The news: YouTube is facing backlash from advertising agencies after it informed clients that it will move away from third-party measurement for co-viewing on connected TVs and instead trade based on its own measurements and surveys, Ad Age reports. The change will occur in January, though advertisers will still be able to negotiate based on Nielsen co-viewing data and Comscore co-viewing estimates.
Article
| Aug 22, 2023
Vast majority of US ad agency jobs are safe from generative AI. 4 analyst suggestions for content marketers using generative AI. How AI transforms the customer journey at each stage. More Chart of the Day:. 8/11 - In search of ads. 8/10 - PayPal leads the P2P pack. 8/9 - Retail ecommerce sales near milestone. 8/8 - Saved by the bell. 8/7 - Generation AI.
Article
| Aug 11, 2023
I think soon we're going to start getting away from delineating between linear and digital TV because the lines are blurring and that's why we show a chart that combines linear TV and CTV, because we think that the whole market, particularly from the ad agency and marketer perspective, is both of those combined. Marcus Johnson:. Yep. Paul, final question here.
Audio
| Oct 11, 2023
On today's podcast episode, we discuss why supercharged online sports gambling is now everywhere, what the ecosystem looks like, and some hard truths about gambling addiction. "In Other News," we talk about the latest on writers' and actors' strike negotiations and how it is influencing advertising decisions and studio revenues. Tune in to the discussion with our analyst Paul Verna.
Audio
| Sep 18, 2023
A study by the American Association of Advertising Agencies (4A's), ANA, and Advertiser Perceptions finds marketers are spending on average $408,500 for agency searches and account reviews, a figure that drops slightly if the incumbent agency is involved. The data is quite revealing.
Article
| Jul 19, 2023
various elements related to the ad market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad
Article
| Aug 1, 2023
elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad
Article
| Jul 25, 2023
On today's podcast episode, we discuss the largest discrepancies in terms of where folks spend their media time versus where advertisers spend their money, and how advertisers should adjust accordingly. "In Other News," we talk about the Comcast-Walt Disney Co. negotiations centered around Hulu's ownership and whether YouTube's new NFL Sunday Ticket features will be enough to attract viewers and advertisers. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
Audio
| Sep 12, 2023
elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad
Article
| Jul 21, 2023
While Meta, Google, Apple, and programmatic display are all investment areas for M&C Saatchi Performance, the agency is shaking up some approaches for 2024. “We’re investing in all the tried-and-true performance basics,” said Jonathan Yantz, managing partner at M&C Saatchi Performance. “But we’re most excited about the CTV [connected TV] and influencer/creator spaces, since both are so dynamic now.”
Article
| Sep 7, 2023
Chart
| Oct 9, 2023
Source: WordStream
Chart
| Oct 9, 2023
Source: WordStream
Chart
| Oct 9, 2023
Source: WordStream
Chart
| Oct 9, 2023
Source: WordStream
Chart
| Oct 9, 2023
Source: WordStream
elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad
Article
| Jul 14, 2023
Chart
| Oct 9, 2023
Source: World Federation of Advertisers
Chart
| Oct 9, 2023
Source: World Federation of Advertisers
Chart
| Oct 9, 2023
Source: World Federation of Advertisers
Tech giants, ad agencies, and brands are all preparing for an industrywide downturn—but how severe it will be is unclear. All eyes on consumer spending:. Layoffs, spending cuts, and reduced forecasts are a sign that the ad industry is preparing for the worst. One in five marketers have cut their spending, according to Advertiser Perceptions.
Article
| Jul 18, 2022
US ad agency employment rose by 800 in February 2023 from January and increased by 10,600 jobs from February 2022. The BLS reports ad agency employment on a one-month lag, so March figures are not yet available—but the decline in sector employment in March suggests that ad agency staffing likely fell last month.
Article
| Apr 11, 2023
Ad agencies, contributing roughly 47% of these positions, also reached a record 229,800 jobs in April, and the trend suggests a strong performance in May, although precise figures aren't yet available (the BLS reports these figures on a one-month delay). The elephant in the room: Meanwhile, a contrasting trend is emerging, brought about by artificial intelligence.
Article
| Jun 6, 2023
By the numbers: Ad agency employment is still at a high, but last month’s downturn comes as the industry faces an uncertain economic outlook and adtech issues. The May employment loss was the first monthly decrease in advertising jobs this year. Overall, the US economy added 390,000 jobs last month.
Article
| Jun 7, 2022
The news: Advertising agency Batten, Barton, Durstine & Osborn (BBDO), the largest in ad giant Omnicom Group’s portfolio, sent a memo to employees this week warning them against using generative AI like ChatGPT, MidJourney, and DALL-E for fear of copyright violations and other concerns.
Article
| Apr 27, 2023
Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, media publishers, and other industry leaders covering these companies. Each forecast fits within the larger matrix of all our forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas.
Report
| Sep 19, 2022