Among them: Uber Carshare (peer-to-peer car sharing), Uber Reserve (pre-booking service), and a flexible lease pilot with Ford. Sales will grow more quickly than users. Robust growth will nearly double sales between 2023 and 2027. Even as US user growth shrinks from 10.1% in 2023 to 2.7% in 2027, sales growth will remain strong.

Automotive: Includes all automotive-related categories, including sale/purchase of vehicles, parts, and maintenance (Tier 1, Tier 2, and Tier 3 service providers).

On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.

Media and entertainment, telecom, technology, and automotive will spend more than 40% of their ad dollars on video ads in 2024—retail will spend less than 30%. In display ad spending, retail is the only industry set to spend less than 60% of its display budget on video this year.

The car show. As in past years, vehicles were featured prominently at CES 2024, along with electric mobility and autonomous technologies in general. The underlying trend is toward more connected cars that create avenues for new services and digital media. Here are some cars that captured the limelight.

Auto and parts will get a boost, buoyed by a renewed interest in travel, an extension in the electric vehicle tax break until 2027, and a price war among automakers. We forecast furniture and home furnishing retail sales growth to rebound in 2024 from its decline the previous year as troubles in China’s property sector gradually ease.

Industries like QSR, Automotive, and Consumer, Shopper, and Retail thrive on TikTok by capitalizing on visually appealing and creative content that resonates with the platform's youthful user base.

Those two remaining categories are home improvement (due to established home-improvement retailers) and auto (due to Tesla and Carvana). Among major US retailers, only Walmart is growing its ecommerce sales faster than Amazon at 13.6% compared with Amazon’s 10.5%. Walmart has Amazon outpaced in digital grocery specifically, which could pose an increasing threat to Amazon as the category matures.

In the coming years, Amazon will face an uphill battle to sustain this growth—namely, stronger sales in fast-growing ecommerce categories including food and beverage and auto and parts. The ecommerce giant finished the year on a high note. Amazon spent much of 2023 revitalizing its core business units, including ecommerce.

Likewise, O’Reilly Auto Parts and similar retailers are set to benefit as high auto prices and interest rates force households to spend more effort maintaining their existing vehicles.

Media and entertainment, telecom, technology, and automotive will spend more than 40% of their ad dollars on video ads in 2024—retail will spend less than 30%. In display ad spending, retail is the only industry set to spend less than 60% of its display budget on video this year.

Connected vehicles are changing the nature of transportation and mobility. Players in the traditional automotive ecosystem—including retailers and marketers—are using the massive amounts of data connected cars produce to enhance brand loyalty, create new revenue streams, and drive business growth.

Users aren’t thrilled about receiving ads in their push notifications, as Uber quickly discovered—but they are more receptive to partnerships where the promotion is embedded into the native app experience, like the Lyft campaign for the latest “Trolls” film that replaced the company’s car icons with movie characters.

Global CMO Natalie Bastian cited strong interest and adoption from advertisers, particularly in consumer goods, automotive, and entertainment sectors. Zoom in: Teads brings value to advertisers by producing high-quality video ad creative content tailored for the large TV screen experience.

“If you’re a small brand, and maybe you don't have an agency, you can have the Creative Studio [Microsoft's retail media creative solution] just scrape your product page, pull an image in, design an ad based on your style guide, and then auto-tune and optimize.”.

US car insurance rates will rise 8.4% in 2023, per ValuePenguin, but some providers are going against the grain: Progressive has been slowing down on rate hikes this year, after raising them before its peers did last year. And with prices reflecting underlying risks, it looked to spur growth by raising ad spending by 23% YoY in Q1 2023.

They would forbid tracking of users under age 18—as well as restrict platforms’ ability to use features like auto-playing videos and notifications that are designed to keep users glued to devices.

It makes for safer, lower-stakes testing ground for companies like local car dealerships and direct-to-consumer brands, Benes said. The future: Viewers may spend more time on FASTs due to the slowdown in new, premium content production. In 2023, 516 US original scripted TV series were released, down from 600 the year prior, per FX Networks.

More than 30% of the card’s pay now volume and more than 20% of the card’s pay later volume were in categories that Affirm did not historically address—like grocery, restaurants, and auto parts and services. Grocery stores and restaurants are predominantly in-store purchases—areas BNPL has struggled to tap into. Looking forward: Affirm forecasted strong but slower growth next quarter.

Shared electric vehicle company Lime builds brand awareness by demonstrating the value of car alternatives in cities. Hear from Lime’s Carolyn Rosebrough, global head of communications and brand, to learn how its localized marketing approach encourages a greener way to get around.

On today's episode, we discuss whether social media in the future will become less social or if it will go away altogether, what the streaming wars' battle royale looks like, how easy it would be to replace Twitter and TikTok, how people think their demographics are portrayed in ads, the fight for the car screen, where Americans have moved in the last 10 years, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.

According to TikTok, 44% of users are planning to buy or lease a car in the next six months. It’s with that in mind that the platform recently released its “Auto Dealers Playbook,” which aims to help marketers leverage the platform to engage the auto community and boost sales.

Just under 2% of the US population will drive an electric car next year, for a total of 5.4 million drivers, per our forecast. By contrast, more than half the population, or 151.4 million people, will drive a connected car in 2023.

Close to half of US adults believe widespread use of driverless cars would be bad for society. Meanwhile, 26% think it’d be good for autonomous vehicles to rule the roads, and 29% aren’t sure.