Chart
| Mar 7, 2024
Source: Salesforce
AI and advances in immersive media, connected cars, and sustainability tech made big splashes in 2023, but their impact may be even bigger in 2024.
Report
| Nov 30, 2023
On today's podcast episode, we discuss the main problems folks are facing today when it comes to building creatives, how to overcome them, and what the creative problems of the future might be. "In Other News," we talk about the generative AI (genAI) priorities for marketers this year and what will actually replace cookies. Tune in to the discussion with our analyst Bill Fisher and Aarjav Thakore, senior product manager at StackAdapt.
Audio
| Feb 27, 2024
Chart
| Mar 5, 2024
Source: First Insight
The ecommerce search experience is ripe for reinvention: Pinterest, Walmart, Etsy, and others are relying on AI to deliver more relevant results and drive sales.
Article
| Feb 22, 2024
AI is both part of the problem and part of the solution through new insurance products tailored to highly specialized needs.
Article
| Jan 29, 2024
Taylor Swift is the latest victim of AI deepfakes: Faked explicit images of the star went viral online, prompting regulators to condemn AI.
Article
| Jan 29, 2024
The rollout includes AI-powered product recommendations and a one-click checkout experience. But in the fast-moving industry, these features could soon become commonplace among the major wallets
Article
| Jan 29, 2024
Marketers are wary of AI-powered creative, but not productivity: Companies’ new features flesh out AI’s value as a professional tool rather than a creative one.
Article
| Feb 15, 2024
Article
| Jan 29, 2024
In 2027, enterprise spending on generative AI solutions worldwide will reach $151.1 billion, growing nearly eightfold from its total in 2023, according to the International Data Corporation.
Article
| Jan 26, 2024
On today's podcast episode, we discuss how Walmart plans to use AI to enhance the customer shopping experience, Instacart pushing smart carts into in-store retail media, why consumers are dissatisfied with their in-store shopping experience, how best to reduce clothing returns, the rise—and potential fall—of the Marvel Cinematic Universe, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.
Audio
| Jan 26, 2024
On today's podcast episode, we discuss the impact of multimodal chatbots, the copyright case between The New York Times and OpenAI, and how AI could influence the election. "In Other News," we talk about how much Microsoft's new AI keyboard key might affect AI use. Tune in to the discussion with our analyst Yory Wurmser.
Audio
| Jan 25, 2024
To improve the shopping journey, 86% of adults worldwide want AI to help with product research or information, according to October 2023 IBM data.
Article
| Jan 23, 2024
Chart
| Feb 24, 2024
Source: Broadridge
Chart
| Feb 24, 2024
Source: Broadridge
Chart
| Feb 22, 2024
Source: Advertising Age; Wakefield Research; Iterable
Chart
| Feb 22, 2024
Source: Advertising Age; Wakefield Research; Iterable
Meta rings in two decades of Facebook: The company has undergone major transformations, and 2024 will bring more changes as AI and regulation shape its trajectory.
Article
| Feb 2, 2024
Retailers are going big on innovation. AI-powered improvements to the customer journey, ambitious market expansion, and viral partnerships and marketing campaigns have caught our attention, just in time for the first edition of our monthly ‘unofficial’ ranking of most interesting retailers.
Article
| Feb 2, 2024
UMG and TikTok clash over music rights, AI: The label is pulling its catalog from TikTok amid a pay dispute and the app's test of AI music features.
Article
| Feb 1, 2024
On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.
Audio
| Jan 19, 2024
Marketers embrace AI with a 7/10 optimism rating: AI's role expands in content creation and strategic marketing growth.
Article
| Jan 18, 2024
Google's Q4 in a nutshell: The search giant had strong overall earnings with a slight ad revenue miss, bolstered by cloud success and generative AI innovation.
Article
| Jan 31, 2024
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 video trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why Amazon will begin its ascension to become the second-most important company in streaming advertising, how more creators and brands will embrace AI to create videos, and what to expect from streaming platform consolidation. Tune in to the discussion with our director of Briefings Jeremy Goldman and analysts Ross Benes and Daniel Konstantinovic.
Audio
| Jan 16, 2024