However, the region experienced an increase of less than 1%, as did Western Europe and North America, predominantly among wealthier households. Users in Central and Eastern Europe spend more time with their mobile devices and PC/laptops/tablets than those in Western Europe. That’s despite having (mostly) similar rates of penetration.
Report
| Oct 30, 2023
The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?
Report
| May 19, 2023
MFA sites took an even larger share (16%) of open programmatic ad spending in North America. Cookie deprecation will cause chaos. Third-party cookies still play a huge role in digital advertising, especially for publishers with primarily non-logged-in audiences.
Report
| Jan 19, 2024
Cryptocurrency volatility has tempered expectations for crypto payments. But it hasn’t erased them: Retail, remittance, and cross-border B2B payments remain in growth mode.
Report
| May 18, 2023
Apple’s credit card, BNPL product, and savings account put it in direct competition with financial services incumbents. With 130.1 million US iOS users loyal to its unsurpassed UX and dominant digital platform, the threat will only grow.
Report
| Jun 7, 2023
Cross-border ecommerce is rising in popularity as US consumers look for value amid inflation. But growth has slowed from previous boom years.
Report
| May 16, 2023
YouTube is the top social media platform that US Gen Z consumers turn to for banking information, per our survey.
Article
| Dec 1, 2023
On today's podcast episode, we discuss whether X (formerly Twitter) can recover from its latest debacle, if folks will start buying cars on Amazon, whether ad-free social networks are inevitable, companies potentially ruining "buy one, get one free" deals, United Airlines weighing using passenger data to target ads on planes, how people feel about tipping in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Bill Fisher.
Audio
| Dec 1, 2023
More than 9 in 10 digital video viewers in Asia-Pacific consume the medium through their mobile phones, followed by Latin America and North America. This is because Asia-Pacific is a truly mobile-centric region where people’s first internet access device has often been a mobile phone. Asia-Pacific is an important region for YouTube, now and into the future.
Report
| Nov 15, 2023
Chart
| Dec 21, 2023
Source: Insider Intelligence | eMarketer
Snapchat’s user base in the region grew almost 70% in 2021, to 107 million, compared with just 3.4% in North America.
Article
| Jan 21, 2022
In 2026, the number of internet of things (IoT) mobile connections worldwide will more than double from 2021. The markets that are driving growth include China, Western Europe, and North America.
Article
| Aug 23, 2022
Cash is on the decline everywhere, accounting for at most 44% of point-of-sale (POS) transaction value regionally and just 18% globally in 2021. Its share will drop to 10% worldwide by the end of 2025, with North America, Asia-Pacific, and Europe leading the charge away from physical money.
Article
| Apr 13, 2022
More than 40% of internet users in North America will be monthly podcast listeners by the end of this year, the highest rate of any region. Western Europe and Latin America follow with nearly 30% penetration among their online populations.
Article
| Nov 18, 2022
59% of US adults interested in using AI chatbots for shopping-related activities would use the tech for product research, according to SurveyMonkey.
Article
| Nov 30, 2023
Following TikTok trends is vital for staying relevant when working with influencers, creating content on owned channels, or developing paid social ads. But trending content on the platform also reveals greater patterns of what works (and what doesn’t) with Gen Zers, 71.1% of whom will be on TikTok next year, according to our May 2023 forecast.
Article
| Nov 20, 2023
Amazon is projected to take the lion’s share of US holiday season retail ecommerce sales this year, beating out its closest competitor, Walmart, by over $80 billion, according to our June 2023 forecast.
Article
| Nov 29, 2023
After its US launch in September, TikTok Shop faces its first holiday season, heating up competition in the social commerce space.
Article
| Nov 29, 2023
Chart
| Dec 19, 2023
Source: EMARKETER
Over half (53%) of US adults ages 18 to 29 will use TikTok for holiday shopping this year, per ESW.
Article
| Nov 28, 2023
Chart
| Dec 19, 2023
Source: Raydiant
Chart
| Dec 19, 2023
Source: Circana
Chart
| Dec 19, 2023
Source: Circana
Chart
| Dec 19, 2023
Source: AARP
Chart
| Dec 19, 2023
Source: AARP