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| Aug 1, 2023
Source: Insider Intelligence | eMarketer
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| Feb 1, 2024
Source: Kajabi
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| Feb 1, 2024
Source: Kajabi
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| Feb 1, 2024
Source: Kajabi
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| Feb 1, 2024
Source: Kajabi
But Snap says that it's not meant to be a search engine, and that's a hard sell for me, especially given all the news about Gen Z now using TikTok and Instagram for search and TikTok even potentially moving into search ads. And I don't think Snap can afford to miss out on that Gen Z trend. Marcus Johnson:.
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| Mar 17, 2023
that search is.
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| Mar 2, 2023
Influencer marketing is getting more expensive. While rates vary based on factors such as the platform, the content type, and creator follower counts, the overall trend for pricing is up.
Article
| May 5, 2023
Proximity mobile payments are finally reaching a critical mass of users, fueling spending growth. While it will slow in the coming years, providers are capitalizing on growth by building multifunctional ecosystems that expand their captive audience and tighten relationships.
Report
| Jun 1, 2023
On today's episode, we discuss how Spotify beat expectations, why a price hike is inbound, and the audio streaming company's relationship with artificial intelligence (AI). "In Other News," we talk about AI-powered ads for Google and whether Peacock can survive the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.
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| May 3, 2023
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| Jan 23, 2024
Source: Insider Intelligence | eMarketer
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| Jan 23, 2024
Source: Insider Intelligence | eMarketer
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| Jan 31, 2024
Source: MRI-Simmons
Then in May, leaked documents showed the company was planning to revamp Alexa with more ChatGPT-like features, while at the same time, job postings suggested Amazon would also incorporate generative AI into its search feature.
Article
| Jun 9, 2023
You can, of course, head to YouTube and search for eMarketer to watch that show.
Audio
| Mar 14, 2024
Google Assistant is the most popular voice assistant in the US, followed by Apple’s Siri and Amazon’s Alexa, per our estimates. Come 2024, 88.8 million people will use Google Assistant, 84.2 million will use Siri, and 75.6 million will use Alexa.
Article
| Dec 2, 2022
Regulators enforce influencer marketing standards: Google and iHeartMedia face a lawsuit for radio ads in which hosts lied about using the Pixel 4 phone.
Article
| Nov 30, 2022
Voice assistants are progressively becoming embedded in daily life as the technologies behind these products improve. Tech companies are increasingly centralizing their product strategies around voice assistants by incorporating them into more products to build out their respective ecosystems.
Article
| Sep 16, 2022
VC funding for creator-focused startups has plummeted in the US, even as these startups multiply. Last year, funding dropped by 51% YoY, while the number of creator-related startups increased by 550%, per The Information. This is part of a greater trend of cooling VC investment.
Article
| Apr 5, 2023
Google ramps up mobile AR efforts: This could be the push for Google Glass for the masses, opening up competition with Meta and Apple’s wider AR and VR.
Article
| Dec 16, 2021
US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay. Nearly two-thirds of US influencer marketers plan to use the video sharing app in 2022.
Article
| Jan 19, 2022
Google encroaches on Apple in wearable-based clinical research: A study in partnership with the University of Oregon hopes to learn how smartphone use impacts wellbeing. We detail how it helps Google make inroads into health studies.
Article
| May 25, 2022
Despite inflation continuing into the new year, we believe that influencer marketing will endure. Why? Trust may have a little something to do with it.
Article
| Dec 23, 2022
On today's episode, we discuss why Google's advertising business has slowed, the significance of YouTube's growth going in the wrong direction, and what to expect from Google in Q4 and beyond. "In Other News," we talk about Apple Search Ads' market share and why live sports may not be that big of a driver of pay TV subscriptions. Tune in to the discussion with our analyst Max Willens.
Audio
| Nov 7, 2022
Amazon’s new Alexa-powered tool for hospitals and senior living centers keeps providers and patients more connected—a sign Amazon wants a bigger piece of the senior care market.
Article
| Oct 26, 2021