Forecasts
| Apr 10, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 15, 2023
Source: Insider Intelligence | eMarketer
Chart
| Nov 6, 2023
Source: Insider Intelligence | eMarketer
Chart
| Nov 6, 2023
Source: Insider Intelligence | eMarketer
Chart
| Nov 6, 2023
Source: Insider Intelligence | eMarketer
On today’s podcast episode, we discuss how banks are adjusting their ad spending in a world with high rates, economic turmoil, and a shift to digital advertising.
• In our “Headlines” segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions.
• In “Story by Numbers,” we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank’s increased ad spending.
• In “For Argument’s Sake,” we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks.
Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.
Audio
| Oct 3, 2023
FIs must prioritize inclusion of the booming Latino community, which faces barriers in traditional banking—but shows high fintech engagement.
Article
| Oct 2, 2023
ChatGPT is the talk of 2023. In the banking industry, generative AI technology has promising use cases in marketing and customer service, and it has the potential to make machine learning applications more accurate and efficient.
Report
| Mar 1, 2023
Gen Zers’ influence on banking will begin to emerge as more than 4 million of them per year become mobile bankers through 2026. Banks must adapt to provide the services these digital natives demand.
Report
| Feb 27, 2023
Whether consumers prioritize trust, data protection, or convenience depends on their credit scores, underscoring the need for financial institutions to combine these elements and target their marketing efforts.
Article
| Sep 27, 2023
Chart
| Oct 23, 2023
Source: The Harris Poll; Google
On today’s podcast episode, we discuss how finserv digital marketers are incorporating credit marketing, even in top- and mid-funnel campaigns.
• In our “Headlines” segment, we chat about the role of marketing as a revenue generator in banking—specifically, an article we published in August with results from an American Banker Association survey that stated 72% of marketing execs don't believe revenue generation is a part of marketing’s role.
• In “Story by Numbers,” we examine the results of digital campaigns that revolve around credit marketing and the ROI in creating a unified, full-funnel marketing strategy.
• In “Pretend CMO,” our guests have to thread together a multifaceted digital-only marketing campaign and discuss how it attributes ROI to the campaign's different digital channels.
Tune in to the discussion with host Rob Rubin, our analyst Tiffani Montez, and Aundra Thompson, director of product strategy and strategic planning for marketing solutions at TransUnion.
Audio
| Sep 19, 2023
Should we just let the branch go extinct? The end of summer in the US led us to pause and reflect on how banking continues to evolve under the influence of digitization and whether the branch still should have a place in banks’ and credit unions’ go-to-market strategies. Today, we’re kicking off a multi-part series looking at the current state of the branch, what consumers think of it, and how some banks are attempting to reinvent their branch networks to strengthen customer relationships.
Article
| Sep 6, 2023
On today’s podcast episode, we discuss the challenges the credit card industry is looking at over the next year.
• In our “Headlines” segment, we focus on an Insider Intelligence article published at the end of August about Macy’s private label credit card sales and consider if it’s a harbinger of problems in the credit card industry overall.
• In “Story by Numbers,” we center the conversation on what will happen to consumer credit card spending if—or when—there’s a recession.
• And in “For Argument’s Sake,” we take up sides to discuss whether there will or will not be a recession, which is a critical issue for the credit card industry.
Tune in to the discussion with host Rob Rubin and our analyst David Morris.
Audio
| Sep 1, 2023
Chart
| Oct 1, 2023
Source: Accenture
Chart
| Sep 28, 2023
Source: Temenos; Economist Impact
Report
| Dec 14, 2022
On today’s podcast episode, we examine how banks build and use trust to win new customers. Here’s a look at what we’re talking about:
• In our “Headlines” segment, we discuss recent data breaches at banks and question what the difference is between a bank's security breach and a breach at a partner company’s system.
• In “Story by Numbers,” we focus on personalization and reveal if it successfully engenders trust or just seems creepy.
• In “For Argument’s Sake,” we ponder what would happen if banks were required to report to customers when they shared their personal information with third parties and how it would impact customers’ trust and banks' marketing campaigns.
Tune in to the conversation with host Rob Rubin and our analysts Grace Broadbent and Tiffani Montez.• In our “Headlines” segment, we discuss how in-flight deposits and Gen Z will drive account openings in 2023 and to what extent new account openings are the result of high deposit rates and an incentive-laden environment.
• In “Story by Numbers,” we examine how being able to set up direct deposit when consumers open checking accounts is extremely important and the importance of deposits being protected.
• In “For Argument’s Sake,” we suppose there’s a new US banking regulation requiring all banking products to be applied for and opened online. We debate (nicely) how the industry dynamics would change if everything in banking were digitized and moved online.
Tune in to the conversation with host Rob Rubin, managing principal of financial services consulting at EPAM Systems Alex Jimenez, and our analyst Tiffani Montez.
Audio
| Aug 22, 2023
Chart
| Sep 18, 2023
Source: McKinsey & Company
Fed program will monitor banks’ ‘novel activities’ in crypto and other innovative tech: If you’re handling digital assets, running a blockchain, or offering banking as a service, your activities will likely fall under this program’s oversight.
Article
| Aug 14, 2023
On today’s podcast, we are talking about digital account-opening trends, who’s opening bank accounts digitally, and what they want or expect when going through that process. Here’s a look at what we’re talking about this week:
• In our “Headlines” segment, we discuss how in-flight deposits and Gen Z will drive account openings in 2023 and to what extent new account openings are the result of high deposit rates and an incentive-laden environment.
• In “Story by Numbers,” we examine how being able to set up direct deposit when consumers open checking accounts is extremely important and the importance of deposits being protected.
• In “For Argument’s Sake,” we suppose there’s a new US banking regulation requiring all banking products to be applied for and opened online. We debate (nicely) how the industry dynamics would change if everything in banking were digitized and moved online.
Tune in to the conversation with host Rob Rubin, managing principal of financial services consulting at EPAM Systems Alex Jimenez, and our analyst Tiffani Montez.
Audio
| Aug 8, 2023
Article
| Aug 2, 2023
Report
| Oct 14, 2022