Chart
| Dec 19, 2023
Source: Raydiant
Chart
| Dec 19, 2023
Source: Circana
Chart
| Dec 19, 2023
Source: Circana
Chart
| Dec 19, 2023
Source: AARP