On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens.
Audio
| Apr 5, 2024
After appearing to plateau, Amazon has regained its ecommerce momentum. But competitors still threaten Amazon’s ability to gain market share.
Article
| Apr 5, 2024
Retail media complicates price talks between retailers and suppliers: Hardline tactics like pulling products from shelves can make brands reluctant to invest in RMNs, forcing concessions.
Article
| Apr 5, 2024
Chart
| Apr 5, 2024
Source: CivicScience
Amazon will continue to gain market share, but new competition from Temu, Walmart, and other retailers could stunt future dominance.
Report
| Apr 4, 2024
Google Contemplates HubSpot deal: A move that could redefine the martech sector, blending CRM prowess with advertising innovation.
Article
| Apr 4, 2024
On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.
Audio
| Apr 4, 2024
A rebrand can be intensive, but guiding principles like establishing clear goals and metrics from the start will help teams measure success. Gathering customer feedback is another essential step to managing a rebrand.
Article
| Apr 4, 2024
“[Cookie deprecation] is a monumental change. It has also been a long time coming,” our analyst Evelyn Mitchell-Wolf said on a recent “Meet the Analyst” webinar. The signal loss will force advertisers to shift targeting strategies, campaign measurement, and identity solutions. But other trends—programmatic transaction methods and connected TV (CTV)’s growing share of ad spend—will stay their course.
Article
| Apr 4, 2024
TikTok Shop rollout spurs concern about platform engagement: Our survey shows many users have actually boosted their usage since shopping debut, but time spent is slowing overall.
Article
| Apr 4, 2024
PubMatic's strategic alliance with Instacart boosts programmatic advertising: The initiative merges retail media data with advanced targeting for improved ad impact.
Article
| Apr 4, 2024
Amazon accounted for 80% of marketplace sales, 40% of ecommerce sales, and 4% of retail sales in the US in 2023, per Marketplace Pulse.
Article
| Apr 4, 2024
In a by-now familiar story, these banks must promptly address deficiencies identified in their BaaS partnerships.
Article
| Apr 3, 2024
Digital travel bookings in the US are on a consistent upward trajectory, reflecting a healthy bounce back after the pandemic slump.
Article
| Apr 3, 2024
38.5% of US clothing buyers say they discover brands and products by browsing in-store, according to our November 2023 Consumer Path to Purchase survey.
Article
| Apr 3, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three activations in retail media. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Sarah Marzano.
Audio
| Apr 3, 2024
Canada’s click-and-collect buyer growth tops our rankings among the countries we forecast. It’s a key option for consumers in Canada who prefer speedier order fulfillment and want to avoid home-delivery costs.
Report
| Apr 3, 2024
TikTok remains Gen Zers’ preferred social network in terms of time spent, but its growth is hitting a wall. That’s natural, given the enormous amount of time they’re already spending on the app.
Article
| Apr 3, 2024
Brands expect agencies to understand AI while providing unique value. That means agencies need to walk the line between highlighting their AI innovations and emphasizing their human creative work. Since different agencies provide different value, some, like VML, are showing up to pitch meetings armed with an AI toolbox. Others, like Mischief USA, are letting AI fade into the background as they show off unique outputs.
Article
| Apr 3, 2024
New EU legislation regulating digital services and platform providers will have ramifications for global companies that compete in the region. Compliance is already required; players now need to understand their obligations.
Report
| Apr 2, 2024
Credit cards will remain the most popular retail payment method in the US through next year, with total credit card transaction value reaching $3.843 trillion in 2025, per our forecast.
Article
| Apr 2, 2024
On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
Audio
| Apr 2, 2024
In 2024, in-app video ads will capture over 30% of total US mobile advertising spend for the first time. Driven by placements in social media, YouTube, and OTT apps, in-app video ad spending will increase 20.4% YoY in 2024 to reach $61.11 billion. It will account for over half (58%) of the $105.93 billion in US video ad revenues and nearly 90% of mobile video ad revenues.
Article
| Apr 2, 2024
Amazon takes the bells and whistles out of its brick-and-mortar grocery experience: Amazon Fresh stores will no longer feature Just Walk Out as the retailer focuses on making its stores more inviting.
Article
| Apr 2, 2024
More consumers are shopping online for household essentials, including food and beverages and health, personal care, and beauty products. The two categories are expected to see the most growth in their share of ecommerce sales from now until the end of our forecast period in 2028. Here’s a closer look at the state of US ecommerce, why household goods are fueling the market, and the consumer behavior steering it all.
Article
| Apr 2, 2024